article thumbnail

A Product Owner’s Role in a Product Organization

ProductPlan

This article explores the product owner role and how it fits into the broader product team. The product owner’s role. According to scrum.org, “ The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. Represent the voice of the customer.

article thumbnail

Insight From Marty Cagan’s Coach the Coaches Workshop (Part 2)

The Product Coalition

Strategy and Focus It almost doesn’t matter what drove a company to work with me originally, at some point we get to strategy. Strategy is so hard to craft and too often overlooked. This is especially true with product strategy, which is still an artifact that most CEOs haven’t seen a great one in action before.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

There are six types of customer fit according to Lincoln Murphy, which include: technical fit, functional fit, resource fit, competence fit, experience fit, and cultural fit. You can leverage customer fit to bring success by: Creating user personas based on successful customers. Customer success manager persona example.

article thumbnail

The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

article thumbnail

How to Sell Your Boss on Roadmaps Without Timelines

Mind the Product

As the company and the product vision grows, these horizons naturally expand – as if you’re able to see further and think bigger. A complex mature product might have a roadmap that stretches five years in the future, where current is “next six months” or more. Who was in the market for a $400 juicer?

Roadmap 148
article thumbnail

Launch Management: A Tour of ProductPlan’s New Solution for Bringing Products to Market

ProductPlan

Product teams carry this burden alone without the help of proper tooling for far too long. Launch Management is a first-of-its-kind tool for product teams that helps you wrangle the chaos of a product launch. We are incredibly excited to show you how you can guarantee launch readiness, all within a single platform.

article thumbnail

Are you Solving Customer Problems or Just Building Features?

ProductPlan

Why do product teams become feature factories? No software developer wakes up in the morning excited to write a bunch of code that will be re-written a few sprints later. Product managers don’t want to ship features no one will use. When a customer has a feature idea, it’s not really because they want that particular feature.