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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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12 Best NPS Software and Survey Tools to Consider

Userpilot

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Plus, the ability to create custom NPS dashboards allow you to analyze the results easily without writing a line of code.

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UX Analytics: It’s Not Just About Data Collection and Methods

Userpilot

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.

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Customer Research 101: The Complete Guide for SaaS

Userpilot

For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research.

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A Deep Dive Into Mobile App User Journeys: Lessons from Real Apps + Expert Tips

Userpilot

However, lets not confuse the user journey with the user flow. A user flow is just one chapter in a user journey, like a linear path, such as tap Sign Up enter email confirm code. The user journey answers the question: Does each stage motivate people to keep engaging? in under a minute.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.

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30 Steps to Mobile App Launch

Alchemer Mobile

Participating in these groups is a great way to conduct market research (What is your target market talking about? To make your job a little easier, we’ve curated a list of resources to the submission processes of the three most popular app stores: Apple App Store Review Guidelines. What are their needs?),