The Product Coalition

NOVEMBER 23, 2021

I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Create B2B onboarding strategy for a premium organic products for <Startup V> catering to niche user segment focused on wellness, health & lifestyle” Why was it needed to define the problem for onboarding strategy?

Startups 121

Startups Strategy Technical Review B2B 121

The Product Coalition

SEPTEMBER 2, 2022

The Eight Core Elements of a Winning Product Strategy “The essence of strategy is choosing what not to do.”?—?Michael We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential.

Product Strategy 123

Product Strategy Strategy User Testing Weak Development Team 123

The Product Bistro

MAY 26, 2016

One of the core responsibilities of Marketing in an organization is to effectively define and track the marketing segments. This is far more than just an academic exercise, but is essential to many other key tasks within a company. Segmentation is crucial to effective pricing strategies.

Marketing 170

Marketing B2C Data Visualization B2B 170

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

bpma ProductHub

MARCH 20, 2017

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one. by Sarela Bliman-Cohen.

Technical Advisors 150

Technical Advisors Marketing Technical Review Software Review 150

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. So, what’s the problem? The strategic roadmap is the next layer down.

B2B 147

B2B Vision Roadmap Framework 147

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. The Strategy Canvas above ranks the first iPhone against its rivals, including the Nokia N95 and the BlackBerry Curve.

Strategy 144

Strategy Differentiation Product Research Advertising 144

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 82

Feedback Software User Testing Customer Experience User Friction 82

The Accidental Product Manager

FEBRUARY 12, 2024

The Peloton product managers were unable to predict the future Image Credit: Phillip Pessar How great would it be to be a product manager who was responsible for a very popular high priced exercise bike? What they didn’t see was the market “normalizing” as the nation came out of Covid.

Product Management 73

Product Management Product Manager Management Management 73

Roman Pichler

DECEMBER 6, 2022

For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product. For instance, the marketing strategy, the user experience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal.

Leadership 281

Leadership Technical Review Reporting Tools User Testing 281

BrainMates

NOVEMBER 22, 2022

5 Steps to Product Strategy. This is where a well-defined product strategy comes in handy. But having a product strategy is only half the battle. Ensuring key senior stakeholders support the strategy is the other half. This includes product performance metrics, competitive analysis, and market and UX research insights.

Product Strategy 59

Product Strategy Strategy Customer Experience Product Research 59

ProductPlan

MARCH 13, 2024

Product teams are responsible for creating a strategy and explaining the “why” behind the product. Product’s role is crucial to the development of effective product strategy and stakeholder buy-in. This creative thinking exercise encouraged everyone to consider a new market.

Technical Review 98

Technical Review Data Visualization Customer Experience Product Research 98

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

PMLesson's Ace the PM Interview

OCTOBER 7, 2020

People who do this well are not only great at strategy and would make sharp executives, but also tend to ace Product Strategy interviews like the one in Google’s Product Management Interviews (for Facebook’s Product Sense interviews, read How to 10x Your Product Intuition ). What is your strategy for the next 10 years?

Product Strategy 98

Product Strategy Strategy User Testing Data Visualization 98

Product Management University

NOVEMBER 3, 2020

Resetting Your Customer Retention Priorities: A Team Exercise. Treat this as a collaborative product management team exercise, not an exercise for each product manager. Here’s the most important part of this exercise. The Ultimate Guide to Portfolio Product Management & Marketing. Seize the opportunity.

Customer Experience 246

Customer Experience Customer Satisfaction Workshop Vision 246

The Product Coalition

FEBRUARY 23, 2024

I am not in favor of assigning home exercises. Candidates are expected to engage with the question critically, asking clarifying questions, applying analytical frameworks, and building on their assumptions despite not being market experts on the topic at hand. Consistency between the strategy and execution phases is crucial.

Data Visualization 124

Data Visualization Analytic Tools Research Software Feedback Software 124

Intercom, Inc.

JULY 30, 2018

If you’re an outbound SDR , you may not know if the phone number you have is going to connect you to the right person or if that person you’re calling is in the market for what you’re selling. You should confidently exercise your license to sell. But here’s where I’d argue you should confidently exercise your license to sell.

