The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. A holistic CJ approach focuses on a unified experience, providing additional insights into customer behavior at every step.

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Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. In SaaS you want all relevant and historical data to be automatically aggregated in one source.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. But how do you know you’re picking the right tools? Tableau is the best user data visualization tool.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Reporting Tools 89

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

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Research Software Feedback Software User Testing Product launches 52

Revulytics

FEBRUARY 12, 2019

These roles are called inbound product managers and outbound product managers, or technical product managers and strategic product managers. What’s more, those product managers reported spending: Almost 75% of their time on tactical activities. The same data can help in tracking profitability. Consider win-loss analysis.

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

eG Innovations

NOVEMBER 17, 2021

There’s something common between AVD and eG Enterprise. Listening on open TCP ports is an extremely bad practice for cloud architectures, as it exposes products and services to accepting incoming messages from malicious parties. Within their “Reverse Connect” technologies, you can run a VM without keeping any inbound ports open.

Analytic Tools 52

Analytic Tools Data Visualization Transportation Inbound 52

ProductPlan

MARCH 17, 2020

upsell new services). Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common inbound effort activities include: Setting the vision.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing.

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Feedback Software Research Software Reporting Tools Onboarding KPIs 95

Business of Software Conference

NOVEMBER 16, 2023

And while advances in technology like ChatGPT and other artificial intelligence tools can now mimic humanity and sound more like humans and less robotic, they’re still imperfect tools. Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

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User Testing Feedback Software Research Software Product Marketing 95

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. We spoke to Sharon Schwarzkopf, Head of Product at ReadyTech , to get more insight into how a product team working within workforce functions.

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Feedback Software User Testing Customer Feedback Data Visualization 52

Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

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Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

JULY 29, 2021

Rather, everything is an iterative process of building the service, rolling it out to users and keep improving it as you get new data and feedback. The goal was, and still is, in a way, to hire 100 people in Dublin as fast as we can, to get $50 million in revenue out of Dublin as fast as we can, purely into enterprise business.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Whether your sales team is five or 500 people, a well formulated sales strategy is crucial to being able to close deals quickly and predictably.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

APRIL 4, 2019

But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. But when it came to selling Dropbox Enterprise, it added several. If you’d like to hear more, you can listen to our full conversation above, or read Jeanne’s insights below. Yes, Slack started off with no sales team.

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Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

NOVEMBER 27, 2019

A genius inbound marketing strategy. Moving upmarket: Court enterprise customers. As Ed points out, it’s right there in their company reports: “If you go and look at public SaaS companies, you go down to their S-1 and investor filings and Q1 reports, you see how they’ve outlined their growth strategy. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. The result is greater penetration into the enterprise, higher product appreciation, and more revenue from a given customer. It’s the single best book on the topic.

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Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

MARCH 22, 2022

Because it’s the key driver of net revenue retention and the number one driver of enterprise value. Your teams are working less efficiently and effectively, doing three times the work, navigating disconnected tools and siloed information. Customer success teams tailor onboarding flows based on initial sales data.

Customer Communications 129

Customer Communications Customer Experience Customer Feedback User Friction 129

Intercom, Inc.

JANUARY 11, 2023

Successful companies nurture a variety of customer journeys and revenue streams, from inbound leads and self-serve users to sales-assisted campaigns and ABM. And just last July, he gathered a group of over 50 growth and marketing leaders to discuss how to leverage product data to scale revenue engines.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

JULY 24, 2023

Offering self-service support. Account-based marketing is the preferred approach for enterprise solutions while software bundles often leverage email marketing to generate sales. Some SaaS marketers prefer to look at the data from your current customers and use that as a foundation for user personas. Focus group insights.

Analytic Tools 71

Analytic Tools Feedback Software Data Visualization Marketing 71

Intercom, Inc.

SEPTEMBER 8, 2021

At Slack, she rose through the ranks from an Account Executive to a Senior Enterprise Leader, and by the time she left Slack six years later, their revenue had grown from about $12 million in ARR to more than a billion dollars. ’ It’s also important to purchase tools for scale. Is it true enterprise?

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Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

NOVEMBER 5, 2019

We’ve compiled our favorite insights from all three discussions along with additional material we’re airing for the first time. A huge thanks to our partners at Dialpad, Sherlock, Slack, Guru, Aircall, and Glofox for sharing their many insights. That gets into call recordings and voice analytics on that front.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Gainsight

DECEMBER 23, 2019

She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. Are you selling more to enterprises?

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Customer Experience Onboarding KPIs User Friction Data Visualization 52