bpma ProductHub

MARCH 20, 2017

Reprinted with permission from the Product Management and Strategic Marketing Blog. The top challenge most product companies face is finding the best market for their product. Some succeed, but most often companies go after too many markets and fail to create a strong foothold in any particular one.

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Technical Advisors Marketing Technical Review Software Review 150

ProductPlan

MARCH 13, 2024

Product teams are responsible for creating a strategy and explaining the “why” behind the product. Product’s role is crucial to the development of effective product strategy and stakeholder buy-in. This creative thinking exercise encouraged everyone to consider a new market.

Technical Review 104

Technical Review Data Visualization Customer Experience Product Research 104

Roman Pichler

DECEMBER 6, 2022

Instead, you rely on the contributions and the support of the key stakeholders , the development team members, and possibly other product people who help you manage a large product. For example, the marketer has to create the marketing strategy, and the development teams have to design and build the product.

Leadership 279

Leadership Technical Review Reporting Tools User Testing 279

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. A good vision exercises pull—it describes a future state that people want to bring about. A Brief Guide to this Article.

Vision 300

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Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. As a product person, and the VP of Product at Yesware , I’ve never come to fully embrace the discussion of what each team would deliver, in what sequence and within a long timeframe. You can sell to the future of where the product is headed.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Tyner Blain

MARCH 31, 2024

Shaping a product strategy involves both. Your product won’t spring into existence fully formed and ready to compete like Athena emerging fully armored from the head of Zeus. I find this to follow the same patterns as developing a product roadmap to operationalize a product strategy.

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Weak Development Team Customer Experience Product Research Leadership 59

The Product Coalition

MAY 19, 2022

In a product-centric organization, you would start with the buyer and user segments and their current/future needs. Then look across your product portfolio to see what you can bring to market to meet those needs while fitting into the buyer/user journeys. Your products now drive your market strategy and growth plan.

User Testing 120

User Testing Product Research Leadership Customer Experience 120

Product Management University

APRIL 14, 2021

Whatever happens in product management is usually reflected somewhere in the sales process! Blog: High-Octane Product Management. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Product Management Playbook. VP of Product Management: Your 7-Point Plan for the First 100 Days.

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The Product Coalition

JULY 2, 2023

If you have mediocre marketing and sales people, it wouldn’t work. If you have good marketing and sales people, they will be able to sell the product to some extent based on their network and talent. It’s much more than a UX exercise, it ties directly into your product strategy.

User Testing 111

User Testing Customer Experience Product Strategy UX 111

Roman Pichler

JULY 20, 2016

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

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The Product Coalition

FEBRUARY 12, 2024

Does it reflect market needs? Does it align with how your product will win in the market? For more on the topic strategy, here are two posts to review: Eight core elements of a winning product strategy Essential question that lead to a great product strategy Story —  Stories make the world go round.

Technical Review 117

Technical Review User Testing Product Research Customer Feedback 117

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

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Reporting Tools Software Review Technical Review Weak Development Team 105

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 105

User Testing Workshop B2B Leadership 105

Sachin Rekhi

AUGUST 4, 2021

And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Some teams do a team brainstorm and voting exercise to develop their roadmap. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

ProductPlan

MAY 25, 2021

Product Strategy is Important. One of the most important roles of a product manager (PM) is setting the product strategy. The strategy, by way of a roadmap, is the document that drives team alignment. Well, let’s start by making sure you have a strategy that works first. A product must have a purpose.

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The Product Coalition

NOVEMBER 23, 2021

Having sharp business acumen and interest in technology-driven framing has allowed him to envision the concept of growing premium organic foods on his 100-acre farmland and create a niche market for some of the premium organic grains across India and overseas.

Startups 126

Startups Strategy Technical Review B2B 126

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. When I joined Kymeta, we had just launched our first-generation product called u7.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

The Product Coalition

APRIL 22, 2021

Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. Design a new type of exercise equipment for people under the ages of 15. If you know good product strategy frameworks that can help, walk the interviewer through it. Maybe that's a good idea.