Inbound 157

Inbound Strategy Outbound User Testing 157

Lenny Rachitsky

DECEMBER 29, 2023

Turn your values into time by putting things in your calendar like prayer, meditation, and exercise. His books have sold over 1 million copies in more than 30 languages; he has taught at Stanford’s Graduate School of Business and its Design School; and he has started and sold two startups since 2003.

Strategy 62

Strategy Product Research Books Consulting 62

ProductPlan

JANUARY 27, 2021

There would be no bad strategy. Bad Strategy Happens. There are many occasions when half-baked ideas get greenlit, fuzzy concepts are approved, and individual initiatives are largely disconnected from the corporate strategy. A lacking strategy or bad strategy is nothing to celebrate. Bad Strategy isn’t Unusual.

Strategy 71

Strategy Data Visualization User Testing Customer Experience 71

Gainsight

DECEMBER 19, 2023

They shift and change with your products, your markets and even your go-to-market strategy. Creating Common Points Along Your Customer Journey Maps At the core of Comeet’s customer growth strategy is a unique approach to how they map out their customer journey. A carefully crafted customer journey is not static.

Construction 97

Construction Data Visualization Customer Feedback Customer Experience 97

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 102

User Testing Customer Feedback Feedback Software Marketing 102

Dear Strategy

FEBRUARY 17, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “Which one comes first – market size or product capabilities that match the market?”. That attractiveness can be measured in terms of the market itself (i.e. Short questions require short answers.

Marketing 52

Marketing User Friction Workshop Technology 52

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product Coalition

MAY 19, 2022

To me, it translates to your products driving your business strategy and growth plan. Then look across your product portfolio to see what you can bring to market to meet those needs while fitting into the buyer/user journeys. Your products now drive your market strategy and growth plan.

User Testing 116

User Testing Product Research Leadership Customer Experience 116

The Product Coalition

OCTOBER 22, 2019

trifinlabs.com Mobile App Marketing can be a quite extended term, alluding to versatile advertisements, applications, and handy sites pretty much any promoting that occurs on a cell phone. In any case, Mobile Application Marketing? Your estimating will likewise rely upon your business’ situation in the market. Promotion 4.

Marketing 60

Marketing Advertising Presentation Download 60

Product Management University

APRIL 14, 2021

This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Hands-on exercises for your products, your markets and your business model. In This Issue.

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

AUGUST 4, 2023

All departments in the company, from engineering to marketing, should understand and be oriented towards optimizing this metric. Let’s consider another example: HealthTech — Virtual Exercise App Business Description: An app providing a range of virtual exercise classes, personal training sessions, and health tracking features.

Data Visualization 120

Data Visualization User Testing Customer Satisfaction Customer Experience 120

Dear Strategy

APRIL 15, 2019

NOTE: This is the third installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I use customer segmentation to help me better understand the target market for my product?”. . In Part 3 of this series, we explore the following question: . .

User Testing 40

User Testing Customer Experience Strategy Marketing 40

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Alchemer Mobile

JULY 29, 2020

Customer funnels are a technique Marketing and Product teams have relied on for years, but they have one big problem: Funnels are linear, and thanks to mobile, customer journeys are no longer so. Here’s why: Marketing and Product teams are tasked with understanding shifts in customer behavior and emotion to assess needs.

Customer Experience 130

Customer Experience User Testing Customer Feedback Data Visualization 130

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Dear Strategy

JANUARY 20, 2020

Dear Strategy: “Thank you for the 5-part series that explained TAM/SAM/SOM back in April. What sources might I go to in order to figure out how big my market is?”. The foundation for this question is rooted in the marketing alphabet soup that is lovingly referred to as TAM, SAM, and SOM. Industry Data.

Marketing 52

Marketing Data Visualization Reference Definition 52

The Product Coalition

FEBRUARY 12, 2019

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

Airlines 60

Airlines Strategy User Friction Analytic Tools 60