Customer Communications Product Strategy Roadmap Vision 
Mind the Product
MAY 22, 2017
Can’t get your boss to part ways with a time-based feature roadmap? I wonder what it is about feature roadmaps that is comforting to the C-suite. For bosses, I think there’s a perceived risk in moving from a safe and predictable feature roadmap to an experiment-based lean product roadmap. And yet, there they are.
ProductPlan
OCTOBER 11, 2022
This article explores the product owner role and how it fits into the broader product team. The product owner’s role. According to scrum.org, “ The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. Represent the voice of the customer.
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Userpilot
JUNE 30, 2022
You can leverage customer fit to bring success by: Creating user personas based on successful customers. Communicating a relevant value proposition with accurate product positioning. Designing your pricing plans to attract good-fit customers. Implement an engagement model that fits your perfect customer.
ProductPlan
MARCH 17, 2020
A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.
ProductPlan
JUNE 1, 2023
When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?
ProductPlan
SEPTEMBER 2, 2022
Product teams carry this burden alone without the help of proper tooling for far too long. Launch Management is a first-of-its-kind tool for product teams that helps you wrangle the chaos of a product launch. We are incredibly excited to show you how you can guarantee launch readiness, all within a single platform.
Intercom, Inc.
FEBRUARY 11, 2021
There’s a delicate balance any product strategy needs to master: On the one hand, to build a successful business, you need to design features that set your company apart — your core of innovation. On the other, no customer will sign up for a product if there isn’t a solid foundation on which to innovate on.
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