Remove Customer Communications Remove Positioning Remove Product Strategy Remove Roadmap
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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

You can leverage customer fit to bring success by: Creating user personas based on successful customers. Communicating a relevant value proposition with accurate product positioning. Designing your pricing plans to attract good-fit customers. Implement an engagement model that fits your perfect customer.

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Introducing the Bain Public SOAP™ Product Leadership Framework. A Practical Definition.

Bain Public

Most companies don’t have a clear picture of their roadmap. Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. It breaks product innovation in 3 steps -- Product Mission, Product Blueprint and Roadmap Pillars.

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The Activities of a Strategic Product Manager

ProductPlan

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. For businesses who are in a position to help, we should thoughtfully consider our social responsibility.

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Customer Success and Product Experience – Better Together, Now More Than Ever

Gainsight

Last week we were treated to a lively conversation with Eric de Jager, President at Harbor Products Group, and our very own Tyler McNally, VP of Customer Experience who really proved how vital it is for Product Leaders and Customer Success leaders to partner during these uncertain times.