Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

BrainMates

SEPTEMBER 19, 2022

These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. We currently don’t have any business analysts or product owners, as we moved to a structure whereby all those roles now roll up into the product manager position.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 95

Product Research User Testing Customer Feedback Research Software 95

Intercom, Inc.

NOVEMBER 20, 2018

Choose one, ensuring it can easily connect to any data sources you have (be that lead generation forms, or existing data sets) and also ensure that it can integrate with any outbound marketing tools you may have like MailChimp. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

NOVEMBER 7, 2019

It can be a two-step strategy in our case, where we want you to provide a new product, but we know people are not necessarily looking for this product at this moment, so we need to position ourselves in places that are looking for solutions to their problems. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Product Research 97

Intercom, Inc.

JUNE 23, 2020

We love and use Intercom, of course, to support our customers via the Messenger. And then, of course, human support where you’re trying to really one on one resolve an issue with the right team member. Always a work in progress of course, but we’re pretty excited about it. Dee: Yeah. I can imagine you are.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

Of course, showing enthusiasm for the role and showing that you have done your homework is important, but the most important thing is demonstrating through your experience that you already know how to perform in the role you are interviewing for. Being a PM and interviewing for a PM position are two different things. Why or why not?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

NextBigWhat

OCTOBER 30, 2020

Usually we pitch what we want, follow up 3-4 times more and then move on if we don’t hear anything positive. Customer lifetime value (LTV, CLTV, or CLV): The revenue generated from the average customer over the course of an average customer lifespan. They are often quiet, reserved, and even shy. Did he say No?:

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Intercom, Inc.

NOVEMBER 17, 2022

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper , an inbound conversion software that helps sales teams automatically schedule appointments and instantly turn leads into qualified meetings. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

ProductPlan

MARCH 5, 2019

You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., You have a massive pool of candidates proactively applying for an open position or recruited by headhunters, human resources, or the hiring manager themselves. Sounds familiar, right?

Technical Review 67

Technical Review User Testing Product Management Product Manager 67

Gainsight

DECEMBER 23, 2019

Of course, you wanna always push your employees as far as you can but you don’t wanna stretch them too thin. A million things going on outbound-driven, rapidly changing. So, is there inbound coming in? While potentially if it’s a lightweight easy UGY may not require as much customer success help.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52