The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

Intercom, Inc.

DECEMBER 1, 2021

To do this effectively, it’s important to remember that every customer interaction matters when closing a deal. Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on. last Friday.”.

Framework 118

Framework Weak Development Team Technical Review Feedback Software 118

UX Planet

FEBRUARY 22, 2024

5-step process The Jobs to Be Done (JTBD) is a powerful tool in product design that helps teams focus on understanding the needs and objectives of their customers rather than just the product itself. Here’s how to use the JTBD framework in product design: [link] 1. This could lead to more insightful ways to address their needs.

Product Research 98

Product Research User Testing User Friction Customer Feedback 98

Roman Pichler

MARCH 14, 2023

Who are the users and, if appropriate, who are the customers? To create a strategy, I might choose middle aged men with busy jobs and an unhealthy lifestyle as the target users. The benefit the product should create for this user group might be to reduce the risk of developing type-2 diabetes.

Product Strategy 300

Product Strategy Strategy Vision Product Research 300

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 88

Customer Experience Analytic Tools User Testing Customer Feedback 88

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 88

Research Software Analytic Tools Feedback Software User Testing 88

Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Encourage users to share feedback.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Weak Development Team 90

The Product Coalition

JULY 9, 2023

This experience has given me a deep understanding of what differentiates an amazing product manager from an average one. I have also taken time to validate these insights through conversations with other leaders and research. And what truly sets them apart goes beyond technical skills, knowledge of frameworks, or tools.

Research Software 130

Research Software Feedback Software Product Management Product Manager 130

Mind the Product

SEPTEMBER 24, 2020

Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the [.].

User Testing 205

User Testing Customer Feedback Product Management Product Manager 205

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Market research, differentiation, and positioning are necessary to prepare for the product launch. Are you ready to dig in?

Product Research 90

Product Research User Testing Customer Feedback Research Software 90

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Feedback Software 91

Feedback Software Analytic Tools Product Research User Testing 91

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. What is a product launch checklist?

Product launches 88

Product launches User Testing Product Research Analytic Tools 88

Split

MAY 15, 2024

Understanding their nuances is essential for streamlining operations and delivering high-quality software to end-users. By understanding the distinctions between the two concepts, teams can improve collaboration, enhance communication, and ultimately provide a superior user experience.

Feedback Software 52

Feedback Software Reporting Tools User Testing Customer Experience 52

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. You have to identify insights, clarify goals and assumptions, and align with multiple stakeholders. Furthermore, that differentiation needs to be defendable.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Userpilot

JUNE 20, 2023

As a product manager, how can you effectively validate ideas and build a successful product that delights users? In step 3, you need to define your target audience and create user personas. To start with, it’s easier to cater to the needs of a small group of users. Why is product idea validation important?

User Testing 87

User Testing Product Research Feedback Software Customer Feedback 87

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Collecting user feedback in-app is the most direct way to gain insights into customers’ needs.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Roman Pichler

AUGUST 15, 2023

When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. This can result in a Frankenstein product, a product that has a horrible value proposition and offers an awful user experience instead of creating real value for the users and the business.

Product Strategy 226

Product Strategy Strategy Research Software Customer Experience 226

ProductPlan

JANUARY 24, 2020

Everyone’s going to be a fan of prioritization frameworks that simplify and streamline the process. So, what are the most popular prioritization frameworks of 2020? In each edition of our annual product management survey (we just finished our fifth), we gain extra insights into what’s popular and trending. out of 5 score.

Framework 74

Framework Customer Experience User Testing Product Research 74

Lenny Rachitsky

APRIL 9, 2024

Furthermore, soft skills like product sense, communication, creativity, and being the glue that enables a team to operate at their very best will become even more important (and a differentiator among companies). Taking gigabytes of data, analyzing it, and giving succinct and (increasingly) insightful answers. Please tell me!

Data Visualization 116

Data Visualization ChatGPT Research Software Product Management 116

Mind the Product

MARCH 20, 2020

She describes the role as being at the intersection of the user and the business, but in a place where the stakes are much higher. She condemns the SAFe framework, which separates the role of product owner and product manager, asserting the former as tactical and the latter strategic. Customer and market insights.

