The Product Coalition

JULY 2, 2023

If you have great marketing and sales people, they will come to you and ask deep questions about the customer profile and the value that you are expecting to deliver to these customers. They will then build their entire strategy according to your answers so that all the departments work together to generate success.

User Testing 108

User Testing Customer Experience Product Strategy UX 108

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 102

User Testing Workshop B2B Leadership 102

Sachin Rekhi

AUGUST 4, 2021

And yet there is incredible divergence in the quality of product outcomes that result from those roadmaps. Some teams do a team brainstorm and voting exercise to develop their roadmap. By doing so, they explicitly build their product intuition through each and every quarter's OKR loop. Marketing Programs : Marketing Strategy.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 133

Customer Experience Product Research User Testing Data Visualization 133

The Product Coalition

JUNE 19, 2022

The morning routine could be a walk around the block, a short physical exercise, or even drinking coffee and reading the daily newspaper. I usually take 30 minutes, and I can assure you this time pays off during the day in the overall work done due to greater productivity. Working on the product strategy” is way too vague.

User Testing 124

User Testing Strategy Customer Experience Market Research 124

The Product Coalition

JANUARY 8, 2023

A solid product strategy takes time to build. Here is the method I use for creating a product strategy that makes sense. When I talk to the startups I consult to , or with the CPO Bootcamp participants, I always say that building a solid product strategy isn’t like solving a math equation.

Product Strategy 113

Product Strategy Strategy Research Software Product Research 113

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 92

Product Research User Testing Research Software Onboarding KPIs 92

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Should you hire a senior product manager? Who Should You Hire?

Product Management 163

Product Management Product Manager User Testing Weak Development Team 163

The Product Coalition

AUGUST 4, 2021

Product Discovery is an exercise in working out whether there are customers that want the product (or feature) you’re working on and that you can deliver a solution to them. Product Discovery comes in different shapes and sizes, depending on the situation. Marketing risk?—?is can we make it work as a business?

Product Research 162

Product Research User Testing Research Software Customer Experience 162

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

ProductPlan

JUNE 5, 2020

The course covers basics like assessing target opportunities, building software products, and how to launch a great product. The Product Leader Certificate requires a little more PM experience and demands competence in DevOps, data analytics, and hard technical skills. product manager, product owner, product marketing, etc.)

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

MARCH 15, 2020

Product strategy, discovery, and delivery: These are the three general dimensions for which product managers are responsible to optimize in a customer-centric organization. Product strategy exists outside the well defined guideposts of dual-track agile (a product discovery and delivery methodology).

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

Userpilot

JULY 8, 2021

Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally. A product manager course for advanced/pro product managers should teach you how to move from product execution to product strategy. Product management tools.

User Testing 60

User Testing Research Software Analytic Tools Feedback Software 60

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Plot summary. Key learnings. 5 out of 5.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Coalition

JUNE 17, 2019

An internal tools Product Manager likely skews to the bottom-right. Conversely, more senior product leaders will generally be “heads up” and focusing on the top half, focusing on strategy. Orthogonal Competencies There are several reasons why Product Management is a little different for everyone.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

BrainMates

MAY 28, 2019

The Implement phase to build the designed solution and takes it to market. Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

The Product Coalition

JANUARY 28, 2024

Step 2: Deliver the Value Once you have a clear definition of the value, it’s time to make sure the product delivers that value. Most products begin with functionality, but as I do this exercise with the companies I work with, they often realize that something is missing, even if the technical capabilities are there. Stay tuned.

Framework 104

Framework Feedback Software User Testing Customer Experience 104

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? If the product isn’t in good shape, R&D needs to prioritize getting it up to speed before focusing on the next thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

AUGUST 13, 2023

But if you go through the crazy exercise of keeping going, there’s some sweet spot between they showed up and they opened the door and I went to space. I would show up at the airport and you’d be there with Elon Musk and you’re saying, “You’re going to space.” The point of the process is that maybe 9, 10, 11 are not feasible.

Customer Experience 114

Customer Experience User Testing Generative AI Books 114

Product Talk

FEBRUARY 12, 2020

Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. Widening the Scope from Solutions to Opportunities.

Product Research 176

Product Research Data Visualization User Testing Research Software 176

Product Management Lessons from the Trenches

AUGUST 21, 2018

Once you have identified your critical event, you can then design your product, marketing and promotion activities to drive users towards performing the desired action or chain of actions. A product usage interval is the frequency with which you expect users to use the product.

