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How to make CX less ‘squishy’ and more data-driven

Gainsight

Lacking a data-driven approach, many CX leaders are reactive rather than strategic, cannot identify high-value vs. low-value activities, do not know how specific activities correlate to leading indicators or lagging outcomes, and (therefore) cannot demonstrate the true value of CX to their own executives and boards. This needs to change.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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The Great Silence

The Product Coalition

They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).