How to make CX less ‘squishy’ and more data-driven
Gainsight
AUGUST 31, 2022
Lacking a data-driven approach, many CX leaders are reactive rather than strategic, cannot identify high-value vs. low-value activities, do not know how specific activities correlate to leading indicators or lagging outcomes, and (therefore) cannot demonstrate the true value of CX to their own executives and boards. This needs to change.
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