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I’ve abandoned “MVP”

Mironov Consulting

Almost without fail, I find that the “maker” side of software companies (developers, designers, product folks, DevOps, tech writers…) and the “go-to-market” side of software companies (sales, marketing, support, customer success.) We spin up outbound marketing/support efforts too early. Here’s why….

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

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Product Service Management as a Growth Lever in your SaaS

Userpilot

In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . What Does Product Service Management Look Like for SaaS Teams? On the whole, you’ll be aiming to create new products and/or improve your existing tools based on the evolving needs of your audience.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

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Deployment Choices for eG Enterprise

eG Innovations

Customers have access to make any changes they need to configure, administer and monitor their systems, and do not have the hassle of managing and administering the systems used for eG Enterprise. Wherever you choose to locate your eG Manager, eG Enterprise does not and will never collect data from your systems.

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10 Must-Have Code-Free Product Marketing Tools – The Only Tools You’ll Really Need As a Product Marketer

Userpilot

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Pre-signup Product Marketing Tools. Conversational Marketing : Intercom.

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Why Product Needs to Work with Customer Success to Achieve PLG

Userpilot

On the whole, you’ll be aiming to create new products and/or improve your existing tools based on the evolving needs of your audience. Flexibility and open-endedness are vital, here, as you’ll need to make ongoing improvements to your software without completely overhauling it throughout each iteration.