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API Opportunity for Enterprise

The Product Coalition

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. Enterprise decision makers at firms with 1,000 employees and over were surveyed on the importance of APIs , and 97% said APIs are mission critical to success and survival. increase in market value.

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Proactive Data Governance to Increase Data Quality Faster

Amplitude

These updates enhance our existing data management experience— Govern —with the addition of new tools to help your team audit data, spot unusual events, and keep taxonomy consistent across your team’s usage of Amplitude. Shortcuts and Unexpected Errors are available to customers on the Enterprise plan, or who have purchased the Govern add-on.

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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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5 Predictions for the Next Decade of Data Governance

Amplitude

In the last decade, data governance has undergone a transformation. Whether you’re a marketer, developer, or executive, you no longer need to submit a request with a data scientist or centralized analytics team to understand how a product feature performed. Prediction 1: Data Governance will be the foundation of customer experience.

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Architecture & Governance Magazine: “Report Suggests Agile Integration Is the ‘Blueprint for Enterprise Architecture,’ Expert Agrees”

Agile Velocity

By Holt Hackney, Originally Printed in Architecture and Governance Magazine. In the first couple sentences of “Agile Integration: The Blueprint for Enterprise Architecture,” a recently released report by Red Hat, the authors write: “Business success is increasingly based on your ability to react to change.

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! Use Salesforce data to create better user segments for more granular analysis.

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Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.