People-First Product Leadership

MARCH 10, 2024

Subscribe now What is product sense At a high level, product sense is understanding what makes for a high-quality product for your customers (empathy) and having strong, validated opinions about what solutions will be successful (creativity). How do you identify and interpret key data points to achieve product-market fit?

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The Product Coalition

FEBRUARY 8, 2021

Product Manager (PM) & Product Marketing Manager (PMM): The Product Doppelgangers Photo by Kaleidico on Unsplash Try Googling for ‘product management vs product marketing’, you will see several results around this topic. Product marketers are like restaurant managers.

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User Testing Product Research Feedback Software Customer Feedback 97

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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Intercom, Inc.

APRIL 22, 2019

Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. He joined me for a conversation on tackling issues that come up as you scale your customer experience.

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Customer Experience User Testing Analytic Tools Feedback Software 156

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. We’ll be discussing topics spanning from Product Management, Product Marketing, to Analytics and Leadership. Product School. Product lifecycle.

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Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. Product management is changing. As we evolve toward outcomes, we are asking product teams to deliver performance. It’s not just about shipping features, but about creating value for both our customers and our businesses. Tweet This. Tweet This.

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Product Research User Testing Research Software Feedback Software 232

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

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Research Software Feedback Software Analytic Tools Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. Internalize Uber’s strategy and blend it with your customers’ needs.

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PMLesson's Ace the PM Interview

APRIL 19, 2020

Ideally, you will have directly assisted a product manager on one of your projects. Otherwise, highlight how you have helped those who are adjacent to PMs: product designers, tech sales, business operations, or product marketing. Internalize Uber’s strategy and blend it with your customers’ needs.

Consulting 52

Consulting Technical Advisors Technical Review Analytic Tools 52

Gainsight

APRIL 23, 2019

Now in its 7th year, Pulse is introducing an immersive Product Management track where you’ll learn how successful product companies are cultivating customer-centric product experiences. Enable your teams by including everyone in important customer discovery processes and business strategy meetings.

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User Testing Customer Experience Product Research Research Software 49

Sachin Rekhi

AUGUST 16, 2015

In my previous post I detailed how I typically go about documenting the initial set of product/market fit hypotheses for an early stage startup and each of the key elements that are important to capture as part of it. Customer Validation Process.

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Intercom, Inc.

FEBRUARY 7, 2019

How Coda eliminates pain points. When you were working at YouTube during that period of hypergrowth, were there any specific ways of collaborating or working as a team that created the pain points that inspired you to found Coda? Do you see that at other customers too? Shishir: Yeah, leaving it public.

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Feedback Software Reporting Tools User Testing Data Visualization 171

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. Give them common objectives.

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Customer Experience User Testing Customer Feedback Weak Development Team 162

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

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Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

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Analytic Tools Data Visualization Feedback Software User Testing 52

ProductPlan

JUNE 22, 2023

Let’s start by defining the distinctions between three concepts: Product-Led Organization Product-Led Growth Product-Centric Organization A product-led organization is a business that makes its products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities.

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Data Visualization Reporting Tools Customer Experience Product Research 73

Gainsight

JUNE 10, 2021

One of the reasons I LOVE tech conferences, especially as a Product Marketer, is the ability to get a first-hand look at the new innovations and features that are often being launched and demoed from the keynote stage. Today, Gainsight introduced some of the most exciting and cutting-edge solutions we’ve ever brought to market.

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Analytic Tools Data Visualization Customer Experience User Friction 52

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

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User Friction Research Software User Testing Customer Experience 59

Userpilot

MAY 26, 2024

Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU. BOFU : Persuasive content (customized downloads, purchase arguments).

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Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

NOVEMBER 30, 2022

How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. The 7 Laws of Go-To-Market.

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Userpilot

JULY 29, 2019

“Lousy context can kill a great product”…What actually is product positioning? Positioning is the context in which you present your product. It’s what you are for a particular customer. The most Affordable Social Media Scheduling Tool for Marketing Agencies. Seems so…obvious?

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Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? It aligns every message with your customer’s needs.

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Research Software Feedback Software Messaging Reporting Tools 91

Userpilot

MAY 19, 2021

SaaS Content Marketing. Product-led Growth. Influencer Marketing. Starting/Participating In A Conference. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Gainsight’s Lead Generating Engine With Online Conferences. What do SaaS Companies spend on B2B Marketing?

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