User Testing 209

User Testing Product Research Customer Feedback Customer Experience 209

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 138

User Testing Product Research Product Marketing Customer Experience 138

Mind the Product

APRIL 27, 2017

Some are moving away from detailed, written product requirements documents (PRDs), while others are using shorter write-ups, user stories, or jobs-to-be-done formats. Figure 1: FRAMEWORK OF METHODS TO CAPTURE AND DEFINE PRODUCT FEATURES. Eric Ries, in his post “What is customer development? Written Methods.

Framework 112

Framework User Testing Research Software Feedback Software 112

The Product Coalition

AUGUST 12, 2023

One pillar of product management is the user experience. Design is a conversation between the designer and the user, with Gestalt principles acting as the grammar that helps convey meaning.” The way users perceive and interact with a product influences their overall experience.

Product Management 110

Product Management Product Manager User Friction Management 110

The Product Coalition

MAY 1, 2023

Calling us out for not investing time to understand our buyer, let alone our user. User, what user? If you don’t base the strategy on an actual user (or buyer) need that you understand deeply, your strategy will be flawed, product development will wander, and development will take more time than you gained.”

Weak Development Team 109

Weak Development Team User Testing Data Visualization Product Research 109

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages.

Analytic Tools 86

Analytic Tools Data Visualization Research Software Onboarding KPIs 86

BrainMates

MAY 28, 2019

Understanding that product management is not a one person job, SnapComms CEO Chris Leonard and 11 employees, who hailed from customer service, engineering, marketing and sales, attended the Brainmates’ Essentials of Product Management course to start the company product management journey together.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Alchemer Mobile

SEPTEMBER 3, 2020

The data used throughout this post is from anonymized, US-based Apptentive customers’ iOS apps. Almost all of our customers’ apps have experienced a significant change in their DAU due to COVID-19. For example, an app that has regularly had five million Daily Active Users drops to one million. Huge spikes.

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Usersnap

SEPTEMBER 29, 2022

Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. Listen to your customers 3. Differentiated SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 18, 2023

TL;DR Product Marketing focuses on establishing the positioning and fit of a product in the market by understanding the target audience through extensive customer research. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

The Product Guy

JULY 17, 2017

Software installation” is quickly becoming an old concept, especially for end users. How do I get more users to return to our service? How do I get returning users to become customers? Customer Acquisition Cost (CAC), Churn, and LIfetime Value (LTV) are the KPIs used to check the health of a SaaS business.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Onboarding KPIs 100

Usersnap

NOVEMBER 10, 2023

In this article, we’ll reveal the art of creating roadmap presentations that don’t just align internal teams and external users but also set the stage for a successful execution. Collaboration challenges Most product teams share roadmaps with stakeholders and external users to get their feedback and input.

Presentation 52

Presentation Roadmap Data Visualization Feedback Software 52

CardBoard

AUGUST 18, 2023

You’re drowning in data, but starving for insight. They dug into their data, found an insight, made a change, and saw results. We’ll dive into the world of product metrics, explore examples of product quality metrics, discuss how to measure product value, and differentiate between product metrics and growth metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Feedback 52

Gainsight

SEPTEMBER 28, 2022

The priorities that customer success teams live and breathe every day are now the top CEO and investor priorities. In a world of stagnant or declining sales, the work of post-sales and customer success teams has never been more important. Keep the Customer in Customer Success. The good news? A Durable Growth Playbook.

Customer Experience 52

Customer Experience Analytic Tools Customer Feedback Weak Development Team 52

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. It’s a crucial part of how you provide continual value to customers, as well as how you grow your business. Product analytics keeps your team close to customer wants and needs throughout the product development process.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

JULY 17, 2023

The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Another way to structure teams is by customer journey stage , where a different team is responsible for one stage, like adoption. What is a product team structure?

Analytic Tools 86

Analytic Tools Feedback Software Research Software Product Research 86

Mind the Product

DECEMBER 18, 2019

Each month we send out an NPS survey to assess whether the company is being a great place to work, but a few months ago I also sent Google’s manager feedback survey to my team of 10 product managers. All of them are accountable for a squad (about five developers and one user experience professional). Team execution and development.

Weak Development Team 107

Weak Development Team Feedback Software Research Software Development 107