Product Talk

JUNE 12, 2024

Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.

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Product Talk

OCTOBER 18, 2023

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Product Talk

MARCH 16, 2022

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.

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Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.

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Alchemer Mobile

APRIL 5, 2022

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.

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Product Talk

NOVEMBER 22, 2023

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome.

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Melissa Perri

JANUARY 4, 2020

With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?"

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UX Planet

MARCH 29, 2025

User research is meant to start with a simple goal: understand peoples needs, frustrations, and experiences to create better, more human-centered solutions. We created a sign-up system, limited the distribution to one station, and kept the process as transparent as possible.

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UX Planet

OCTOBER 28, 2024

Research Research is the foundation of the product design process. This stage involves gathering qualitative and quantitative data to understand the target users, their needs, behaviors, and pain points. Formulate clear questions that will guide your research activities. Form a hypothesis about user behavior.

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Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

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UX Planet

DECEMBER 6, 2024

If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another.

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Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

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Intercom, Inc.

SEPTEMBER 3, 2020

Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Jen Murphy – Senior Product Researcher.

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Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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The Product Guy

MARCH 14, 2017

We like to get painful user problems to solve. You can ask me to change the color somewhere or put a button on a screen, and I will probably do that, but I really like to get challenging problems where I can do my research build prototypes, do user tests, and come up with a solution that will raise our product to the next level.

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UX Planet

OCTOBER 24, 2024

Business Model Canvas (BMC) BMC is a tool used to map out key elements of a business model in a single page. BMC components Customer segments: Different groups of people or organizations that your business aims to serve. Value propositions : The products or services that create value for each customer segment.

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Alchemer Mobile

APRIL 6, 2021

While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. Read on for data-supported research and benchmarks Food and Drink apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. star rating, and had 488 app store reviews.

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Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

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Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

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Product Innovation Educators

SEPTEMBER 9, 2024

We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.

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UX Planet

NOVEMBER 4, 2024

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. But what is usability?

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Alchemer Mobile

JANUARY 17, 2019

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. There is much to learn from the vocal minority of at-risk and VIP customers.

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Folding Burritos

DECEMBER 4, 2019

Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. Keeping with the analogy, the “kinds of fruit” we’re comparing. . Which ones?

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Product Innovation Educators

JULY 22, 2024

The Two-Hour Design Sprint: A Crash Course So, what exactly is a two-hour design sprint? Get to Know Your User (30 minutes) First things first – who are you solving for? This step is all about understanding who your user is. Example: Imagine you’re designing a new dashboard for a fintech app. Big difference, right?

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UX Planet

JANUARY 15, 2025

User engagement metrics measure how actively and effectively users interact with a platform, product, or service. These metrics help businesses evaluate user interest, satisfaction, and retention. This article explores key user engagement metrics and offers practical tips for improving themetrics. E-Commerce (e.g.,

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Alchemer Mobile

FEBRUARY 22, 2022

Product adoption refers to how customers embrace and use a product. It is the way in which customers discover a new product, understand its purpose and value, and then continue to use it as intended. The product is the right market fit. Stage #2: Research and discovery. What is product adoption? Stage #1: Awareness.

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Userpilot

MARCH 5, 2025

Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.

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Product Talk

MARCH 2, 2022

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. They get better at connecting what they’re learning from their research activities to the product decisions they’re making.

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Melissa Perri

OCTOBER 22, 2024

or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. The “Pet Project” Parade: Goals that are actually solutions in disguise. Neither tells you which customers matter most, which problems to solve first, or how to choose between competing initiatives. Okay… but that’s a target, not a strategy.

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UX Planet

MARCH 9, 2025

What parts of the system design will be addressed? This is especially valuable for large systems that contain many different parts. This can include user research and discovery, heuristic evaluation, and results of usability testing. Bad vision statements To be the best eCommerce platform in theworld.

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The Product Guy

AUGUST 13, 2020

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management. Some of them are good, and some of them are bad.

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Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?

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Lenny Rachitsky

JANUARY 14, 2025

For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now I talk a lot on my podcast and in this newsletter about the correlation between successful companies and an obsession with velocity. Her background is in developer tools and distributed systems.

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Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. Alex: I was raised in New York by a father who is really into technology.

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Product Talk

FEBRUARY 12, 2020

We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ You also have a mobile app that sends similar messages via push notifications.

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