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What is proactive support?

Intercom, Inc.

For years, customer support was seen as a cost center, not a value driver – a necessary response to inevitable customer questions or frustrations. But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough.

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The support leader’s guide to personal, efficient human support

Intercom, Inc.

Today, customers’ expectations for fast, personal support are higher than ever – making automation essential for resolving simple, repetitive queries at scale. After all, not even the best chatbot can help calm an angry customer, investigate a thorny issue, or build rapport with high-value customers quite like your team can.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Of course, the more capital the better, but marketers still have to be creative and strategic with what they choose to pursue. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. SaaS Inbound Marketing. Source: Hubspot.com. Find your Channel. Social Media.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. An iterative product framework for identifying and pursuing the right opportunities to create value. Your users will thank you one day.

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How a Land and Expand Strategy Can Help You Drive Growth

Userpilot

TL;DR Land and expand strategies can help you increase LTV, boost retention rates , lower churn rates , and build stronger customer relationships. Make sure your customer success team has a strategy in place to turn new users into loyal customers. upselling vs cross-selling). upselling vs cross-selling).

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Tracking product usage , like engagement with certain features, allows product managers to see which of them generate the most value for customers.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. SaaS Marketing Playbook Table of Contents. Content Marketing.