Analytic Tools 128

Analytic Tools Research Software Feedback Software Product Management 128

The Product Coalition

JUNE 19, 2022

As product managers who are constantly in meetings and get questions from all around, this is critical. One of my best tips for doing deep product work used to be to work from home. It was a countermeasure to the popular symptom of product managers doing their real work?—?market Working on the product strategy” is way too vague.

User Testing 128

User Testing Strategy Customer Experience Market Research 128

Alchemer Mobile

MARCH 26, 2021

Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Once you’ve identified the answers to these questions, you can build a mobile customer feedback strategy. In app marketing, less is more. Make each message count. Make each message relevant.

User Testing 257

User Testing Customer Experience Feedback Software Research Software 257

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

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Outbound Product Management Product Manager Inbound 80

Product Management 2.0

MARCH 16, 2016

Many of us in the field of technology product management are so familiar with market segmentation principles that we take them for granted. So, you might be surprised to learn that we have found that too many product managers don’t go far enough with segmentation to get the results they need to grow their business.

Reporting Tools 40

Reporting Tools Marketing Research Software Data Visualization 40

Userpilot

NOVEMBER 14, 2022

Product planning focuses on the customer and business outcomes that the product should achieve. It should not be confused with project planning, product strategy development , or product discovery. When launching the product , consider a small-scale beta launch first. What is NOT product planning.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. What complementary products are out there?

Product Research 163

Product Research User Testing Research Software Customer Experience 163

Product Management Lessons from the Trenches

JULY 24, 2018

Focusing on what matters most and why is a critical key to success for any business/product and this intense focus is ever more important in a startup with limited resources and where time to market is a matter of life and death for the company. Why is defining and communicating your product/ business model formula necessary?

Data Visualization 150

Data Visualization Analytic Tools Customer Experience Download 150

Product Innovation Educators

APRIL 17, 2023

He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it. He also helps middle market and scrappy companies generate new product strategies for significant, sustainable growth. Often there’s a lack of awareness of product management.

Customer Experience 95

Customer Experience Leadership Startups Engineering 95

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

ProductPlan

JANUARY 27, 2022

Based on this survey of thousands of product management professionals, some common themes emerge. Product teams are spending on things that make them work better, smarter, and faster. They’re also investing in activities that help them better understand their market and customers. Customer Surveys.

Data Visualization 96

Data Visualization User Testing Product Research Reporting Tools 96

ProductPlan

SEPTEMBER 20, 2022

This is why developing your product sense remains so important. This might lead some product professionals to bypass their own spidey senses in favor of simply facilitating prioritization exercises. Moreover, they may want to execute a product strategy created by the committee. Utilize your honed product sense.

User Testing 52

User Testing Development Product Research Customer Experience 52

The Product Coalition

JUNE 14, 2020

To start this exercise, I didn’t worry about if we would have money and people to make it happen. You don’t have to be attached to a particular tool, but I used Miro to help to do that for this exercise. Since a product manager is not an actual manager of anyone, people have to trust and understand the vision you provide them.

Vision 83

Vision User Testing Onboarding KPIs Product Research 83

ProductPlan

MARCH 2, 2022

Product ideas can come from many sources, including: Product team members. The marketing department. Product managers receive many ideas from these and other sources regularly. But unless it supports the company’s current product strategy , the product team won’t prioritize it. Developers.

Data Visualization 92

Data Visualization Research Software Reporting Tools User Testing 92

Mind the Product

OCTOBER 7, 2019

Experience Mapping is a strategic exercise of identifying, capturing, and communicating the interactions of multiple brand touchpoints over space and time. It is a strategic exercise for getting omnichannel alignment. Or read on for an overview of his key points. Types of Experience Maps.

Customer Experience 101

Customer Experience Advertising Consulting Framework 101

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

Product Management 167

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