ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Consistency is why the strategy must exist and live in the minds of those who need to operationalize it.

Strategy 73

Strategy Weak Development Team User Testing Customer Experience 73

Product Management University

FEBRUARY 1, 2024

You followed the textbook process for uncovering an unmet market need, justified the financial investment and successfully released product version 1 to market with great success. Go through the same exercise as it relates to the value for your company. Both components collectively form the vision for the product.

B2B 147

B2B Vision Roadmap Framework 147

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 303

Vision User Testing Research Software Product Research 303

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 281

Leadership Technical Review Reporting Tools User Testing 281

bpma ProductHub

MARCH 20, 2017

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one.

Technical Advisors 150

Technical Advisors Marketing Technical Review Software Review 150

ProductPlan

MARCH 13, 2024

By working together and being transparent, product and engineering will see each other as partners seeking to achieve the same goals. Product teams are responsible for creating a strategy and explaining the “why” behind the product. This creative thinking exercise encouraged everyone to consider a new market.

Technical Review 98

Technical Review Data Visualization Customer Experience Product Research 98

Roman Pichler

JANUARY 12, 2017

The Strategy Canvas. The Strategy Canvas was developed by Kim and Mauborgne, the authors of Blue Ocean Theory. It was originally intended as a business strategy tool to discover new markets. Luckily, the canvas can also be applied to individual products, as the following example illustrates. [1].

Strategy 144

Strategy Differentiation Product Research Advertising 144

The Product Coalition

FEBRUARY 12, 2024

When reviewing a roadmap with the product team, there are six points I always look for. Strategy —  Is there a clear strategy behind the product and the roadmap? Does it reflect market needs? Does it align with how your product will win in the market? Does the roadmap align with the north star?

Technical Review 114

Technical Review User Testing Product Research Customer Feedback 114

Product Management University

APRIL 14, 2021

This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process!

B2B 130

B2B Product Management Product Manager Magazine 130

The Product Coalition

MAY 19, 2022

Being product-centric means you are inherently both user and buyer-centric. To me, it translates to your products driving your business strategy and growth plan. Unfortunately, all too often businesses set goals disconnected from their products. Your products now drive your market strategy and growth plan.

User Testing 117

User Testing Product Research Leadership Customer Experience 117

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

Roadmap 331

Roadmap Agile Technical Review Weak Development Team 331

The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

ProductPlan

JANUARY 27, 2021

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. Bad Strategy Happens. A lacking strategy or bad strategy is nothing to celebrate. 5 Product Strategy Tips from a VP of Product.

Strategy 71

Strategy Data Visualization User Testing Customer Experience 71

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Tyner Blain

MARCH 31, 2024

Shaping a product strategy involves both. Your product won’t spring into existence fully formed and ready to compete like Athena emerging fully armored from the head of Zeus. I find this to follow the same patterns as developing a product roadmap to operationalize a product strategy.

Weak Development Team 59

Weak Development Team Customer Experience Product Research Leadership 59

Sachin Rekhi

AUGUST 4, 2021

And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Some teams do a team brainstorm and voting exercise to develop their roadmap. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

The Product Coalition

FEBRUARY 12, 2019

Close your eyes for a minute and imagine a strategy. In Michael Porter’s books, or anywhere else, I haven’t been able to find many examples of what a strategy should look like. Here’s a proposal: open any book on strategy and go to the Index. Here’s a proposal: open any book on strategy and go to the Index.

Airlines 60

Airlines Strategy User Friction Analytic Tools 60

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap. Once you’ve identified the answers to these questions, you can build a mobile customer feedback strategy.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. When I joined Kymeta, we had just launched our first-generation product called u7.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market Working on the product strategy” is way too vague.

User Testing 125

User Testing Strategy Customer Experience Market Research 125

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 114

Product Strategy Strategy Research Software Product Research 114

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. Design a new type of exercise equipment for people under the ages of 15. What you don’t want is product teams building stuff they want just because it sounds cool or sparks their interest.

Analytic Tools 128

Analytic Tools Research Software Feedback Software Product Management 128

ProductPlan

JANUARY 27, 2021

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. Bad Strategy Happens. A lacking strategy or bad strategy is nothing to celebrate. 5 Product Strategy Tips from a VP of Product.

Strategy 52

Strategy Data Visualization User Testing Customer Experience 52

Userpilot

NOVEMBER 14, 2022

Product planning focuses on the customer and business outcomes that the product should achieve. It should not be confused with project planning, product strategy development , or product discovery. When launching the product , consider a small-scale beta launch first. What is NOT product planning.

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. What complementary products are out there?

Product Research 162

Product Research User Testing Research Software Customer Experience 162

ProductPlan

JANUARY 27, 2021

In an ideal, data-driven world, every product, project, and program would come gift wrapped with its own precise set of goals, objectives, and KPIs. There would be no bad strategy. Bad Strategy Happens. A lacking strategy or bad strategy is nothing to celebrate. 5 Product Strategy Tips from a VP of Product.

Strategy 40

Strategy Data Visualization User Testing Customer Experience 40

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Often there’s a lack of awareness of product management.

Customer Experience 95

Customer Experience Leadership Startups Engineering 95

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

Product Management 164

Product Management Product Manager User Testing Weak Development Team 164

ProductPlan

MARCH 2, 2022

Product ideas can come from many sources, including: Product team members. The marketing department. Product managers receive many ideas from these and other sources regularly. If an idea for a product seems viable, why would the team place it in an idea backlog rather than start working on it right away?

Data Visualization 82

Data Visualization Research Software Reporting Tools User Testing 82

The Product Guy

MAY 7, 2020

Relative to other standard roles defined in an organization such as Ops, Marketing, Tech etc., the Product Manager role is a rather recent phenomenon. As a result, there are various different approximations that are made about the role in an organization depending upon their experience with building products. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Reporting Tools 159