Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. Users use the product. When the User is also the Buyer, as in a mass-market product, they might ask you for features.

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User Testing Customer Feedback Customer Experience Differentiation 90

Johanna Rothman

OCTOBER 2, 2023

” It depends on how your lifecycle manages feedback loops and learning, how collaborative the team is, and how much WIP the team has. Each Lifecycle Manages Feedback Loops Differently Brooks wrote the original version of The Mythical Man-Month in 1975, based on the 1960s IBM 360 project. .”

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Product Research Customer Feedback Feedback Loop Feedback Software 95

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Lack of research skills: Conducting effective research requires specific skills and tools.

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Branding User Testing Product Research Data Visualization 92

Johanna Rothman

OCTOBER 15, 2020

Maybe you need feedback from customers. We got feedback from someone—not always a customer—during that iterative phase. Ask customers for feedback. If you read Cycles , you'll see that testing appears to be separate from development. At some point, the testers test.

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Intercom, Inc.

MAY 13, 2021

Few people have more experience with this move than Linda Lin , Director of Customer Success at the revenue intelligence platform Gong. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

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User Testing Customer Feedback Customer Experience Strategy 177

Johanna Rothman

MARCH 10, 2020

If you only have one tester, the team collaborates to test when that one tester is busy. Shorten Feedback Loops. Next, I suggested that the team find ways to shorten their feedback loops , in Part 2. I suggested that first, you see your feedback loops. (I Learn to Work in Multiple Locations.

Product Research 84

Product Research Technical Review Systems Review Software Review 84

Johanna Rothman

FEBRUARY 12, 2019

Your customers can't take your product more often than once or twice a year. The teams miss the feedback loops so critical for an agile approach. Rethink Your Definition of Customer. What if we expanded our thinking of “customer”? Also known as “end-users.”). They asked for feedback.

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User Testing Product Research Customer Feedback Customer Experience 58

Johanna Rothman

FEBRUARY 27, 2024

That's because they don't have unplanned feedback loops as in the image on the left. That means integrating code review and testing as part of the team's collaboration. That learning helps to reduce the team's feedback loops, and it speeds the product development. Asking for help is just the first step.

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Centercode

JULY 29, 2020

Begging for feedback from unenthusiastic or inexperienced testers is a frustratingly common occurrence for many beta and delta testing teams. But tester engagement — and the resulting feedback — are both vital to test success. With Centercode, the results are anything but average. Let’s schedule my meeting.

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Modus Create

MAY 12, 2022

In recent years, our consultants have helped several healthcare organizations shift their focus to preventive care and patient outcomes. Companion apps have helped users in self-diagnosis, allowing them to seek proactive treatment. Many healthcare organizations also use companion apps to help their users fight addiction. .

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DISQO

OCTOBER 24, 2019

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

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DISQO

OCTOBER 24, 2019

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

Reporting Tools 40

Reporting Tools User Testing Product Research Data Visualization 40

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

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Product Research Feedback Loop Feedback Software User Testing 165

Johanna Rothman

OCTOBER 20, 2020

In this post, I'll discuss how you can create an agile approach that fits your context. And, because your customers want different things from your product over its lifetime , you might want a different agile approach for a given project. You might want: Receive customer feedback (iterate over feature sets).

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User Testing Agile Technical Review Feedback Software 60

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The upsides of product management include the fact that every day is different, you get to work with technology, it sets you up to be an empathetic leader and you get to see customers use what you created.

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Feedback Software Research Software Reporting Tools Product Research 98

Johanna Rothman

SEPTEMBER 13, 2021

By themselves, a customer can't use an output. Some examples: Tasks in a user story, such as “design database schema.” ” Or “write test plan.” Because until you finish the testing, you don't know that anything is complete. It's the same idea with tasks in a user story.

Product Research 93

Product Research User Testing Feedback Loop Customer Feedback 93

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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DISQO

JANUARY 15, 2020

As the pioneer of on-demand user insights, Alpha is poised to accelerate growth with our next generation of market intelligence and insights offerings,” said Holland. Customer adoption of our recent product enhancements has been outstanding and we have more on the way. About Alpha. Media Inquiries. SVP Marketing, Alpha.

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DISQO

JANUARY 15, 2020

As the pioneer of on-demand user insights, Alpha is poised to accelerate growth with our next generation of market intelligence and insights offerings,” said Holland. Customer adoption of our recent product enhancements has been outstanding and we have more on the way. About Alpha. Media Inquiries. SVP Marketing, Alpha.

Product Research 52

Product Research Research Software Feedback Software User Testing 52

The Product Coalition

MAY 8, 2018

Then sharing openly the lesson learnt from the false start with the previous team may be an incentive to test the new partner against the challenges you have had faced before by listening to their feedback, assessing their know-how and attitude. If you need advice on how to do precise research on software houses?—?feel

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Feedback Software Research Software Software Review User Testing 60

DISQO

OCTOBER 3, 2019

Alpha was on-site in full force, welcoming conference attendees at our booth to chat about important topics like consumer insights, idea validation, and building test and learn cultures. Mosts tests, she explained, fail. Bob Moesta, CEO of The ReWired Group, piggybacked on the concept of testing pitfalls.

