The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

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Research Software User Testing Analytic Tools Product Research 273

The Product Guy

OCTOBER 9, 2018

This also helped to refocus the company’s view of product management from being primarily an execution-oriented role to a more strategic one including market research, customer development interviews, and feedback. consulting engineer, helping customers implement Chef’s products.

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UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

User Testing 78

User Testing Product Research Market Research Research Software 78

Product Innovation Educators

DECEMBER 5, 2022

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based market research consultancy that helps companies develop better products and services through harnessing the power of customer insights. For example, I was consulting with a company that manufactures accessories for enteral feeding pumps.

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Mind the Product

FEBRUARY 10, 2017

However, tools like Zintro offer a more cost-effective alternative for finding consultants who can help you with market research. Survey the Market. Getting a few hundred data points is better than nothing at all, and the data can be helpful for planning research interviews later. Cold Email People.

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The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. That’s one part,” Stefan explained.

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User Testing Data Visualization Customer Feedback Research Software 148

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021.

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Melissa Perri

JUNE 29, 2017

In early days, when many of the creators of these processes were working as consultants in companies, the Product Owner was the customer – an internal person in the business who would sit with the team and prioritize the backlog of work.

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The Product Guy

FEBRUARY 18, 2017

Product Specialist @ Research Now (Plano, TX.) Keywords: Client Consulting , Online Business , Product Development [link]. Director of Product Management, Content Delivery and Visualization @ Research Now (Dallas) Keywords: analytics, Content, data, Market Research, Visualization [link].

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Data Visualization Product Manager Product Management Product Research 150

Mind the Product

FEBRUARY 5, 2019

When product/market fit is owned by sales, business, or marketing leaders, product teams are forced to execute on biased user needs and market research. Partner with a product management consultancy to manage your product/market research and set up repeatable processes to manage the product lifecycle.

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Product Innovation Educators

OCTOBER 14, 2024

Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data. This also helps make your work more defensible in front of an executive, because you can explain how you created it. He mentions using tools like Perplexity.ai

Artificial Inteligence 243

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Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

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Consulting Customer Experience User Testing Reporting Tools 70

Product Innovation Educators

JULY 29, 2024

He began his career as a mechanical engineer, product planner, and market researcher for IBM and founded his consulting firm, Strategyn, 10 years later, which has helped leading companies generate billions of dollars in revenue growth. Both are valuable and should be in your library. Tony also has 12 patents to his name.

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The Product Coalition

FEBRUARY 6, 2020

Chatbots and online consultants are expected to respond at approximately the same speed. How to succeed in 2020: the most important insights from 8 recent market research studies was originally published in ProductCoalition.com on Medium, where people are continuing the conversation by highlighting and responding to this story.

Data Visualization 84

Data Visualization Research Software Reporting Tools Analytic Tools 84

Userpilot

OCTOBER 19, 2024

4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys. It’s designed for B2B enterprises that require advanced capabilities to collect and analyze customer feedback from B2B markets, and from multiple channels. Qualtrics is a highly robust experience management platform.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Alchemer Mobile

APRIL 11, 2018

In our product management training and consulting practice , we always begin by coaching product managers to start from a strategic perspective. You must uncover an unmet need in your market research or “voice of the customer” research. We’ll cover that and more in today’s post. Now It’s Your Turn!

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Data Visualization Customer Experience Research Software User Testing 140

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

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Product Strategy Research Software Strategy User Testing 146

Mind the Product

NOVEMBER 13, 2017

Jordan Bergtraum is a management consultant with over ten years of experience in the B2B SaaS industry, mostly as a head of product for various organizations in the legal, education, facilities management, and pharmaceutical spaces. He has been responsible for product strategy, UX, and teams consisting of product and project managers.

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Mind the Product

AUGUST 9, 2017

A expert in your team to consult with over each of the IoT technology stacks makes your business decision making more straightforward. However, effective product delivery relies on the usual disciplines – voice of the customer, product usability testing, quality control and market research – as the basis for product management activities.

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Artificial Inteligence Research Software User Testing Product Manager 156

Userpilot

AUGUST 22, 2024

In 2019, Maja expanded her influence as an advisor, working with EKWB, a global leader in PC liquid cooling solutions, where she supported the company’s growth in enterprise and mass-market segments. Today, Maja empowers businesses with the knowledge and tools needed to succeed through her own consultancy practice.

