Customer Experience Outbound Product Marketing Vision 
Intercom, Inc.
SEPTEMBER 21, 2022
Because of the limited scale any business could operate in – a scale which was literally dictated by their location – it was relatively easy for them to build personal relationships with customers. And with that explosion in addressable market came an explosion in customer service requests.
Userpilot
NOVEMBER 20, 2022
How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.
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Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Userpilot
OCTOBER 25, 2022
In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Are you ready to dig in?
The Product Coalition
NOVEMBER 23, 2021
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Problem: We clearly defined the problem that co-founders were facing in order to set up the online and digital experience. Let me walk through the entire workshop in the phases with its results.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Short on time?
NextBigWhat
OCTOBER 30, 2020
You spend half of the time on diagnosis, another 40 percent on the tenets, and 10 percent on coherent actions. Play-to-win canvas: Use this to explain your strategy to people who don’t have time to read our entire OP1. Growth Loops: User acquisition funnels are now being replaced with a system of loops. It contains 1.
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