Product Research 40

Product Research User Testing Data Visualization Product Management 40

DISQO

OCTOBER 3, 2019

Alpha was on-site in full force, welcoming conference attendees at our booth to chat about important topics like consumer insights, idea validation, and building test and learn cultures. Mosts tests, she explained, fail. Bob Moesta, CEO of The ReWired Group, piggybacked on the concept of testing pitfalls.

Product Research 40

Product Research User Testing Data Visualization Product Management 40

Johanna Rothman

NOVEMBER 30, 2020

“Mind-meld” with the users. You might create an image of the feedback loops, as in Unearthing Your Project's Delays. The team's fault feedback ratio, the ratio of bad fixes to total fixes. See Fault Feedback Ratio. Their fault feedback ratio ranged from 20-50%. What about alternative path tests?

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Weak Development Team Feedback Software Development Product Research 99

Gainsight

APRIL 2, 2021

Have you ever heard the one about the client that “was a little different than your other customers?” In the Customer Success world, this scenario has become a bit of a joke. So when a Customer Success leader, as one of OUR clients, tells us about how different they are, it’s reasonable to be a bit skeptical.

User Testing 52

User Testing Customer Feedback Analytic Tools Customer Experience 52

The Product Coalition

FEBRUARY 18, 2019

A few guiding principles include: Get to your users as soon as possible. The Minimum Viable Product (MVP) idea is central to the lean / agile methodology Get feedback as soon as possible. What is natural to users? Eric calls it the “Build-Measure-Learn” loop. Looping through quickly he calls “fast-cycle testing”.

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Agile Product Research Data Visualization User Testing 61

Intercom, Inc.

NOVEMBER 20, 2018

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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Feedback Software Research Software Startups Product Research 178

Product Talk

APRIL 11, 2018

This is why as an industry we see an over-reliance on A/B testing —a measurement method that we’ve shoehorned into a discovery method. They spend months doing research without shipping any code. We want to question if this is the best thing we can do to create value for our customers and our business. This is equally bad.

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Product Research Customer Experience Software Review Feedback Software 176

DISQO

NOVEMBER 21, 2016

. “The way we do it is by putting [the prototype] in front of people one-on-one… Typically if it’s to understand better problems or understand if the solution is actually going to fit the problem, you want to be able to have conversations with people as they’re using the prototype and testing it out.”

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User Testing Product Research Research Software Feedback Software 40

DISQO

NOVEMBER 21, 2016

. “The way we do it is by putting [the prototype] in front of people one-on-one… Typically if it’s to understand better problems or understand if the solution is actually going to fit the problem, you want to be able to have conversations with people as they’re using the prototype and testing it out.”

User Testing 40

User Testing Product Research Research Software Feedback Software 40

Agile Velocity

MAY 14, 2020

They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. Agile is an iterative approach that focuses on collaboration, customer feedback, and small, rapid releases in order to satisfy the customer through early and continuous delivery of value. Customer Satisfaction.

Feedback Software 98

Feedback Software Agile Analytic Tools Data Visualization 98

Mind the Product

AUGUST 19, 2019

Each product development process starts with identifying the right problem to solve: you all remember that users don’t buy a drill for a drill itself or for a beautiful hole that this drill can make, they buy it for a nice dining room they want to decorate with a picture. Could we make the user experience safer?

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Artificial Inteligence Data Visualization Product Research Reporting Tools 175

DISQO

MAY 22, 2019

They empower employees throughout the organization to test, learn, and iterate rapidly. The most innovative teams in the world use our rapid consumer feedback platform, so we have a front row seat to best-in-class processes and capabilities. Think in assumptions and default to testing. Run Rate by Working Backwards.

User Testing 40

User Testing Product Research Data Visualization Feedback Software 40

DISQO

MAY 22, 2019

They empower employees throughout the organization to test, learn, and iterate rapidly. The most innovative teams in the world use our rapid consumer feedback platform, so we have a front row seat to best-in-class processes and capabilities. Think in assumptions and default to testing. Run Rate by Working Backwards.

User Testing 40

User Testing Product Research Data Visualization Feedback Software 40

DISQO

APRIL 13, 2017

Conceptually, most teams already buy into the value of experimentation and user insights, so that part was relatively easy. When it comes to user-centricity, there is a wide spectrum of competencies and practices. Few product decisions get made without customer validation. Most product teams though are in the middle bucket.

Product Research 40

Product Research User Testing Development Team Review Customer Feedback 40

DISQO

APRIL 13, 2017

Conceptually, most teams already buy into the value of experimentation and user insights, so that part was relatively easy. When it comes to user-centricity, there is a wide spectrum of competencies and practices. Few product decisions get made without customer validation. Most product teams though are in the middle bucket.

Product Research 40

Product Research User Testing Development Team Review Customer Feedback 40

Johanna Rothman

APRIL 4, 2022

Possible Test for Splitting Stories and Valuable Minimums. ” Just as I suggest you refine your strategy more often than once a year, consider how you will stay in touch with the technology that allows you to deliver your product to your customers. So we have feedback loops from strategy to execution and tools and back again.

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Feedback Software Technical Review Blog Technology 59

ProductPlan

JUNE 11, 2019

We know what we want to happen, we do lots of research and planning, put in the work, and then wait to see if the results match our expectations. Assumptions —Every idea needs to be validated with actual paying customers. Many companies can solve customer problems. Which outcomes really matter to your company and your customers?

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Roadmap Weak Development Team User Testing Product Research 79