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24 Customer Retention Marketing Tactics to Grow Your Customer Base

Userpilot

Implement progressive disclosure to reveal features and information gradually and avoid overwhelming users. Host webinars with guest experts to educate customers and attract new prospects. Release new features, especially in higher pricing tiers, to increase customer lifetime value. Why does it matter?

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What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

When your user engagement analysis reveals that users don’t use a feature enough, design interactive in-app flows to help them discover the feature and teach them how to use it. Gamifying the customer experience , for example with leaderboards, celebration animations, or progress bars , makes it more engaging and increases retention.

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SaaS UX Design: 18 Best Practices

Userpilot

TL;DR SaaS UX design is a process of creating a smooth and pleasant user experience for SaaS products. A well-crafted UX design increases customer satisfaction, improves user engagement, minimizes friction and churn, and improves customer retention.

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Example of Strategic Initiatives: What They Are, How To Develop and Execute Them?

Userpilot

Initiative examples such as using in-app guidance and sending NPS surveys to collect actionable feedback allow you to retain more customers. Using tooltips and running webinars to guide customers can help you drive feature discovery. You can develop and execute strategic initiatives with the OKR framework.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. 17 customer success best practices you can apply in any SaaS include: Tailoring the onboarding experience using customer data to increase retention and success.

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Are you trying to develop a customer advocacy strategy for your SaaS but not sure how to go about it? You will find out what customer advocacy is, how it improves retention and other key metrics, and learn about different types of customer advocacy programs and how to build them. Userpilot NPS dashboard.

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User Profile: What Is It and How to Create One?

Userpilot

Thanks to user profiling, you can offer personalized experiences, refine your marketing targeting, and extract data-driven insights to inform product development. Product usage data captures how users interact with the product to inform development and engagement strategies. Creating user profiles offers several benefits.