Tyner Blain

MARCH 31, 2024

Shaping a product strategy involves both. Going to Market You will develop a go-to-market (GTM) approach which includes multiple releases of your product. ” To tease apart the difference between shaping releases vs. sequencing work, it helps to contrast two different ways to think about timing.

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

DemandMatrix

MAY 26, 2020

Firms need to pivot quickly into new markets, messaging, and value propositions. If you employed Account Based Marketing (ABM) and built an Ideal Customer Profile (ICP) in December, you need to rerun the exercise. By Q1, its market share more than doubled at SMBs but grew only 50% at larger companies. Technographic Data.

Data Visualization 52

Data Visualization Marketing B2B Healthcare 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Facilitating a market-driven way of thinking. customer service, engineering, marketing and sales, etc). customer service, engineering, marketing and sales, etc).

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. Product managers and their teams almost always inform their roadmaps based on various data, market and user insights. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

The Product Coalition

AUGUST 16, 2022

There is also a lot you must learn if your product is going to continue to succeed in the market. A competitive analysis can be as simple as quickly mapping the landscape and reviewing the marketing material of close competitors. This could be a deep dive on financials, user journeys, key features, performance, or strategy?—?anything

User Testing 109

User Testing User Friction Customer Feedback Customer Experience 109

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The final step comes down to defining your market category.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Dear Strategy

SEPTEMBER 10, 2018

Dear Strategy: “Is strategic planning dead?”. . My interpretation of his position is that business strategy is not something you can execute based upon some predictable analytical formula. That position, however, is much different than embracing the thought process that planning more than 6 months out is a wasted exercise.

Data Visualization 53

Data Visualization Strategy Analytic Tools Technical Review 53

People-First Product Leadership

DECEMBER 20, 2023

Today we wrap up the three part series on creating your strategy stack. Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 2, we continued the organizational journey by defining the Strategy and Goals. No worries.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

Intercom, Inc.

JUNE 2, 2022

Elizabeth currently leads Strategy and Research and Development for Service & Hospitality at Chick-fil-A and has been a professional speaker for over a decade. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Then, figure out how to properly resource and amplify it.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Userpilot

NOVEMBER 14, 2022

It should not be confused with project planning, product strategy development , or product discovery. Product planning focuses on product development while the go-to-market (GTM) planning concentrates on facilitating marketing and sales. Keep track of the product-market fit and iterate to maintain it.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Product Management 2.0

MARCH 16, 2016

Many of us in the field of technology product management are so familiar with market segmentation principles that we take them for granted. We’ve all seen the analyst reports that estimate that a particular market size is huge and growing. Frankly, thorough and thoughtful market segmentation requires effort and time.

Reporting Tools 40

Reporting Tools Marketing Research Software Data Visualization 40

ProductPlan

JUNE 5, 2020

Key takeaways include product strategy , user research, and the UX/UI design process. Pragmatic Institute has a host of other resources, including a blog, educational articles, a magazine, ebooks, a podcast, and webinars that cater to marketers, product marketers, and product managers/professionals. in the product process.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

SEPTEMBER 4, 2023

Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Mind the Product

FEBRUARY 19, 2019

Analytics – understanding market and customer behaviour and using that knowledge to make good business decisions. It’s obvious that some companies see digital transformation as little more than a marketing exercise so that they can be seen as in touch with modern thinking. Discovery of problems.

White Paper 123

White Paper Analytic Tools Technical Review Data Visualization 123

Bain Public

AUGUST 22, 2022

Communication Write thoughtful, well-structured business cases; considering strategies and objectives Analyze and distill complex information Question and challenge in constructive ways; present ideas confidently and respectfully. Company Description. Based in Montreal, Bain Public is a digital product consultancy. XMachina-AI Inc.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

BrainMates

JULY 31, 2023

CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. This approach is a costly exercise and can be likened to ‘gambling’.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks. What are our target markets?

