Product Management University
APRIL 8, 2024
There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. To some product managers, market is synonymous with users.
Product Management University
MARCH 14, 2023
One View of the Customer. Measurable Customer Value. Today, Product Management University announced the availability of its Customer Outcome Framework for B2B. It’s a simpler approach for bringing quantifiable strategic value to the customer versus the typical approach of focusing solely on customer problems.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
FEBRUARY 27, 2024
Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. Another application of funnel analytics is to monitor conversion trends over time.
Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
Speaker: Jamie Bernard - Senior Product Director at Launch by NTT Data
In today’s dynamic business landscape, successful product management hinges on a keen understanding of customer needs and market dynamics. It serves as a catalyst to better align your entire organization, setting the stage for impactful, customer-centric product management.
Alchemer Mobile
AUGUST 12, 2021
For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.
Userpilot
MAY 18, 2023
UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. How to incorporate customer feedback into your roadmap.
Speaker: Nils Davis, Principal, NPD Associates
As a Product Manager, a big part of your job will always be to balance which features to develop, and which to scrap. Even when faced with many seemingly great requests, there is only so much time to develop what’s necessary. Don’t miss this surprising webinar from Nils Davis, author of The Secret Product Manager Handbook!
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience.
Speaker: John Mansour - President, Product Management University
If you’re a hard-core believer in traditional product management practices, you might be uncomfortable, but growth occurs outside of our comfort zones. You’ll walk away from this webinar with a fresh perspective on: Top target market traits. Analytics that guarantee customer value.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? The important aspects of a great product-led strategy. How to adjust your product-led strategy during uncertain times. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Shardul Mehta, VP of Product Management, American Well
What's the #1 metric you should be tracking as a product manager? Is it on-time delivery? Speed-to-market? Customer satisfaction? Because to understand your #1 KPI, you need to understand your primary job as a product manager. And most product managers don't know what that actually is.
Speaker: Richard Cheng, Associate Product Manager, Mark43
Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT
Advertiser: Aggregage
As industry leaders in user experience research, we are pleased to offer you access to our latest white paper: When and How To Use User Research in Each Stage of the Marketing Funnel.
Expert insights. Personalized for you.
147 
Let's personalize your content