Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

Mind the Product

AUGUST 24, 2017

One of the first exercises I run with executive teams is mapping their business portfolio to visualize current work in progress and how it aligns to the overall business strategy. Exploit initiatives that have achieved product-market fit and the organization wants to grow and scale. Innovation Portfolio Management.

Enterprise 157

Enterprise Strategy Product Marketing Marketing 157

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it reflect market needs? Does it align with how your product will win in the market? Does the roadmap align with the north star?

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

The Basics of Product Management

JUNE 30, 2020

Are you looking to break into product management ? Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. Market Research.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Amplitude

JULY 1, 2020

This is the most common way to think about churn because it gives you flexibility in finding strategies and tactics to reduce churn and boost retention. Analyzing revenue churn recognizes that some of your customers are more valuable than others based on what they spend on your product. Is the breath exercise necessary?

User Testing 105

User Testing Customer Experience Analytic Tools Onboarding KPIs 105

Mixpanel

APRIL 18, 2024

This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Writing up the press release for your theoretical new feature can be a helpful exercise here. Perhaps you need to beef up your internal and external promotion strategy.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

JULY 2, 2023

If you have great marketing and sales people, they will come to you and ask deep questions about the customer profile and the value that you are expecting to deliver to these customers. They will then build their entire strategy according to your answers so that all the departments work together to generate success.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Just-In-Time Learning For Product Managers & Product Marketers: Will It Fly?

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

JUNE 19, 2022

The morning routine could be a walk around the block, a short physical exercise, or even drinking coffee and reading the daily newspaper. I usually take 30 minutes, and I can assure you this time pays off during the day in the overall work done due to greater productivity. Working on the product strategy” is way too vague.

User Testing 125

User Testing Strategy Customer Experience Market Research 125

Product Management University

MAY 11, 2021

Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. The Free Product Management Course. 3 Hands-On Exercises & Templates.

Product Management 130

Product Management Product Manager Management Management 130

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. No worries.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Roman Pichler

DECEMBER 4, 2018

The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. In the worst case, you have to go through a rewriting exercise where some parts or even the entire product are being redeveloped.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

Sachin Rekhi

AUGUST 4, 2021

And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Some teams do a team brainstorm and voting exercise to develop their roadmap. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then joined Square, where she led the launch of the Square Stand.

Branding 52

Branding Startups Marketing Consulting 52

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Give it a try.

Certifications 130

Certifications Workshop Reference Naming 130

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. Marketing risk?—?is can we make it work as a business?

Product Research 162

Product Research User Testing Research Software Customer Experience 162

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a “Mad Libs” fill in the blank exercise. . ” Any sustainable growth involves a strategy of the entire company.

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . Dear Strategy: Episode 083. ###.

User Testing 40

User Testing Customer Experience Strategy Marketing 40

Mixpanel

FEBRUARY 16, 2024

One of the first things I did was organize a strategy offsite for several cross-functional leads on my broader team, which included members from customer success, design, engineering, and marketing. This exercise developed our team’s first principles for understanding who we’re solving for. Try it for free.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Coalition

JUNE 17, 2019

An internal tools Product Manager likely skews to the bottom-right. Conversely, more senior product leaders will generally be “heads up” and focusing on the top half, focusing on strategy. Orthogonal Competencies There are several reasons why Product Management is a little different for everyone.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. After product lunch.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

ProductPlan

JUNE 5, 2020

The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. Key takeaways include product strategy , user research, and the UX/UI design process. It explores product leadership fundamentals and managing growth, among other takeaways.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

MAY 11, 2022

Even if you are still searching for a product-market fit but already have enough data about your users?—?start On average, product leaders start building the hierarchy of metrics after a year of trying to tame the user data. A hierarchy built this way is just a mental exercise. And so he should. The earlier, the better.

Data Visualization 127

Data Visualization User Testing Customer Experience Analytic Tools 127

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

JULY 8, 2021

Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy. Product management tools.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

bpma ProductHub

JULY 5, 2016

By exercising boldness in the face of uncertainty you add to your overall charisma regardless if you are right or wrong in your position, it is the action that matters. It is an intrinsic characteristic, meaning it doesn’t depend on any title, position, or resources.

Research Software 170

Research Software Construction Reference User Testing 170

The Product Coalition

JANUARY 28, 2024

Step 2: Deliver the Value Once you have a clear definition of the value, it’s time to make sure the product delivers that value. Most products begin with functionality, but as I do this exercise with the companies I work with, they often realize that something is missing, even if the technical capabilities are there. Stay tuned.

Framework 105

Framework Feedback Software User Testing Customer Experience 105

The Product Coalition

MARCH 15, 2020

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

Userpilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics, like lead nurturing through emails and personalized product recommendations, help drive acquisition. This qualitative exercise empowers brands with customer insights.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Plot summary. Key learnings. 5 out of 5.

Books 98

Books Research Software Feedback Software Analytic Tools 98