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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Product folks spend at least half of their time with their maker teams (product, engineering, design) trying to build and ship software that’s of broad interest to the market segment.  Plus Of course, it’s not that simple or clean.  If  ( “Of course we can make that work.  Sounds

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

Consider for just a moment that your company and its products don’t exist, but the customer organizations that you serve do. Of course not. The purist form of market/business requirements are a true representation of how your target customers see themselves and the things they’re doing to be successful from top to bottom.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130
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Intercom on Product: Accelerating your strategy after COVID-19

Intercom, Inc.

And if you feel confident about your business post-vaccine, now is the time to carefully step on the gas (or step on the accelerator pedal if, of course, you’re driving an electric car).” And then, of course, the speculation too. Des: Of course. Paul, my question to you is simply, thoughts? We came up with 14.

Strategy 228
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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”