Consulting Enterprise How To Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
Intercom, Inc.
NOVEMBER 20, 2018
Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.
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The Product Coalition
FEBRUARY 26, 2022
From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. The questions forever focus on how to get more autonomy and how to get people to trust their decisions. I suspect this came about to encourage people to trust our judgement.
Business of Software Conference
NOVEMBER 30, 2020
So I use it as a forcing function to clarify my thinking around a thing that I’ve been doing both when I was a VP marketing, working inside companies, but also as a, as a consultant, a thing that I’ve been doing with my clients a lot. And on the other side, we’ve got founders that are struggling to figure out how to sell.
Intercom, Inc.
JANUARY 16, 2019
and many more to talk about how they’ve built sales teams from the ground up. Taken together, their advice is a blueprint for how to build a modern sales team. 12 steps to build a world-class sales team. I’m often asked the question of “Why sales?” Train reps for effectiveness, not just efficiency.
Business of Software Conference
NOVEMBER 28, 2019
From generating good leads, to spotting good sales people and how to motivate them to be better. or a consultant or thinking about doing a startup? Right now, I’m working on official intelligence doing a study for the Mayor of London about how to turn London into an I.T. Serious business of Sales.
Intercom, Inc.
JULY 5, 2018
His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. How do you establish rapport with a new company once you invest? Coining sales productivity.
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