Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Now Intercom shifts to being more of a sales-led business.

Product Marketing 212

Product Marketing Marketing Research Software Customer Experience 212

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. The last year hasn’t been easy. No engineering skill is required.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

ProductPlan

APRIL 5, 2022

Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Of course, the gear heads can always read the fine print, but that’s not where marketing focuses their pitch. Sales teams benefit from a FAQ document when having product conversations.

Product launches 59

Product launches Onboarding KPIs Feedback Software Research Software 59

The Product Coalition

NOVEMBER 6, 2019

Product Roadmaps are some of the most important product tools. Learn how to create your product roadmap in 2019, including 5 templates you can get inspiration from. Roadmapping is one of the unsung heroes in the product arena. Perfect your roadmapping skills by learning from the examples below!

Roadmap 76

Roadmap Data Visualization Technical Review User Testing 76

ProductPlan

SEPTEMBER 2, 2022

The ugly truth is product launches are a messy business. There are launch activities to track, expectations to manage, and stakeholders to hold accountable. Product teams carry this burden alone without the help of proper tooling for far too long. Of course, it’s a mess.

Reporting Tools 98

Reporting Tools Customer Communications Research Software Marketing 98

The Product Coalition

DECEMBER 20, 2018

Roadmapping is one of the unsung heroes in the product arena. While the initial brainstorming and launch are celebrated as proof of the genius’ of individual PMs, charting your course should also be considered one of the genuinely epic moments. That said, a Product Roadmap is a good tool to actually anticipate mistakes.

Roadmap 64

Roadmap Data Visualization User Testing Technical Review 64

ProductPlan

APRIL 5, 2022

Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Of course, the gear heads can always read the fine print, but that’s not where marketing focuses their pitch. Sales teams benefit from a FAQ document when having product conversations.

Product launches 52

Product launches Onboarding KPIs Feedback Software Research Software 52

Product Management University

JANUARY 5, 2023

The 5 Ws and 1 H represent a clever technique for developing a holistic story about a particular subject and can be especially useful for product managers. This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more.

Product Manager 130

Product Manager Product Management Customer Experience Customer Feedback 130

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Define your goals and objectives.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Product Talk

NOVEMBER 16, 2022

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. Teresa shared this goal at the beginning of 2022 when describing her plans to scale the impact of Product Talk. This was around 2005. That’s how I got connected with the folks at Orion Labs.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Userpilot

OCTOBER 25, 2022

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

ProductPlan

APRIL 20, 2022

A product roadmap represents your strategic plan to solve a problem for your market. The reason to share your product roadmap plan with stakeholders is to create transparency and alignment across your company. But your roadmap does not represent an obligation or commitment to accomplish everything on it.

Roadmap 59

Roadmap Customer Experience Strategy Product Manager 59

ProductPlan

MARCH 17, 2020

Read five steps to a winning product strategy. Product Roadmap. Next comes the product roadmap. Keep in mind that the roadmap should stay high-level and strategically focused. Read why a top-down product strategy is the best way to plan your roadmap. Product strategy. Product launch.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Lenny Rachitsky

MAY 6, 2025

Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. Subscribe now.

Development Team Review 59

Development Team Review User Testing Technical Review Systems Review 59

Product Management Unpacked

JUNE 21, 2021

From Digital Business Integration Consultant to Product Management Student at CMU. Working up to a product launch was exciting to me, but I always wanted to be on the other side,” she explains, “I knew that I eventually wanted to transition into industry and a product management role.

User Testing 134

User Testing Research Software Feedback Software Data Visualization 134

The Product HQ

JUNE 1, 2024

After all, product managers have different duties and tasks depending on their organization and industry. That said, product managers have the same responsibilities. They work with typical product management software and also manage the product roadmap as well as the product team.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Sachin Rekhi

APRIL 5, 2020

Doing this regularly and seeings hundreds of such tests and trends is what ultimately builds your product intuition. Of course this also depends on the cadence of your initiatives. Someone might present a look back on A/B test results for a large product launch 1 month after lunch.

Systems Review 196

Systems Review Software Review Data Visualization User Testing 196

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch. Develop a product roadmap.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

JULY 31, 2023

Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. But what exactly does this entail?

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Hutwork

MAY 23, 2019

Product roadmap planning has become a huge success in getting products to market efficiently. Often companies find themselves asking, why roadmap? This brings us to our top 12 reasons for product roadmap planning and why it’s essential. 2—The Why and the What of Product Roadmap Planning.

