Crafting Success: How Understanding Context Transforms Product Development
The Product Coalition
SEPTEMBER 7, 2023
And why is McKinsey, the world’s premier management consulting firm, talking about it? And this is where most products break — enterprise and consumer, professional and personal. In cities plagued by traffic jams, Uber introduced motorbike taxis as a quicker, more efficient means of transport. I’ve been guilty of this myself.
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