Melissa Perri

JANUARY 4, 2020

Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." 2019: "Duh, of course I want my people talking to customers.

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. Second and even more important, the process of doing market research even if you have a fulltime person doing it, is still terribly time-consuming and inefficient. Of course, you know the drill.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Product Innovation Educators

SEPTEMBER 9, 2024

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. However, it’s important to understand how our work supports and aligns with higher-level strategies. Innovation is the economic engine for organizations and a key source of new value.

Research Software 304

Research Software User Testing Customer Experience Analytic Tools 304

The Product Guy

AUGUST 13, 2020

Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Are reading articles, taking online courses, watching videos and participating training program enough to make one a good product manager?

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Melissa Perri

JUNE 29, 2017

While curriculum change between teachers and organizations, these are the things that are mostly focused on during the two day courses to certify Product Owners. Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet.

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Product Management Product Manager Product Research Customer Experience 325

UX Planet

FEBRUARY 22, 2024

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. UX Management: Strategy and Tactics by Interaction Design Foundation. Design-Led Strategy: Design thinking for business strategy by Cousera.

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User Testing Data Visualization Research Software Customer Experience 98

The Product Guy

JULY 2, 2017

In product management you’re schooled to, identify who your customers are; identify a value proposition strategy and to persuade stakeholders of the vision you want to achieve. If you are just starting out in your product management career it is important to look at where you fit in the market. MVP of you. ” [1.

User Testing 295

User Testing Product Research Customer Experience Analytic Tools 295

Roman Pichler

MARCH 14, 2017

It does not cover common product management practices, such as, product strategy development, product roadmapping, and financial forecasting; and the only product management tool it offers is the product backlog. Product managers used to do the upfront market research, product planning, and requirements definition work.

Product Management 282

Product Management Product Manager Research Software Product Research 282

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Product Innovation Educators

MARCH 4, 2024

A successful market entry strategy in the non-alcohol space was one of the critical pillars of the transformational journey into a beverage company. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Find the right balance between strategy and execution.

User Testing 301

User Testing Vision Naming Branding 301

Userpilot

JULY 8, 2021

Product manager courses are everywhere. Therefore, we’ve put together a list of 6 product manager courses you should consider taking in 2021 for the following proficiency levels: Aspiring product manager. What product management skills should a good product manager course teach you? How do you pick the one that’s best for you?

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy. First, prioritize your goals.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

SEPTEMBER 4, 2023

TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values. It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Alchemer Mobile

OCTOBER 16, 2018

Launching your platform and initializing your monetization strategy is only the beginning. Through customer acquisition, of course! Customer acquisition is the focus of acquiring new customers through a strategy designed to persuade users to purchase your company’s services or products. Planning your ad creatives.

User Testing 170

User Testing Data Visualization Customer Experience Research Software 170

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

DISQO

JULY 5, 2018

If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. How can you implement your first micromarketing campaign strategy in your SaaS? What will your positioning and messaging strategy be?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

The Product Coalition

JULY 10, 2019

In this article, we, at Knowledge Officer , have saved you research time and effort and prepared for you a list of the most beneficial courses that present great content that can help you start your journey towards becoming a successful PM. Then, you can preview the best courses listed below to learn product management in more depth.

Research Software 66

Research Software Feedback Software User Testing Customer Experience 66

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. By learning from success stories like Mary’s, aspiring product managers can gain the insights, strategies, and inspiration needed to navigate their own career transitions.

Product Management 249

Product Management Product Manager User Friction Product Research 249

UserVoice

JULY 28, 2017

PMs should be focusing on the big picture tasks such as roadmapping, conducting market research, and managing customer feedback, not trying to write out every step the development team will have to take to launch a new feature, or lurking over sales and marketing to see how they deliver on your product’s potential.

Research Software 215

Research Software Feedback Software Weak Development Team User Testing 215

Product Management University

NOVEMBER 21, 2022

Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin? A little bit of market research will give you some definitive answers. Direction – Provides a single top-down strategy for product management, product marketing, and sales teams.

Management 130

Management Management Research Software White Paper 130

Product Talk

APRIL 17, 2024

How is that researcher working with your teams? I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right? Since you only have one researcher, that researcher is always stretched between foundational research, strategic research, and day-to-day research.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Intercom, Inc.

JUNE 30, 2022

Of course, in real life, people tend to use them very much interchangeably. Of course, these days, we have many different tools to help us do that. So, catching them in the moment is a great strategy. That’s one of the strategies. So, that’s how I use it. Then, building that stuff into a questionnaire.

Feedback Software 239

Feedback Software Reporting Tools Research Software User Testing 239

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Netflix faced a decision: stay the course with DVD rentals and compete with the likes of Blockbuster… or pivot to something new. What is a pivot strategy? Types of pivot strategies.

Data Visualization 84

Data Visualization Customer Experience Research Software Analytic Tools 84

The Product Coalition

APRIL 20, 2023

Yes we have our own tasks: writing requirement docs and stories, drawing wireframes, creating and triaging tickets, market researching, determining product strategies, and driving cross-functional meetings to get work done. Not much needs to be said about why imposter syndrome is real. But none have their own visible “value.”

Technical Review 147

Technical Review Product Research User Testing Software Review 147

The Product Coalition

MARCH 11, 2024

Boasting over 500 million users , it offers a freemium model: free basic language courses with an option to upgrade to Duolingo Plus for an ad-free experience, offline lessons, and streak repair. Photo by ilgmyzin on Unsplash The Nudge Effect in Action: Beyond Duolingo — Case Studies Duolingo isn’t alone in this strategy.

Research Software 145

Research Software Reporting Tools Customer Experience Artificial Inteligence 145

Userpilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. Maja is the co-instructor in the world’s best-selling online growth hacking course on Udemy, used by 50,000+ students and organizations like Tesla, Apple, booking.com, IBM, and others.

Books 105

Books User Testing Analytic Tools Feedback Software 105

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? What problems do they deal with and how does your product solve them? What solution does this product offer?

Development 140

Development Product Research Research Software Technical Review 140

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 148

User Testing Customer Feedback Vision Customer Experience 148

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. The critical factor here is to nail the go-to-market strategy before you start.

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

The Product Coalition

APRIL 28, 2023

Let’s dive into an example and specific prompts to do so: “You are the product manager of Facebook; create a report to analyze customers’ sentiments toward the platform” Another use of AI can be to optimize product pricing and packaging strategies. and deliver value to their customers.

ChatGPT 97

ChatGPT Reporting Tools Feedback Software Research Software 97

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Coalition

NOVEMBER 2, 2022

Of course, it is hard to become as successful as Instagram (the platform attracted 100,000 users in one week after launch). Think through a monetization strategy Instagram has been developing a monetization strategy for years. You should preplan and think over all stages to the last detail, from market research to release.

Analytic Tools 147

Analytic Tools Research Software Feedback Software User Testing 147

Intercom, Inc.

OCTOBER 15, 2020

Your customers don’t go on courses on how to buy” Des: An interesting point you had there was idea of sales as a trade, I think that resonates with I hear people speaking about sales. Your customers don’t go on courses on how to buy. I think the other part is marketing. Des: Of course.

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Research Software Feedback Software User Testing Customer Experience 265