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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Use Salesforce data to create better user segments for more granular analysis.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Utility Eats Value for Breakfast: About Diminishing Marginal Utility

The Product Coalition

However, I can certainly think of product or marketing professionals who use the term value when referring to cheap widgety dashboards and features aimed at novelty seekers, or following an industry trend with no real vision. Why is change management in enterprise software so hard?

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Navigating the future financial landscape

UX Planet

Here are some reasons why focusing on the finance industry for designing applications is crucial: Large Addressable Market The problem size indicates that a substantial portion of the Indian population around 70% faces difficulties in managing personal finances. Observe trends and market movements through advanced analytics.

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Best User Behavior Tracking Tools For SaaS And How To Use The Data

Userpilot

In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. We will go over three vital ones in this section and why we believe every product marketer should be tracking them. Userpilot’s dashboard. Enterprise goes for $1,000/mo. Search no further.

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How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

The mainstream arrival of Artificial Intelligence (AI) brings with it the potential to finally meet the demand for actionable, enterprise-wide, fact-based decision making. Historically, business users have been presented with dashboards that describe the current state of a KPI, i.e. Net Profitability, Customer Retention, and more.