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Bain Public

JANUARY 24, 2022

Communication Write thoughtful, well-structured business cases; considering strategies and objectives Analyze and distill complex information Question and challenge in constructive ways; present ideas confidently and respectfully. Company Description. Based in Montreal, Bain Public is a digital product consultancy. XMachina-AI Inc.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Bain Public

JANUARY 24, 2022

Communication Write thoughtful, well-structured business cases; considering strategies and objectives Analyze and distill complex information Question and challenge in constructive ways; present ideas confidently and respectfully. Company Description. Based in Montreal, Bain Public is a digital product consultancy. XMachina-AI Inc.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Bain Public

JANUARY 24, 2022

Communication Write thoughtful, well-structured business cases; considering strategies and objectives Analyze and distill complex information Question and challenge in constructive ways; present ideas confidently and respectfully. Company Description. Based in Montreal, Bain Public is a digital product consultancy. XMachina-AI Inc.

Research Software 52

Research Software Technical Advisors Artificial Inteligence Product Research 52

Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. This isn’t your typical executive “thought leadership.” ” After a bit, I did find more of my style.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Usersnap

JULY 16, 2021

Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Marketing research at Google first compiled search rankings. Further, should it include overlapping market segments?

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

The Product Coalition

FEBRUARY 18, 2019

A PM can only make improvements to a product if he is intimately familiar with that company’s vision and product strategy. But it also makes it easier for the person to fall into the trap of active inertia, i.e. How would you describe your product strategy? Here’s a comprehensive approach to thinking about product strategy.

User Testing 62

User Testing Product Management Product Manager Product Research 62

Usersnap

APRIL 12, 2019

Creatively exploring market preferences is critical for success. Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. Marketing research at Google first compiled search rankings. Further, should it include overlapping market segments?

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

UX Studio

SEPTEMBER 20, 2018

A gamified language learning application, Xeropan helps people learn English with fun exercises such as interactive videos, chatbot conversations and weekly lessons. Our users couldn’t find what they wanted easily or differentiate the core lessons from the practice exercises. We started digging. Kickoff workshops. The problem.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

JANUARY 31, 2023

Mapping the customer journey is a valuable exercise for any product manager. For an email marketing platform, it could be when you import a database of critical contacts. Build engaging customer relationships with in-app communications Fantastic customer relationships can’t be fostered through marketing alone.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

People-First Product Leadership

OCTOBER 1, 2023

Differentiate : Embrace uniqueness as being the same can be limiting and honestly quite tiring. Read People-First Product Leadership How to create the future together through backcasting When I worked in emerging media at Razorfish , developing a strategy brief was always a collaborative effort.

Leadership 52

Leadership Data Visualization Technical Review ChatGPT 52

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. An “inclusive” marketing strategy. Not that we want to take over marketers’ jobs (we love marketers!)

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Tyner Blain

AUGUST 1, 2013

I’ve been revisiting his concepts and their use recently, thinking about how to revise them for some exercises I’ve been doing with product teams. It was a really effective elicitation exercise for us that helped us characterize market problems. Whole Product Game Background. How We Used the Whole Product Game.

Weak Development Team 53

Weak Development Team Differentiation Software Review Customer Experience 53

The Product Coalition

JULY 20, 2018

The mortgage industry Lenda is disrupting the mortgage market by leveraging machine learning and artificial intelligence to bring down the time necessary to complete a mortgage application. The Strava platform supports 300+ compatible devices and more than 20,000 third-party apps.

Artificial Inteligence 62

Artificial Inteligence User Testing Data Visualization Customer Experience 62

Mind the Product

SEPTEMBER 23, 2019

In modern times, marketing and product teams have used priming to maximum effect. Language learning app Drops primes users with its key differentiator – bite-size lessons that take only five minutes (stimulus). A simple, auditory prime had an unconscious but profound effect on customers’ buying behavior.

User Testing 111

User Testing Research Software Customer Experience Reference 111