Roadmap 48

Roadmap Feedback Software Customer Feedback Product Research 48

Userpilot

NOVEMBER 14, 2022

Develop and prioritize the roadmap to give structure to product development. Build a set of minimum viable features to satisfy the basic user needs and launch the MVP. When launching the product , consider a small-scale beta launch first. Product development process time: product roadmap creation.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

ProductPlan

DECEMBER 11, 2019

In 2019, most product managers are using metrics to make decisions. Sure, product managers need numbers to report up the chain to track progress around goals. And now product managers are communicating the strategy using data-driven roadmaps. We’re Roadmapping Differently. From Product Manager to Product Leader.

Technical Review 84

Technical Review Systems Review Software Review Onboarding KPIs 84

Userpilot

MAY 30, 2024

Project management software, visual collaboration tools, roadmap software, shared Slack channels, and customer feedback and analytics tools can facilitate collaboration between PMs and PMMs. If you’re looking for an all-in-one platform for both product managers and product marketing managers, Userpilot is the solution you need.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Alchemer Mobile

NOVEMBER 25, 2019

Mistakes happen: how to course correct in the best way possible. Keeping your product sticky and why continuous improvements are important. This is the last webinar in our Essentials of Product Innovation Series, and today we’re going to be talking about product launches. Transcript. Ben Johnson: Awesome.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

AUGUST 1, 2024

In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

ProductPlan

MAY 7, 2019

Roadmaps. / Product Marketing. Sitting directly above the North Pole, an entire hemisphere of travelers could rely on it to get their perspective and stay on course for their ultimate destination. Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same). ROADMAP TEMPLATES Product Roadmap.

Customer Experience 98

Customer Experience User Testing Weak Development Team Roadmap 98

Userpilot

AUGUST 21, 2023

Product managers often work in cross-functional teams and bridge the gap between multiple departments. Product managers need to put themselves in the shoes of company executives, other team members, and of course end users so a strong affinity for empathy will go a long way. What do you consider when creating product roadmaps?

User Testing 98

User Testing Research Software Feedback Software Product Research 98

ProductPlan

APRIL 23, 2019

Roadmaps. / How Product Managers can Leverage All-Hands Meetings to Foster Alignment. How Product Managers can Leverage All-Hands Meetings to Foster Alignment. Of course, such a broad audience represents an additional challenge for presenters, since people are showing up with a wide array of knowledge and preexisting sentiments.

Feedback Software 83

Feedback Software Research Software Product Manager Product Management 83

Usersnap

JUNE 10, 2021

Pocket Prep is an e-learning SaaS company providing all sorts of exam preparation courses via mobile and online at reasonable prices. For Pocket Prep, to uphold the trust their users have in them, it’s essential the product launch is on par with users’ expectations. Next, they define what to build or do.

Feedback Software 122

Feedback Software User Testing Reporting Tools Data Visualization 122

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Mind the Product

APRIL 24, 2018

We thought that by building an app subscription service for Mac users (and for ourselves, of course) we didn’t need to invest heavily in customer development. We had some fantastic beta/influencer responses before the public launch, from thousands of tech enthusiasts, influential early adopters and Mac fans. Take notes.

User Testing 161

User Testing Customer Feedback Customer Experience Data Visualization 161

Userpilot

OCTOBER 6, 2022

A data product management team has two groups. Data PMs use data to set goals , build roadmaps, and validate ideas. They also track product usage and conduct A/B tests. Usage tracking tools allow data product managers to measure the value of different features. Data product managers combine all of these.

Data Visualization 98

Data Visualization Customer Feedback User Testing Analytic Tools 98

Userpilot

MARCH 8, 2022

Andrea’s unique perspective and critical thinking have led her to contest a number of well-established notions in Product Management: from NPS, through KPIs and OKRs , Product Roadmaps , to Product Prioritization Framework – Andrea takes no prisoners. Final Thoughts.

Technical Advisors 116

Technical Advisors Product Research User Testing Analytic Tools 116

Userpilot

SEPTEMBER 29, 2023

You can do that with innovations like 'fake door tests' Once you know you've got something valuable, you need to test your concept and plan your roadmap so you and your team have a clear strategic plan. Step four is building a minimum viable product. You can easily capture a list of interested users ready for launch.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. In this article, we present a product manager’s guide to creating and successfully executing a product development strategy.

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

The Product HQ

JUNE 1, 2024

Studying artificial intelligence and machine learning via a specialized course is a solid option to help you develop in the field. These types of courses familiarize you with terms and features of the machine learning world such as neural networks, feedback loops, ML products, and training data sets.

Artificial Inteligence 98

Artificial Inteligence Analytic Tools Research Software Feedback Software 98

Userpilot

JANUARY 14, 2024

TL;DR A product manager leads the product management team and is responsible for overseeing all stages of the product development process. Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. SMART goal-setting framework.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105