Events 150

Events Data Visualization Onboarding KPIs Reporting Tools 150

Roadmunk

SEPTEMBER 21, 2017

12 things about product-market fit. I really love this post because most PMs struggle to conceptualize product-market fit, since it varies from product to product. If you’re ever looking for a think-outside-the-box type of exercise that’ll test your UX chops , this post is for you. Author: Julie Zhou.

Article 81

Article User Testing Product Research Technical Review 81

ProductPlan

APRIL 29, 2020

Product management turns chaos into order. We face down indecision, molding it into a concrete strategy. While it’s easy to be swayed by what you’re hearing, product managers must remain resolute and focused on what’s truly essential to the product’s mission , vision , and strategy. We sideline shiny objects.

Roadmap 53

Roadmap Weak Development Team User Testing Customer Experience 53

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. At Intercom, we think content designers work best when they work deeply on a product.

User Testing 209

User Testing Research Software Feedback Software Analytic Tools 209

ProductPlan

DECEMBER 11, 2019

There are so many changes happening in product management as I write this, and the evolution only seems to be accelerating. With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. Companies define the metrics that matter.

Technical Review 59

Technical Review Systems Review Software Review Onboarding KPIs 59

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. The CMO formed a crowdfunding management team, comprised of leads in product, strategy, marketing, and technology. This is what we did. 2012 – the Inception.

User Testing 113

User Testing Weak Development Team Onboarding KPIs Customer Experience 113

Roman Pichler

MAY 5, 2020

If someone is referred to as product owner, then the individual should own the product in its entirety—like Word in the example—and not just a product part—such as the ability to save a document. While using a strategic and tactical product role is a common scaling technique , it is best applied when the product is stable.

Feedback Software 353

Feedback Software Product Research Weak Development Team User Testing 353

Bain Public

MAY 24, 2019

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Getting it wrong comes in two forms: building the wrong product and building the product wrong. Figure out how to create outcomes from your roadmap through product initiative prioritization.

Roadmap 40

Roadmap User Testing Research Software Customer Experience 40

The Product Coalition

MARCH 10, 2024

While it’s true generally as an approach to life (in psychology it’s called an internal locus of control), today I want to talk about its implication when you create your strategy. Strategy Is a Choice It is very tempting to approach strategy as if there is a right answer that we only need to find. But strategy isn’t as simple.

Entertainment 119

Entertainment Technical Review Strategy Vision 119

Product Bookshelf

AUGUST 22, 2016

Transform yourself into an ‘idea person’ by looking for inspiration with everyday activities and creative-thinking exercises. He convincingly argues that his Lean Product Process is the best playbook available today. Overcome your fear of failure, identify your challenges, and defy traditional conventions.

Data Visualization 48

Data Visualization Books User Testing Customer Experience 48

Andrew Chen

OCTOBER 31, 2016

This exercise shows a level of detail and thinking that indicates that you’ve mastered what you’re doing, versus that you’ve read all the blogs. Some growth teams are focused only on driving acquisition into the business while others are making fundamental calls on product strategy and development.

User Testing 92

User Testing Weak Development Team Technical Advisors Analytic Tools 92

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. These are people who only needed their product for personal use and would never ever become paying users. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. I think teams often struggle to connect the dots between vision, strategy, and execution or opportunity space , right?

Product Research 220

Product Research User Testing Data Visualization Research Software 220

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables. Strategy: Product/Market Fit Hypotheses.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

The Product HQ

JUNE 1, 2024

customers, and product team members) to make sure they understand how their decisions will affect the product or business strategy. Communication skills help a product manager establish credibility, listen to their product team, and create a shared understanding of business objectives for the product.

User Testing 52

User Testing Data Visualization Product Research Product Management 52

The Product HQ

FEBRUARY 6, 2023

As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Knowing this insight makes it easier to validate your product vision and development strategy or pivot if necessary.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product Coalition

DECEMBER 5, 2021

But when it comes to work, and especially strategy related decisions, let me be very clear: FOMO is not a good reason to pivot. Here is a quick exercise to see if the market is ready for you: start with the problems you see today, and ask yourself: when this problem is solved, what will become the next problem? You should.

Vision 141

Vision User Testing Startups Consulting 141