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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. Eva Spexard is the Head of Operations and People at Passion.io , a mobile app builder for creators. helps its customers monetize their passion and skills and reach their audiences with their own app.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now I talk a lot on my podcast and in this newsletter about the correlation between successful companies and an obsession with velocity. Her background is in developer tools and distributed systems.
or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. About Customers “Which customers are we targeting, and what research shows they want this?” We’re launching a course on Product Institute in Q4 2024 on this.
How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Lets discuss why educational app design is essential and what practices you can follow to deliver a smooth experience to your students. How do you create an experience that captivates users and enhances their learning journey?
ResearchResearch is the foundation of the product design process. Things to do: Write research questions : Start by framing what unknowns you need to explore and what objectives you hope to achieve. Formulate clear questions that will guide your research activities. This will help you specify the scope of your prototype.
Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. Investigate: Learn what your customers actually need through research.
For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of product management looks like Tal Raviv. He’s an individual contributor (IC) PM who leverages AI tools and a suite of productivity systems to get more done with fewer resources (and management layers).
Of course, it wasn’t quite that dramatic — creativity was still thriving; it just required a more focused and specialised approach. But once all those previously unknown questions are answered and solutions are in place, the role of the designer often loses its soul. It almost felt like the end of creativity.
User research is meant to start with a simple goal: understand peoples needs, frustrations, and experiences to create better, more human-centered solutions. We created a sign-up system, limited the distribution to one station, and kept the process as transparent as possible. For me, its not just about the tangible outcomes.
Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?
Think again, but now, without assuming the constraints of human UX Researchers. Our UX research practices were heavily shaped by the skills, schedules, and limitations of human researchers. What would research look like without those constraints? Let’s forget about current solutions. What’s the job to be done?
Vanta —Automate compliance and simplify security Wade Chambers , Chief Engineering Officer at Amplitude, shares how his team built Moda—an internal AI tool that gives employees access to enterprise data across multiple systems, enabling faster product development and decision-making while fostering cross-functional collaboration.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
Want to get your app development project off the ground? Arkenea is a trusted, app development firm with 13+ years of experience. The only way to truly figure out the ratio between iterative app development based on feedback and vision is to have a broad vision. Get in touch with us here for a free consultation on your project.
Introduction: The Rise of the AI-Augmented PM Welcome to the era where product managers don’t just manage products—they orchestrate intelligent systems . From market research to roadmap prioritization, AI is reshaping how PMs operate, make decisions, and deliver value. And no, this isn’t about replacing PMs. AI flips the script.
User experience: Measure how UX research impacts the user experience. You can use tools like Google Analytics to track the average session duration and time on specificpages. Business Determine how UX research influences business performance (impact on business bottomline). Frequency of referencing research data.
Business Model Canvas (BMC) BMC is a tool used to map out key elements of a business model in a single page. Tips for making the most of Value Proposition Canvas Invest in user/customer research. User outcomes & benefits : This box focuses on why the identified users will want to engage with the solution.
Or: Helping users understand and instantly fall in love with a new product IdeaPilot AI — Onboarding design for AI-powered SaaSplatform If you have a complex, sophisticated product and you want it to engage users and solve their problems, what you need is proper onboarding. Learnify — UX/UI design of the online coursesplatform 4.
Desirable difficulties in B2B and B2C product design — and what research on disfluent fonts can teach us. I always thought that if there were ever a case for intentionally designing a harder-to-use interface, it would be for a B2B web app. This idea is echoed in education research. salt: p_pp_r”) — leads to better retention.
Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. This isnt a theoretical course with a shiny badge at the end. Its not about learning a tool. Explore the course.
What parts of the system design will be addressed? This is especially valuable for large systems that contain many different parts. This can include user research and discovery, heuristic evaluation, and results of usability testing. Bad vision statements To be the best eCommerce platform in theworld.
