How to become a product manager: Five questions for would-be Product Managers

Product Management Unpacked

If you’re thinking about how you might become a product manager, start by asking yourself these five questions first: For more information visit Product Management Questions how to become a product manager questions for product managersProduct managers are made not born.

Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I wasn’t supposed to end up here in my career. I never aspired to be a researcher. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Maybe you pounced on an opportunity to ace out a competitor or capture a large deal.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

How to manage time effectively

Lead on Purpose

A common response—when you ask somebody for their help or their input—is “I don’t have enough time.” This is an interesting response given that we all have the same amount of time – 24 hours in a day. When someone … Continue reading → Purpose entrepreneur productivity time management

How to ramp up your Customer Support team using Intercom

Inside Intercom

If you don’t have a process or tools in place to help scale your support team, you’ll be reinventing the wheel each time you onboard a teammate – redirecting precious time and resources away from the customers you should be helping.

How to find your WHY

Lead on Purpose

A key focus of this blog—from its beginning—has been purpose. Leading on purpose, working with purpose; doing things intentionally, doing things for the right reason. Though topics have led in various directions, the core focus has been purpose. A word … Continue reading → Market-driven Purpose Simon Sinek Stories why

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How to Use the Client Profile Report and Export


The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. You can click on a Client ID from the list to view the client’s data.

How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

Potholes in your Roadmap and How to Fill Them

Speaker: Hope Gurion, Product Coach and Advisor

To answer roadmap questions, you're probably familiar with frameworks like RICE and Cost of Delay. She'll take you through all the opportunities to improve your organization's relationship to its roadmap that you may have missed along the way.

How To Be More Creative: Simple Exercises For Your Team

UX Studio

When it comes to the design process, I follow all the steps in the book. Then, I wonder: how to be more creative in a UX setting, while still putting the user first? What lies behind a creative crisis and how to avoid it. This means that users prefer your site to work the same way as all the other sites they already know. Design for patterns to which users are accustomed.” How to be more creative while still putting user needs first.

How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

How to shift the competition

Lead on Purpose

Successful business leaders thrive on competition. They’re at their best when contending for the top customers in high-end markets. They may feel that if they’re not in the middle of a cut-throat battle with competitors, they must not be succeeding. … Continue reading → Innovation Knowledge Leadership Trust Blue Ocean business execution initiative market insight opportunities risk shift

Podcast: How to Think Like a Product Manager

Melissa Perri

I was very excited to be on Roadmunk's podcast talking about Product Institute and how we teach Product Managers to think. Good Product Managers know how to evaluate where they are, then choose the right tools and processes to act.

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term. How to establish reliable data sources.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? They can see the value, but they are afraid they will return to work and get shot down.

How to Disassemble Robots

Lead on Purpose

Guest post by Amy Blankson Have you ever seen The Matrix, Terminator, Minority Report or Ex Machina? All of these movies have one thing in common: they focus on the concept of transhumanism—the idea that technological innovation can help us … Continue reading → Innovation Techology Communication employee morale information

How To Say “No” To A Feature Request

The Secret PM Handbook

Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it? My goal is to be able to tell them that we won’t implement that feature, and have them thank me for that answer.

How to Apply Machine Learning to Business Problems: Part 1

bpma ProductHub

It’s easy to see the massive rise in popularity for venture investment, conferences, and business-related queries for “machine learning” since 2012 – but most technology executives often… Product Strategy

How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size?

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. You Need To Do More Customer Visits, Right? We’ll get to all that.

How to Educate Stakeholders

Melissa Perri

There is one question I always get during every Product Management workshop: How do I convince/teach/educate stakeholders to work this way? They can see the value, but they are afraid they will return to work and get shot down. They are there to do a job.

How to Land Your First PM Job


I’m hesitant to write this article because part of me feels like candidates. The post How to Land Your First PM Job appeared first on ProductCraft by Pendo.

How to prepare your Think-Out-Loud Study in UserZoom


Helpful tips to start collecting think out loud feedback from participants. So you’ve decided that you’re going to collect think out loud feedback from your participants on your next UserZoom study. Click To Tweet. First things first, you’re going to need to create a study.

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Build Actionable Dashboards to Drive Your Business

Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT

Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. Join Jim O'Leary and Brian Elmi of NTENT as they share exactly what they've done to build successful dashboards.

How to improve employee performance

Lead on Purpose

How to improve employee performance Leaders often wrestle with how to best motivate their employees to rise above their current performance and execute at a higher level. One of the keys to helping employees in this regard is to have … Continue reading → Knowledge Learning collaboration employee performance performance productivity


How To Determine Market Definition and Sizing

bpma ProductHub

Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? To calculate expected revenues, you need to know how many buyers you’re likely to get and how much you’re able to charge them.

How to effectively transition into a new role

Lead on Purpose

For most organizations, individuals starting a new job have 90 days to prove themselves. Your goal is to get as rapidly as possible to the break-even point. What happens during this critical time can make or break your career. This … Continue reading → Team Building balance preparation strategy success transition

The Skills It Takes To Become a Product Manager

Product Management Unpacked

To become a great Product Manager, takes a lot of skills — business acumen, technical smarts and emotional intelligence. Product Management Skills how to become a product manager what skills do you need to become a product manager

How To Launch A Feature To Maximize Growth

Speaker: Brian Balfour, CEO, Reforge

How to Spot the Gaps You Inherited


How to Deal with “Sinatra” Stakeholders

Folding Burritos

No matter how much we’d like for our Product Management role to be solely focused around building great products and making customers happy, the reality is that we need to work inside organizations. A very common kind is what we may refer to as the ”Sinatra” stakeholder.

[VIDEO] How to Use In-App Messaging to Promote Events


In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut program to enable users to book at time to meet with you at an upcoming trade show. You’ll learn how to: Set up the basic details of the campaign. Choose an image to increase engagement.

How to make product improvements

Inside Intercom

Similarly you can make undeniable improvements to parts of your product and get no response or appreciation for it. It all comes to down to type of improvements you’re making. The two most popular ways to improve a product are to add new features or improve existing ones.

Interpreting your Qualitative & Quantitative Data through Storyboarding

Speaker: Tristan Kromer, Lean Coach, Kromatic

Storyboarding is a simple way to integrate Qualitative and Quantitative perspectives into a complete picture of how the user experience impacts the business model. How to instrument qualitative metrics and when not to.

How To Talk To Your Executives About Agile

The Secret PM Handbook

People have asked me “How can I get my execs to support an agile transformation? This is never going to be an easy conversation, but I recommend reframing it from the outset. How can I motivate my teams and help them improve? How do you help them get better?

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How to Give a Great Product Talk

Mind the Product

Have you ever watched a speaker and said to yourself, “I could do that!”? Are you interested in building your network to accelerate recruiting or to discover new opportunities? If your answer is “yes” to any of these questions, then I hope you enjoy this post.

How to Work with Developers

Under10 Playbook

A2A: How does a product manager work with product development? Prior to iteration or sprint planning, kick off a release with a team briefing that includes personas, problems, competitive products as well as KPIs and revenue targets. Which will likely lead to more stories.

How to Find Competitors’ Prices

Pragmatic Marketing

Your buyer’s “willingness to pay” is equal to the competitor’s price plus positive differentiation value minus negative differentiation value. Simple formula, but not so simple to implement. There is no magic bullet, but here are several ideas to think about.

Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

How do you use that data to create a product roadmap that is aligned with your organization’s business objectives? In this session, you will learn: How to analyze information from multiple sources to determine what should be included on a product roadmap.