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Books User Testing Analytic Tools Feedback Software 105

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Note: In practice, actual TAM assumptions can be fetched from paid data of various marketing research companies eg IDC in India. TAM: The population of India is 1.4

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Data Visualization User Testing Research Software Marketing 183

Intercom, Inc.

MAY 9, 2018

Market research. Anyone can hire (expensive) consultants to do that job. The role of Bizops in this situation is to provide a pool of flexible, high-horsepower generalists who can step in and fill those gaps by employing some combination of: Business intuition. Financial modeling. Process hygiene. Product awareness.

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User Testing Customer Experience Finance Research Software 182

Alchemer Mobile

JUNE 17, 2024

Alchemer Pulse has turned our research strategy on its head,” said John Pimm, Chief Operations Officer at International Research Consultants (IRC). Alchemer serves more than 13,000 global marketing, CX, HR, and market research customers, including many Fortune 500 companies.

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The Product Coalition

JUNE 22, 2020

Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth. And Sorry McKinsey, but ideas from external consultants came in last, suggesting product teams are trusting their own homework instead. Surprisingly, ideas from leadership ranked near the bottom at 13%.

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User Testing Product Research Customer Feedback Crowdsource 84

The Product Coalition

MARCH 24, 2021

This company has already won some early adopters that try the solution but now wants to cross the chasm to enter the mainstream market. Therefore, the product management team collected several ‘Target Customer Scenarios’ by interviewing internal employees and some available market research. The Jobs to Be Done Playbook.

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User Testing Research Software User Friction Customer Experience 158

Product Innovation Educators

SEPTEMBER 6, 2021

Today we are talking about how market segmentation is done and how it impacts product pricing. Product Tranquility , a consulting firm based in Austin, Texas. We use tools like Jobs-to-be-Done, external market research, and customer interviews, and do a quantitative assessment based on research and statistical analysis.

Marketing 156

Marketing User Testing Research Software Product Research 156

freshtrax

MAY 26, 2021

Starbucks conducted market/user research in 1995 before actually entering the market. The market research provided interesting insights that led to targeting “women around the age of 30”, who were trendy and didn’t smoke. Amazon’s Business Strategy in Japanese Market – >SMBC Consulting.

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UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

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The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. As a global design and innovation consultancy, their focus is on bridging human experiences with the digital and physical world. They are key factors influencing a digital product’s success.

Customer Experience 115

Customer Experience Research Software User Experience User Testing 115

Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. Alan Gleeson is a B2B Marketing Consultant based in London with a passion for helping SaaS businesses to grow. How do they describe the category? What features are most appealing?

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Feedback Software Research Software Startups Product Research 178

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. CEO of Product Labs. Author of “The Build Trap”. Melissa Perri is one of the most recognizable names in Product Management.

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Intercom, Inc.

JUNE 30, 2022

She is the coauthor of Forms that Work: Designing Web Forms for Usability , and she’s been working as a survey consultant for companies and government agencies that want to improve the way they design their surveys.Creating winning forms and surveys has been top of mind for us lately. “Just having responses isn’t good enough.

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Feedback Software Reporting Tools Research Software User Testing 239

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

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Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Anna Iokhimovich , localization consultant. Marketing strategy localization workflow. To optimize your marketing strategy localization workflow, you need to do market research.

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Research Software Feedback Software User Testing Product Research 98

DISQO

OCTOBER 24, 2019

It’s survival of the fittest for agencies and management consulting firms in 2019. Every one of the ‘Big Four’ consulting firms known for their accounting prowess are now seen as experts in digital. What many savvy consulting leaders continue to realize is that business models are evolving faster than ever. Outcomes Over Hours.

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Reporting Tools User Testing Data Visualization Research Software 58

Mixpanel

FEBRUARY 2, 2021

We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis. Further validation: market research and product analysis. All customer-centric approach.

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Userpilot

JUNE 17, 2024

In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a marketing analyst. A marketing analyst carries out market research to spot trends , monitor performance, and pinpoint opportunities for the company to grow.

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