User engagement metrics measure how actively and effectively users interact with a platform, product, or service. Daily Active Users (DAU): Number of users who engage with the platform daily. social media platforms, news,gaming). Google conducted research on how loading time affects bouncerate. e-learning, businesstools).
Five product cycles in three years teach the thousands of micro-decisions that build judgment (product sense) faster than any course. Dogfooding as a leadership practice: Sachin personally drives and delivers monthly (more than 700 trips total).
Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).
A career in product design offers just thata unique opportunity to bring your ideas to life while shaping the future of technology, sustainability, and user experiences. If youve ever found yourself reimagining how an app, gadget, or even a physical product could work better, this might be the career foryou.
Note that I never said “solution” even though that is the language I see universally applied in this situation. You cannot have a solution without a problem. The lie is that our ability to navigate the problem space can be decoupled from our navigation of the solution space. This is inside-out thinking.
That customer journey includes onboarding emails, help center articles, Academy courses, support tickets, in-app tooltips, CSM check-ins, community threads, and product updates. Its powered by many: Support provides reactive solutions. Product enables in-app nudges and learning. Do I have to migrate platforms?
Banks invest many resources into research, security and basic digital service functionalityonly to follow up with so-called Lean Designs, which are little more than colorized, clickable prototypes. This gap in engagement and recognition highlights the customers expectations for a more dynamic and modern digital banking experience.
Let’s be honest: most app monetization strategies are outdated and even downright annoying to users. In this article, I’ll share my seven proven strategies designed to drive sustainable app growth over the long term. How to choose the right mobile app monetization model? Take Canva, for instance.
Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?
For example, the more technical the product, the larger the designers technology gap that must be filled by an engineer. Im looking at you, in-house enterprise solutions. As a result, it often becomes easier to defend a solution whose benefits are visible in the short term but may prove less suitable in the longterm.
You can have the sharpest plan in the room, backed by beautiful slides and clear research, but if you fail to bring your stakeholders with you, that plan will stall. Engineering guards feasibility and system health. For example, describe how tackling a fragile system now means faster releases and fewer outages later.
To change that, we partnered with David Pereira , a product leader & product coach who’s made a name for calling out “fake discovery” and showing teams how to course-correct with ruthless clarity. Discovery is the process of researching, understanding user problems, and validating ideas before building solutions.
Instead, try to improve your ability to adjust your course in response to the future you encounter. The product manager directs designers to imagine a solution which meets those requirements. If you’re using AI to make it faster and cheaper to do evaluative research and discovery, I am thrilled.
However, having a good approach provides you with confidence and solutions. Identify their pain points and propose design solutions tailored to resolving thoseissues. Essentially, it charts the course and ensures consistency throughout thejourney. Yes, that happens more frequently than youd expect.) Most would choose thelatter.
Robinhood is an app that allows people to easily trade stocks, options, crypto, and more. Research Robinhood’s values before your recruiter call to demonstrate your thorough interest in the company and culture. Design a stock trading platform. How would you design an experiment to test a new app homepage layout?
Which is truly too bad as research shows organizations encouraging authentic self-expression see 28% lower turnover rates and 16% higher engagement. Coaching mindset : Guide your team to find solutions instead of solving every problem yourself. It needs ongoing refinement as markets, technologies, and customer needs evolve.
Through his company, Conversion Ideas, Ruben helps people launch their careers in CRO and experimentation by offering accessible, high-quality courses and resources. He has worked with some of the fastest-growing unicorn startups in the world, researching, building, and implementing CRO programs for more than 150 growth-stage companies.
For more: Lennybot | Podcast | Courses | Hiring | Swag Subscribe now Annual subscribers get a free year of Perplexity Pro, Notion, Superhuman, Linear, and Granola , along with access to the entire 5-year back catalog and a thriving members-only Slack community. product marketing, user research, content design, etc.).
Being a custom healthcare software development company that’s worked with over 100 non-technical and some technical founders, we strongly feel outsourcing your product development is a viable option for building the first version of your product. Side Note: Looking for an outsourced app development company ?
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