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Recap of 2017 Predictions & Trends for User Experience Design & Research

Userzoom

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. I had predicted that we would see some increase in qualitative, fast, iterative usability studies in 2017. I had predicted a growing need for Competitive UX Benchmarks.

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7 Tips for Liberating Actionable Insights

Userzoom

Ultimately, the purpose of a research study is to gain insights in order to learn something new, answer key questions, and generate empathy for the end user. In order to do this, it means those insights you’re gathering have to be actionable. So, what do I mean by “Liberating Actionable Insights”?

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Product Strategy Doesn’t Work in a Vacuum, featuring Hadrien Raffali

ProductPlan

In our webinar Product Managers: Treat your Strategy as a Product , Hadrien Raffali discusses the importance of tracking market activity and tweaking plans accordingly. Watch the webinar, below! Watch the webinar, below! Your strategy KPI, however, are more like underlying fundamentals. The Importance of Trendspotting.

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Product Metrics Your Board Members Care About

Gainsight

Throughout this blog post, I’ll share examples of the Gainsight PX dashboard that we show to our board members. You can make this article into an interactive experience by starting a free trial of Gainsight PX and playing around with these dashboards yourself! Reporting on Company Initiatives. CHECK OUT GAINSIGHT PX.

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Using the RACE Framework to Drive Conversion for Your SaaS

Userpilot

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? Although there are multiple models for defining marketing strategies and tracking marketing success, the RACE framework provides a solid, practical, and simple direction to market strategy development.

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All You Need to Know About Customer Success OKRs [+ Examples]

Userpilot

TL;DR Customer Success OKRs (Objectives & Key Results) are a goal-setting and progress-tracking framework used by customer success teams to define and track their goals, measure team performance against set objectives, and achieve desired customer outcomes. Gain customer insights to develop customer-centric strategies.

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Why You Need To Do More Product Experiments (And How To Do Them Right)

Userpilot

While most marketers are familiar and well-equipped with code-free tools that allow them to run such experiments, product managers often think they would need to involve development resources each and every time they want to test something. And in companies where dev resources are scarce, product experiments are often dropped altogether.