CTO Exercises Product Marketing Strategy 
The Product Coalition
DECEMBER 19, 2021
Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.
Gainsight
OCTOBER 5, 2020
April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise. . What Product Positioning Is and Is Not.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mixpanel
FEBRUARY 16, 2024
One of the first things I did was organize a strategy offsite for several cross-functional leads on my broader team, which included members from customer success, design, engineering, and marketing. This exercise developed our team’s first principles for understanding who we’re solving for. Try it for free.
Mironov Consulting
SEPTEMBER 14, 2020
They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. Prioritization Is Just Putting Our Strategy Into a Spreadsheet”.
Mixpanel
MARCH 11, 2024
But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. This isn’t your typical executive “thought leadership.”
Roadmunk
SEPTEMBER 21, 2017
12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. If you’re ever looking for a think-outside-the-box type of exercise that’ll test your UX chops , this post is for you. Author: Julie Zhou.
Andrew Chen
JANUARY 9, 2020
Dashboard clutter – the addition of more KPIs over time – leads to strategy clutter. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Omg right?
Expert insights. Personalized for you.
164 
Let's personalize your content