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Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.
Every product launch, service ticket, and update is under the microscope of customer scrutiny. And customers are telling you how they feel at every step. Turning that feedback into fast, meaningful action. Many tech companies do a great job collecting feedback. Customer success loses sight of at-risk accounts.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador
Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customerfeedback. This strategy is ineffective for developing a valuable product because it does not consider the volume of customerfeedback. Product roadmaps must focus on the "now" and allow feedback to inform the "later.".
Edwin says The Timess customers are People who like to keep up to date with current affairs, especially with a well-respected newspaper such as The Times, London. Theyre intellectual people, informed, and like to keep their brain sharp. Because the former is full of assumptions based on people who don’t speak to customers.
In the retail industry, customerfeedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customerfeedback and turn them into results. Level it up!
In our new webinar, Rosie, Director of Product Marketing at Alchemer, sat down with Justin, Alchemer’s Integration and API Product Manager, to dive into a topic every CX team should be thinking about: automating customerfeedback collection and management. This isn’t just a demo (though yes, Justin gives a fantastic one in this webinar).
This approach has informed her success across different industries and roles, from retail to technology. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products. Master the art of communication for team success, informed leadership, and nurturing strong customer relationships Don't miss out and register now!
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Customerfeedback is the backbone of customer-centric business. But understanding how to collect, interpret, and act on feedback can be overwhelming—especially with so many platforms, tools, channels, and strategies out there. When we say customerfeedback, we mean more than just customers in the traditional sense.
Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customerinsights from customerfeedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customerinsights.
Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms
This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty. 📆 August 7th, 2024 at 9:30a PT, 12:30p ET, 5:30p BST
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas? Good personas open the door to following a user-centric product development strategy.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need.
Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. The choice is tough because there’s no single tool that covers all use cases. Free trial?
The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data.
Speaker: Evan Leong - CEO & Founder, Product Signals
Customerfeedback is integral to effective problem management and product development for senior product professionals. Despite its significance, many organizations struggle to collect and utilize feedback appropriately. July 26, 2023 at 11:00 am PT, 2:00 pm ET, 7:00 pm GMT
We caught up with Teeba to learn more about how she mapped out a product’s revenue model and then used that to derive the product’s outcomes and how she used this knowledge to inform her job interviews and ultimately land a new job. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.”
A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Address Pain Points Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the user experience. Session recordings are digital recordings of user interactions with a website or app. However, session replay analytics tools don’t record users’ screens.
Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo
Throughout this series, we have been discussing ways to innovate your feedback loops, and strategies for incorporating your customers into the heart of your product development systems. It is very common for your product operation team to feel overwhelmed with the amount of customer data that is available to them.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Improves product-market fit through actionable insights. How will it be analyzed?
It’s Not Creating, It’s Taking Critique Picture this: You’ve been working hard on a beautiful, user-friendly interface. But instead, the feedback rolls in. Even Bill Gates once said, “We all need people who give us feedback. Feedback is like the sandpaper that smooths out a rough sketch into something amazing.
In the rapidly evolving world of User Experience (UX) research, one element often goes unnoticed but is absolutely critical: recruitment. While UX research focuses on uncovering insights to improve user experiences, recruitment ensures that these insights are grounded in high-quality data.
In the Heap Digital Experience Insights Report, we examine anonymized data from hundreds of customers and thousands of user funnels in order to quantify the information teams are missing. Heap’s unbiased insights will pinpoint the opportunities with the greatest potential for business impact.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). Well start with an overview and explore how AI can take on tasks such as analyzing user data and automated prototyping to help professionals connect with users on a humanlevel.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Using structured product discovery questions , teams uncover insights critical for success.
The team spent months building it, yet users dont see its value. It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. If youre a product manager looking to reduce uncertainty, validate ideas, and build user-centric solutions , this guide is for you.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research.
Speaker: J.B. Siegel, VP of Client Services, Seamgen
But what’s the best way to do so - and how can you get honest insights from your end users? He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The proper approach to designing user workflow diagrams.
Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. In this episode, he shares some insights from that workshop and his experience in product leadership.
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Tips and Insights to Create Intuitive, User-Centered DataTables Data tables provide a structured way to organize and manage information, making it easier to analyze and visualize data effectively. Well-designed tables enable users to access, analyze, and act on critical information quickly and accurately.
What user needs are we addressing? Stay focused on relevant insights. Before reaching out, try to find answers yourself or make an informed assumption. This will give the hiring team insight into your thinking and show that you can confidently navigate ambiguity. Are there market trends that impact this decision?
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
Without product usage data and userfeedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. This lack of insight makes it impossible for these teams to prioritize.
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