Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success. Thomas: Awesome.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Intercom, Inc.

MARCH 14, 2019

These days, progressive, modern marketers like you and me are always hearing about customer centric marketing. We know that it’s customers, not brands, who hold the power. Leela knows that slapping “customer centric” in your mission statement is rarely enough. 6 ways to create a customer-centric culture.

Product Research 178

Product Research User Testing Customer Feedback User Friction 178

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Common Pitfalls Rushing into solutions without exploring user needs derails discovery.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Think of CX as each moment of engagement along the customer journey. What is a customer service experience?

Customer Experience 138

Customer Experience User Friction Data Visualization Customer Satisfaction 138

Intercom, Inc.

APRIL 20, 2021

The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?

Data Visualization 156

Data Visualization User Friction Customer Experience User Testing 156

Userpilot

FEBRUARY 25, 2025

Take action quickly when issues arise: Use session replays to automatically route high-friction sessions to product teams for rapid investigation and resolution. This reduces support costs, improves customer satisfaction, and accelerates the iteration cycle.

Data Visualization 88

Data Visualization User Testing Customer Feedback Customer Experience 88

Userpilot

AUGUST 23, 2023

Without good customer experience design, you may as well give up before you even start. No customer wants to experience a clumpy product or service that feels like it’s being held together with chewing gum. CX design focuses on all interactions on the whole customer journey. What is customer experience design?

Customer Experience 96

Customer Experience User Testing Customer Feedback Feedback Software 96

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. It also enables you to understand user pain points and preferences.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

MARCH 17, 2023

Your product needs to serve your customers, and a customer needs and wants analysis helps to ensure you are addressing all customer pain points. These insights can inform your product development and keep a pulse on any changes in your customer’s needs and wants. What are customer needs and wants?

Data Visualization 98

Data Visualization Customer Feedback User Friction User Testing 98

Userpilot

MAY 26, 2024

A Customer Effort Score (CES) survey is a powerful tool for assessing how easy it is for customers to interact with your product. It helps you identify areas for improvement and enhance the user experience. Customer effort score calculation. CES surveys might not be enough to collect 360-degree customer feedback.

Customer Experience 103

Customer Experience Customer Feedback Product Research User Friction 103

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

UX Planet

JUNE 9, 2025

While the output often benefits from human review, if AI could handle at least the 50–60% of repetitive work , it presents a time-saving scenario for teams. Encourage team members to share user stories that exemplify key pain points or successes. For example: Include frustrations with navigation as a key pain point.

Data Visualization 52

Data Visualization Customer Feedback Technical Review Research Software 52

Userpilot

NOVEMBER 16, 2022

Wondering how to collect CX data and conduct a customer experience analysis effectively to boost your product growth ? First and foremost, customer analytics is crucial for making data-driven decisions, since you need to truly understand your customers. Lastly, you can build funnels to see where customers are dropping off.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Feedback Software 98

Intercom, Inc.

AUGUST 18, 2021

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).

Product Research 232

Product Research Data Visualization Customer Feedback User Testing 232

Userpilot

JUNE 29, 2024

A user journey map helps you communicate with stakeholders from across the organization to better align efforts. Thanks to that, they can better satisfy user needs , strengthen customer loyalty, and improve conversion rates. Future-state maps visualize an improved user journey and guide strategic planning and innovation.

User Testing 111

User Testing Data Visualization Customer Feedback Customer Experience 111

Userpilot

MARCH 31, 2023

Are you using customer experience surveys to gather actionable insights? By asking the right questions, you can collect valuable customer insight that can help you improve your product, and assess your overall user sentiment. The four main types of customer satisfaction surveys are NPS, CES, CSAT surveys, and PMF surveys.

Product Research 98

Product Research Customer Experience User Testing Customer Feedback 98

Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

Analytic Tools 104

Analytic Tools Feedback Software Research Software Reporting Tools 104

Userpilot

MAY 13, 2024

Customer feedback surveys serve as invaluable tools for gathering actionable insights directly from your audience. However, it’s important to know when and how to trigger the forms to gather user feedback , for increased response rate and data credibility. Types of surveys include: Customer Satisfaction Score (CSAT).

