The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael To build a successful product strategy, you must be willing to make tough choices that have a lasting impact and represent big moves. No choices = no product strategy. The north star was clear?—?enabling

Product Strategy 135

Product Strategy Strategy User Testing Weak Development Team 135

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. Portfolio & Product Strategy.

Strategy 140

Strategy Marketing Product Strategy Presentation 140

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 93

Feedback Software User Testing Customer Experience User Friction 93

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Determine the Productivity of Your Salesforce This is a big part of fleshing out your market strategy.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management University

FEBRUARY 1, 2024

Go through the same exercise as it relates to the value for your company. Product Management Leading by Example You might be thinking the above scenario of starting with a vision and strategy is just what product managers do. Both components collectively form the vision for the product. The strategic roadmap is the next layer down.

B2B 147

B2B Vision Roadmap Framework 147

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? They struck a US$420 million deal to buy Precor, a manufacturer of commercial exercise equipment who had two U.S. – Dr.

Product Management 73

Product Management Product Manager Management Management 73

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve.

Strategy 144

Strategy Differentiation Product Research Advertising 144

ProductPlan

JANUARY 27, 2021

There would be no bad strategy. Bad Strategy Happens. There are many occasions when half-baked ideas get greenlit, fuzzy concepts are approved, and individual initiatives are largely disconnected from the corporate strategy. A lacking strategy or bad strategy is nothing to celebrate. Bad Strategy isn’t Unusual.

Strategy 79

Strategy Data Visualization User Testing Customer Experience 79

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. This is where a well-defined product strategy comes in handy. But having a product strategy is only half the battle. Ensuring key senior stakeholders support the strategy is the other half. Co-Create Strategy. Powered by Stakeholders. By SANDEEP GONDEKAR.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

ProductPlan

MARCH 13, 2024

Product teams are responsible for creating a strategy and explaining the “why” behind the product. Product’s role is crucial to the development of effective product strategy and stakeholder buy-in. This creative thinking exercise encouraged everyone to consider a new market.

Technical Review 104

Technical Review Data Visualization Customer Experience Product Research 104

Lenny Rachitsky

DECEMBER 29, 2023

Turn your values into time by putting things in your calendar like prayer, meditation, and exercise. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003.

Strategy 63

Strategy Product Research Books Technology 63

Intercom, Inc.

JULY 30, 2018

You should confidently exercise your license to sell. But here’s where I’d argue you should confidently exercise your license to sell. The post License to sell: 5 strategies to hit your sales quota appeared first on Inside Intercom. Re-engage your cold leads. Comment below or drop me a line on Twitter !

Inbound 157

Inbound Strategy Outbound User Testing 157

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). What is your strategy for the next 10 years?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

The Product Coalition

JUNE 8, 2020

Results of a Virtual Strategy Session for Scrum Masters Regarding Remote Work Last week, 30-plus participants in the 23rd Hands-on Agile meetup had a virtual strategy session where they explored Liberating Structures’ Critical Uncertainties microstructure. This Liberating Structure prepares a group for strategy making.

Strategy 78

Strategy Agile Naming Workshop 78

The Product Coalition

FEBRUARY 23, 2024

I am not in favor of assigning home exercises. Consistency between the strategy and execution phases is crucial. Showcase Collaboration: Highlight your experience and strategies for working effectively with engineering, design, and data science teams.

Data Visualization 136

Data Visualization Analytic Tools Research Software Feedback Software 136

Indicative

SEPTEMBER 29, 2020

All data strategies start with excitement. This is where the best companies double-down and focus on solving the psychological challenges behind any data strategy. Any of these issues can derail a strategy and your initial excitement. How a Lack of Trust Undermines Data Strategies. Let’s run through a mental exercise.

Data Visualization 120

Data Visualization Analytic Tools Reporting Tools Technical Review 120

Product Management University

NOVEMBER 3, 2020

Resetting Your Customer Retention Priorities: A Team Exercise. Treat this as a collaborative product management team exercise, not an exercise for each product manager. Here’s the most important part of this exercise. Seize the opportunity. None of them are relevant yet!

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

Mind the Product

APRIL 8, 2020

Elastic thinking nudges you to develop different strategies to tackle the problem. At the end of week 2, try these simple exercises. Exercise 1. In cognitive behavioural therapy (CBT), this is a strategy known as behavioural activation. Exercise 2. A great way to exercise your attention is mindfulness meditation.

