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He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks. This strategic foresight approach to product development isn’t just about making predictions – it’s about understanding how customer needs and market conditions will evolve over time.
This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Making Smart, Data-Driven Decisions Decision-making can make or break your product, especially when data is involved. Why Listen to This Episode?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?
While “use data to drive decision-making” sounds obvious, there’s a HUGE gap between saying it and doing it well. So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. What is product analytics?
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0
And not because AI itself is broken, but because companies keep treating it like a science project instead of a tool that actually needs to solve problems. Itll be the ones who know how to separate hype from reality, focusing on pragmatic AIAI that works, delivers value, and integrates seamlessly into business processes.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analyticsreports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Why actionable product analytics are important. This causes siloed data and integration issues.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
How to plan a dashboard people will use: 10 Key Steps Dashboard user interface elements in light and dark modes Our team has built dashboards for a wide range of businesses, and we’ve picked up a few key insights along the way. A truly functional dashboard is always the result of collaboration.
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
Join this webinar panel for practical advice on how to build and foster a data literate, self-service analysis culture at scale using a semantic layer. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools.
You know your product collects tons of data. Datavisualizationtools help turn your messy spreadsheets into clear, interactive insights. The best ones dont even need SQL or data science skills. Because product analytics should be easy and accessible for everyone, not just data experts.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
Every data-driven project calls for a review of your data architecture—and that includes embedded analytics. Before you add new dashboards and reports to your application, you need to evaluate your data architecture with analytics in mind.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns. How to calculate customer expansion revenue? What is a customer expansion strategy? These are available at the checkout at discounted prices.
90% of executives say they prefer visual storytelling over dense reports. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Customers dont care about data structures. How: Whats your unique approach? They care about impact.
How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. It shows youre thoughtful, analytical, and focused on results.
Speaker: Dave Mariani, Co-founder & Chief Technology Officer, AtScale; Bob Kelly, Director of Education and Enablement, AtScale
Check out this new instructor-led training workshop series to help advance your organization's data & analytics maturity. It includes on-demand video modules and a free assessment tool for prescriptive guidance on how to further improve your capabilities. Workshop video modules include: Breaking down data silos.
Doug offered practical solutions through three powerful frameworks that can transform how teams approach innovation and problem-solving. Proactive Problem Solving Doug was motivated to write Proactive Problem Solving by two pieces of data showing the impact of reactive problem solving: The average manager wastes 3.5
In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Do I push back?
Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. In this episode, he shares some insights from that workshop and his experience in product leadership.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
Dashboard design can mean the difference between users excitedly embracing your product or ignoring it altogether. Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand.
Heres how to take insights from customer feedback and turn them into results. Build a foundation that drives action Use reportingtools to translate feedback into trends. Turn survey responses, review data, and post-purchase feedback into clear dashboards your teams can actually use. Level it up!
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. This definition is a mouthful, so I like to visualize it. A core part of this is this visual. I can break this visual down into 11 habits.
In fact, the 2024 Buyer Experience Report by 6sense found that a whopping 85% of buyers establish purchase requirements before even contacting sales. Step 2: Collect internal assets Once you’ve decided on your use case, it’s time to dig into your internal assets to gather crucial customer data. moments along your customer journey.
Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges. We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core.
It’s what you do with the behavior data your app collects. And by behavior data, I dont mean installs (thats the easy part). I mean what happens after the download: how users navigate, what features they engage with, and where they drop off. How to track it? What separates a good app from a great one?
In 2006, British mathematician Clive Humby made the infamous statement: Data is the new oil. Like oil, raw data needs to be refined, processed and turned into something useful because its value lies in its potential. Unfortunately, most people have yet to understand what it truly means to use data. How to solve this issue?
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now This post will transform how you build products, come up with new ideas, and operate as a PM. Choosing your tooling Current AI development tools come in three types: Chatbots (e.g. Sign up here. ” Pretty cool.
Case Study: Improving Data-Driven Decision Making for CSR Leadership Civian is a data-driven platform designed to help businesses measure, optimize, and showcase the social and economic impact of their investments in communities. Feature Engagement Users most frequently gravitated toward the map to explore and compare data.
Download this guide for practical advice on using a semantic layer to improve data literacy and scale self-serviceanalytics. The guide includes a checklist, an assessment, industry-specific use cases, and a data & analytics maturity model and roadmap.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
In this article, we explore the art and science of onboarding automation , and how it can turn that initial spark of interest into a roaring flame of engagement. Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
Today we’ll learn how to overcome some of those challenges from a product leader with experience at Target, McDonalds, eBay, and Meta, and now as Founder and CEO of Taelor. Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights.
Below is a preview of key insights. How to Drive Stronger Product Adoption Optimize the first 3 minutes of onboarding Reduce friction, provide quick wins, and keep users engaged. Make switching easier Allow parallel use with existing tools and automate data migration from competitors.
Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups
That's why Laura Klein, product manager and UX designer, has a set of tips to help application teams improve their embedded dashboards and reports. You'll learn: How to develop products that boost your business's bottom line while dramatically improving customer experience.
Think about all the insights you could gather to improve the user experience. In this article, you will learn: What session replays are and how they work. How they’re different from heatmaps. How to analyze them. How do session recordings work? Every click, scroll, hover, or keystroke?
His insights are grounded in decades of hands-on leadership across engineering, business development, and product strategyand his take on innovation is both practical and bold. Joeri emphasizes that data and intuition are not oppositestheyre collaborators. Data + context = better decisions. Intuition isnt the enemy of analytics.
Featuring live examples, a hands-on walkthrough of real automations, and a breakdown of tangible business impact, the session provides a clear view of how companies are integrating feedback into their external systems to inform decisions and strengthen customer relationships. Without logging into another tool.
In this article, Ill tell you how to: Increase user acquisition with ASO and referral programs. How to attract new users to your app Most product teams obsess over activation. Here’s how to build that system: 1. Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
So you want to set your product apart with the latest analytics, but you’re not sure where to start. How do you know what your customers want? And how can you make sure that you’re solving their problems? You’ll leave with a better understanding of where to begin on creating actionable, insightfuldashboards.
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