Customer Feedback 105

Customer Feedback User Testing Feedback Software Product Research 105

Userpilot

MAY 21, 2024

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in!

Data Visualization 105

Data Visualization User Testing Customer Experience User Experience 105

Userpilot

JULY 22, 2023

Customer behavior analysis helps you to understand what goes on in your customer’s head and respond to it to help with product growth. By delving deep into the data and insights about your customers’ preferences, needs, and buying patterns, you can make informed decisions to drive growth and maximize customer satisfaction.

Data Visualization 98

Data Visualization User Testing Customer Feedback Analytic Tools 98

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

AUGUST 30, 2024

What if you could read your customers’ minds? While mind-reading might be out of reach, customer segmentation models are the next best thing. By understanding and grouping your customers based on their behaviors and preferences, you can create personalized experiences that actually engage customers.

Data Visualization 101

Data Visualization Analytic Tools Reporting Tools Customer Experience 101

Userpilot

DECEMBER 12, 2023

We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. UX research aims to identify specific user pain points. Common research techniques include user behavior analysis, surveys, and interviews. For example, your goal may be to improve customer retention.

Customer Experience 105

Customer Experience Roadmap UX Product Research 105

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

Customer Experience 98

Customer Experience User Testing Customer Feedback Data Visualization 98

Userpilot

JULY 25, 2022

Customer onboarding journey maps take the guesswork out of user onboarding. With a detailed journey map, you’ll know best to onboard new users, so they experience value and reach activation quickly. You’ll also easily find friction points and optimize the user experience to drive customer success.

User Testing 98

User Testing User Friction Feedback Software Analytic Tools 98

UX Planet

MAY 1, 2025

Written by Alex Kreger and UXDA team Digital banking has undergone significant transformation over the past decade, yet many users still experience stress and confusion when managing their finances online. At UXDA, we believe design has the power to alleviate these pain points and spark genuine human connection.

Banking 59

Banking Customer Experience User Testing Data Visualization 59

Userpilot

MAY 27, 2024

Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !

Feedback Software 105

Feedback Software User Testing Analytic Tools Customer Feedback 105

Userpilot

JULY 14, 2022

Tech-touch customer success offers a highly-relevant and personalized experience to your customer while also being automated using software. What’s better, any SaaS business can leverage tech-touch strategies to increase customer loyalty and scale customer success more efficiently. What is tech-touch customer success?

Feedback Software 98

Feedback Software Technical Review User Testing Customer Experience 98

Userpilot

JANUARY 17, 2023

A frictionless customer experience ensures your customers stay with you for a long time. But it requires dedication and consistency to achieve a frictionless experience for your users. Interaction friction : Occurs when the product’s interface is confusing or not easily navigable for users.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

MAY 30, 2024

Looking to track and improve customer sentiment for your brand? This article provides a detailed guide, covering: What is customer sentiment, and why does it matter for your bottom line? Proven methods to collect valuable customer feedback , from surveys to social media monitoring. Analyze user sentiment on a granular level.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

Userpilot

FEBRUARY 20, 2024

Here, the product manager mainly makes decisions based on intuition, customer feedback or (requests), and market trends. Thus, it has a higher chance of ensuring user satisfaction and retention. CSAT scores help you understand overall customer sentiment and areas for improvement. How is a data product roadmap different?

Data Visualization 105

Data Visualization Feedback Software User Testing Product Research 105

Userpilot

NOVEMBER 30, 2023

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets.

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 5, 2023

NPS (Net Promoter Score) passives are customers who have moderate feedback about your product but are not enthusiastic supporters. Unlocking the potential of these indifferent users can be a game-changer for your business. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty.

Data Visualization 98

Data Visualization Product Research Feedback Software Analytic Tools 98

Userpilot

JULY 23, 2024

It helps organizations focus on the Determining which features to include in a product roadmap can be challenging with constantly evolving customer needs and several opportunities chasing scarce resources. They represent the customer’s voice and collaborate with product teams and stakeholders.

Feedback Software 111

Feedback Software User Testing Product Research Customer Experience 111

Userpilot

MAY 22, 2023

Searching for a customer experience (CX) strategy to set you apart from the competition? A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth.

Analytic Tools 96

Analytic Tools Feedback Software Data Visualization Product Research 96

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105