Product Management 188

Product Management Product Manager Management Management 188

Gainsight

DECEMBER 19, 2023

They shift and change with your products, your markets and even your go-to-market strategy. Creating Common Points Along Your Customer Journey Maps At the core of Comeet’s customer growth strategy is a unique approach to how they map out their customer journey. A carefully crafted customer journey is not static.

Construction 97

Construction Data Visualization Customer Feedback Customer Experience 97

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Gainsight

JULY 16, 2021

Have you ever started a new exercise routine? As things begin to open up, people are returning to gyms, yoga classes, and exercise clubs to create a level of health they lost during the COVID-19 pandemic shutdown. Even starting a new exercise regimen takes at least 30 days to make it part of a healthy habit. Your CS Exercises.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Feedback Software 40

The Product Coalition

FEBRUARY 12, 2019

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

Airlines 60

Airlines Strategy User Friction Analytic Tools 60

Tyner Blain

MARCH 31, 2024

Shaping a product strategy involves both. I’ll demonstrate with a facilitation exercise I ran for a leadership team where we shaped a product – in this case, a bespoke transformation services engagement. I find this to follow the same patterns as developing a product roadmap to operationalize a product strategy.

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

Product Management University

APRIL 14, 2021

This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Hands-on exercises for your products, your markets and your business model. Enjoy our April issue.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

AUGUST 4, 2023

Let’s consider another example: HealthTech — Virtual Exercise App Business Description: An app providing a range of virtual exercise classes, personal training sessions, and health tracking features. Core Value/Mission: To facilitate fitness and wellness in a convenient, accessible format. North Star Metric: Daily Active Users.

Data Visualization 133

Data Visualization User Testing Customer Satisfaction Customer Experience 133

Product Talk

MARCH 13, 2024

Himanshu Swaroop’s Advice: Get Everyone on the Same Page with Clear Strategy and Tactics Meet Himanshu Swaroop, Transformation Consultant. They started with a clear product strategy, aligning on the top customer problems they wanted to focus on in the first six months. They enhanced their collaboration through a design sprint.

Research Software 294

Research Software Weak Development Team Feedback Software User Testing 294

The Product Coalition

MAY 19, 2022

To me, it translates to your products driving your business strategy and growth plan. Your products now drive your market strategy and growth plan. Have your product strategy team lead an exercise to prioritize those opportunities based on the value both from the buyer/user perspective and revenue potential.

User Testing 128

User Testing Product Research Leadership Customer Experience 128

Product Innovation Educators

MARCH 11, 2024

It is a simple-to-understand tool for solving problems, developing strategy, and most commonly for us product professionals, for developing a new product or service. We do some exercises to generate and prioritize insights, such as affinity diagramming and writing “how might we…” statements.

User Testing 106

User Testing Research Software Customer Feedback Feedback Software 106

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 300

Vision User Testing Research Software Product Research 300

ProductPlan

JANUARY 27, 2021

There would be no bad strategy. Bad Strategy Happens. There are many occasions when half-baked ideas get greenlit, fuzzy concepts are approved, and individual initiatives are largely disconnected from the corporate strategy. A lacking strategy or bad strategy is nothing to celebrate. Bad Strategy isn’t Unusual.

Strategy 52

Strategy Data Visualization User Testing Customer Experience 52

ProductPlan

JANUARY 27, 2021

There would be no bad strategy. Bad Strategy Happens. There are many occasions when half-baked ideas get greenlit, fuzzy concepts are approved, and individual initiatives are largely disconnected from the corporate strategy. A lacking strategy or bad strategy is nothing to celebrate. Bad Strategy isn’t Unusual.

Strategy 40

Strategy Data Visualization User Testing Customer Experience 40

Product Management University

JULY 6, 2021

If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! 3 hands-on exercises. Enjoy our B2B Product Manager June issue. In This Issue. Blog: High-Octane Product Management. 3 Tiers of Customer Value in the Product Management Maturity Model. Product Management Playbook. Here’s How! In the Trenches FAQs.

B2B 130

B2B Product Management Product Manager Magazine 130

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Nulab

SEPTEMBER 22, 2021

Any good positioning strategy begins with plenty of research. Your positioning strategy is about finding your space in the market and focusing your efforts on making that space yours. Getting to know your typical customer will help you tailor your marketing strategy. It’s no small task — so here’s a guide to help you through.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Nir Eyal

DECEMBER 27, 2021

Whether it’s getting more sleep and exercise, or spending more time doing the things we love, our ideal selves drive us to be better. The drive to improve is also why strategies and tools that enable us to track our behaviors are so potentially gratifying. Many people strive to improve themselves in one way or another.

Strategy 112

Strategy 112