Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. Use words and phrases that are common among your target customers.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

FEBRUARY 13, 2024

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. Userpilot's webinar, "Simplifying Product Usage Analytics," aims to make user data analytics understandable for all professionals. Book the demo today!

Webinar 105

Webinar Data Visualization Analytic Tools Feedback Software 105

The Review by First Round

JULY 22, 2021

Today’s episode is with Ryan Glasgow, the founder and CEO of UserLeap, a product research platform that helps PMs, user researchers, and growth marketers launch microsurveys to uncover customer insights faster.

User Testing 52

User Testing Seminar Product Marketing Marketing 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Under 10 Consulting

MAY 1, 2019

It can drive product direction and ensure your team builds the right product for the market. It can also be frustrating because other departments have expectations of product management that rarely align with yours. There are three types of desired skills for product management jobs: technology, market, and business.

Product Management 56

Product Management Product Manager Seminar Research Software 56

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119