The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 125

Startups Strategy Technical Review B2B 125

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. In either case, there are three key aspects of product strategy that matter most. The Playbook: 1.

Strategy 140

Strategy Marketing Product Strategy Presentation 140

Product Management University

FEBRUARY 1, 2024

Version 1 Products Need a Vision and Strategic Roadmap The easiest way to avoid the version 1 product dilemma is to describe what the product will ultimately help customers accomplish, why that outcome is valuable, and in pecking order, the biggest obstacles standing in the way of that outcome. It’s part of the job.

B2B 147

B2B Vision Roadmap Framework 147

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

ProductPlan

MARCH 13, 2024

By working together and being transparent, product and engineering will see each other as partners seeking to achieve the same goals. Product teams are responsible for creating a strategy and explaining the “why” behind the product. This creative thinking exercise encouraged everyone to consider a new market.

Technical Review 104

Technical Review Data Visualization Customer Experience Product Research 104

Product Talk

MARCH 13, 2024

Himanshu Swaroop’s Advice: Get Everyone on the Same Page with Clear Strategy and Tactics Meet Himanshu Swaroop, Transformation Consultant. They started with a clear product strategy, aligning on the top customer problems they wanted to focus on in the first six months. They enhanced their collaboration through a design sprint.

Research Software 294

Research Software Weak Development Team Feedback Software User Testing 294

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 300

Vision User Testing Research Software Product Research 300

ProductPlan

JANUARY 27, 2021

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. Bad Strategy Happens. A lacking strategy or bad strategy is nothing to celebrate. 5 Product Strategy Tips from a VP of Product.

Strategy 79

Strategy Data Visualization User Testing Customer Experience 79

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

Strategy 144

Strategy Differentiation Product Research Advertising 144

Product Management University

APRIL 14, 2021

This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it align with how your product will win in the market? Does the roadmap align with the north star? Does it reflect market needs?

Technical Review 116

Technical Review User Testing Product Research Customer Feedback 116

Product Management University

JULY 6, 2021

Enjoy our B2B Product Manager June issue. Blog: High-Octane Product Management. 3 Tiers of Customer Value in the Product Management Maturity Model. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. Outcome-Based Product Enhancements.

B2B 130

B2B Product Management Product Manager Magazine 130

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Coalition

MAY 19, 2022

Being product-centric means you are inherently both user and buyer-centric. To me, it translates to your products driving your business strategy and growth plan. Unfortunately, all too often businesses set goals disconnected from their products. Your products now drive your market strategy and growth plan.

User Testing 120

User Testing Product Research Leadership Customer Experience 120

The Product Coalition

FEBRUARY 12, 2019

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

Airlines 60

Airlines Strategy User Friction Analytic Tools 60

Tyner Blain

MARCH 31, 2024

Shaping a product strategy involves both. Your product won’t spring into existence fully formed and ready to compete like Athena emerging fully armored from the head of Zeus. ” To tease apart the difference between shaping releases vs. sequencing work, it helps to contrast two different ways to think about timing.

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

Roman Pichler

JULY 20, 2016

You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. I like to use my Product Vision Board to develop a valid product strategy. This would turn your product roadmap into a feature soup, a random collection of features.

Roadmap 328

Roadmap Agile Technical Review Weak Development Team 328

Roman Pichler

JUNE 4, 2019

I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below.

Roadmap 250

Roadmap Weak Development Team Customer Experience User Testing 250

The Product Coalition

JULY 2, 2023

They will then build their entire strategy according to your answers so that all the departments work together to generate success. If you work in the product-led growth model, this is even more important since you no longer have people in the loop to cover for the holes in your story.

User Testing 110

User Testing Customer Experience Product Strategy UX 110

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 136

Customer Experience Product Research User Testing Data Visualization 136

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 116

Product Strategy Strategy Research Software Product Research 116

Mind the Product

MAY 27, 2019

At ProductTank Montevideo (Mvd) we celebrated World Product Day earlier this month with a presentation from an awesome product leader, VP of Product Strategy at Rootstrap, Neville Reeves. He explained the rules and challenged us to complete the exercise. Building a product is a continuous improvement process.

Weak Development Team 111

Weak Development Team Vision Presentation Strategy 111

Sachin Rekhi

AUGUST 4, 2021

And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Some teams do a team brainstorm and voting exercise to develop their roadmap. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

ProductPlan

JANUARY 27, 2021

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. Bad Strategy Happens. A lacking strategy or bad strategy is nothing to celebrate. 5 Product Strategy Tips from a VP of Product.

Strategy 52

Strategy Data Visualization User Testing Customer Experience 52

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy.

User Testing 104

User Testing Workshop B2B Leadership 104

ProductPlan

JANUARY 27, 2021

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. Bad Strategy Happens. A lacking strategy or bad strategy is nothing to celebrate. 5 Product Strategy Tips from a VP of Product.

Strategy 40

Strategy Data Visualization User Testing Customer Experience 40

The Product Coalition

JUNE 19, 2022

The morning routine could be a walk around the block, a short physical exercise, or even drinking coffee and reading the daily newspaper. I usually take 30 minutes, and I can assure you this time pays off during the day in the overall work done due to greater productivity. Working on the product strategy” is way too vague.

User Testing 127

User Testing Strategy Customer Experience Market Research 127

Dear Strategy

APRIL 20, 2018

Dear Strategy: “How do we identify new entrants who are on the path to entering the industry with the intent of transforming it? When does it make sense to adjust your strategy to address that new threat?”. Instead, the exercise is just to think about who has the means and the desire to disrupt you – and then do something about it. .

Strategy 40

Strategy Workshop Books Naming 40

Intercom, Inc.

MARCH 3, 2020

Our principles help us make decisions about strategy, roadmaps, design, and more. For example, we might really admire your visual design work, but we’ll also want to see how you influence product strategy, define the problem, understand the system, collaborate with others, and more. Intimidated about creating a portfolio?

Research Software 290

Research Software Feedback Software User Testing Systems Review 290

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap. Using customer feedback to prioritize your product roadmap might seem like an obvious strategy, but very few companies actually do it.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

The Product Coalition

APRIL 11, 2023

Silencing Doubts During Product Strategy As a seasoned product manager, I have experienced this struggle many times. That is until I got a chance to participate in a mindfulness exercise. It’s now a core part of my pre-launch ritual for product strategy development. It was truly eye-opening!

Positioning 147

Positioning Product Strategy Strategy Presentation 147

Mind the Product

JANUARY 23, 2020

Holly and her team decided to focus on value and finding the ideal business outcome rather than just shoving products out the door with no prioritization. Holly takes the audience through an exercise with the goal of showing how focusing on business outcome works.

Agile 110

Agile Strategy Product Strategy Development 110

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. Design a new type of exercise equipment for people under the ages of 15. What you don’t want is product teams building stuff they want just because it sounds cool or sparks their interest.

Analytic Tools 128

Analytic Tools Research Software Feedback Software Product Management 128

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123