The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. Both components collectively form the vision for the product.

B2B 147

B2B Vision Roadmap Framework 147

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 76

Feedback Software User Testing Customer Experience User Friction 76

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

The Product Coalition

MARCH 10, 2024

In economics, they explained to me the foundations of a perfect market. While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. But strategy isn’t as simple. In strategy, there is no right answer.

Entertainment 120

Entertainment Technical Review Strategy Vision 120

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Mixpanel

AUGUST 3, 2023

How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? How can you build a strategy around customer value? Grow and scale How does marketing strategy change as the company matures? Product-led. Revenue-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? How can you build a strategy around customer value? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Dear Strategy

FEBRUARY 17, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Which one comes first – market size or product capabilities that match the market?”. That attractiveness can be measured in terms of the market itself (i.e. Short questions require short answers.

Marketing 52

Marketing User Friction Workshop Technology 52

The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

Magazine 130

Magazine B2B Product Management Product Manager 130

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it reflect market needs? Does it align with how your product will win in the market? Does the roadmap align with the north star?

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

Mixpanel

AUGUST 3, 2023

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? Retain your users How can you develop a customer marketing strategy? How can you build a strategy around customer value? Product-led.

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . In Part 3 of this series, we explore the following question: . .

User Testing 40

User Testing Customer Experience Strategy Marketing 40

Dear Strategy

MARCH 12, 2019

Dear Strategy: “How do you build programs, projects, and, ultimately, products out of a strategy once it’s been established and accepted? I mean, isn’t the whole point of a strategy to identify actions that can be turned into programs, projects, and products? The Planning section is the heart of your strategy.

Strategy 49

Strategy User Testing Workshop Customer Experience 49

Dear Strategy

JANUARY 20, 2020

Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. What sources might I go to in order to figure out how big my market is?”. The foundation for this question is rooted in the marketing alphabet soup that is lovingly referred to as TAM, SAM, and SOM. Industry Data.

Marketing 52

Marketing Data Visualization Reference Definition 52

Mind the Product

AUGUST 24, 2017

One of the first exercises I run with executive teams is mapping their business portfolio to visualize current work in progress and how it aligns to the overall business strategy. Exploit initiatives that have achieved product-market fit and the organization wants to grow and scale. Innovation Portfolio Management.

Enterprise 159

Enterprise Strategy Product Marketing Marketing 159

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. These are people who only needed their product for personal use and would never ever become paying users. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Basics of Product Management

JUNE 30, 2020

Are you looking to break into product management ? Then these strategies are a must know for every product professional. Product Feedback Loop – Strategies. There are many strategies that a product team can use to get real and useful feedback on their products. Market Research.

Product Research 52

Product Research Feedback Loop User Testing Feedback Software 52

Amplitude

JULY 1, 2020

This is the most common way to think about churn because it gives you flexibility in finding strategies and tactics to reduce churn and boost retention. Analyzing revenue churn recognizes that some of your customers are more valuable than others based on what they spend on your product. Is the breath exercise necessary?

User Testing 105

User Testing Customer Experience Analytic Tools Onboarding KPIs 105

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

Userpilot

NOVEMBER 14, 2022

It should not be confused with project planning, product strategy development , or product discovery. Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. Keep track of the product-market fit and iterate to maintain it.

Product Research 92

Product Research User Testing Research Software Onboarding KPIs 92

Product Management University

MAY 11, 2021

Learn how in this free product management course. It’s your first step to eliminating constantly changing priorities and creating a culture of customer value across product, marketing, sales and customer success teams. The Free Product Management Course. 3 Hands-On Exercises & Templates.

Product Management 130

Product Management Product Manager Management Management 130

The Product HQ

JUNE 1, 2024

The role of a product manager is one of the most crucial and dynamic positions within an organization. Product managers connect various departments, ensuring that a product not only meets market demands but also aligns with the company’s strategic goals.

User Testing 52

User Testing Data Visualization Product Research Product Management 52

Sachin Rekhi

AUGUST 4, 2021

And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Some teams do a team brainstorm and voting exercise to develop their roadmap. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right?

Product Research 220

Product Research User Testing Data Visualization Research Software 220

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. What complementary products are out there?

Product Research 162

Product Research User Testing Research Software Customer Experience 162

Roman Pichler

DECEMBER 4, 2018

The messier the code and the less modular the architecture is, the longer it takes and the more expensive it is to change your product. In the worst case, you have to go through a rewriting exercise where some parts or even the entire product are being redeveloped.

Feedback Software 252

Feedback Software User Testing Customer Experience Weak Development Team 252

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market Working on the product strategy” is way too vague.

User Testing 125

User Testing Strategy Customer Experience Market Research 125

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

Product Management University

MAY 21, 2020

The simplest way to quantify the value of your product portfolio, your solutions and your products is to do it from the customer’s viewpoint. Here’s a great exercise for product management, product marketing and sales. Give it a try. You only need one phrase for the portfolio.

Certifications 130

Certifications Workshop Reference Naming 130