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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

Remember, an API defines a pre-defined language for how code can interact with another service. If that language is not well documented, then engineers wont know how to construct requests or interpret responses. Sometimes its due to documentation simply not being a priority. Watch as the customer reviews the documentation.

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How aligning product and marketing teams improves customer experience

Mind the Product

As traditional marketing messaging is increasingly met with distrust, consumers are now empowered by their smartphones and mobile connectivity to find and engage with businesses at almost any stage of the marketing funnel. As long ago as 2014, the Harvard Business Review was talking about how marketing can no longer rely on the funnel.

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Eric is a senior developer at a medium-sized software company. Eric loves coding and is passionate about new products. It’s just a messaging queue.” Review Your Marketing Strategy. Review the messages on your website. Our team is building a product for just one person. Unbelievable! Who is this person?

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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Five Ways to Track Customer Sentiment

Alchemer Mobile

Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Customer reviews are a great way to track sentiment, and in-app ratings prompts can help inspire customers to leave their thoughts on your mobile experience. In-app ratings prompts.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. So let’s say Joe works for Pfizer.

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Userlane for In-App Messaging: Features, Pricing, and Review

Userpilot

Looking for an effective in-app messaging tool and wondering if Userlane is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userlane is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?