How to become a product manager: Five questions for would-be Product Managers

Product Management Unpacked

If you’re thinking about how you might become a product manager, start by asking yourself these five questions first: For more information visit Product Management Questions how to become a product manager questions for product managersProduct managers are made not born.

[Focus Guide] How To Make The Most Out Of Your Time And Your Life

Nir Eyal

The post [Focus Guide] How To Make The Most Out Of Your Time And Your Life appeared first on Nir and Far. Focus


Executive Director’s Perspective on how to become a product manager

Product Management Unpacked

I wasn’t supposed to end up here in my career. I never aspired to be a researcher. I was an outsider; I like to think I still am. I have led or been a major contributor to two of the most successful software companies in the world.

A Rearview Mirror for Your Product Roadmap

bpma ProductHub

How the past can provide context for your future plans. For our recent book, Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty (O’Reilly), my co-authors C. Maybe you pounced on an opportunity to ace out a competitor or capture a large deal.

Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Talking to customers, working with key stakeholders in the business and convincing development that a feature is necessary can be a daunting task. Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making.

How to create product vision

Lead on Purpose

One of the key elements of a successful product management organization is creating the vision for your products—the ‘why’ that drives their purchase and the factors that make them successful in their markets. When you nail the product vision, you’re … Continue reading → Leadership Product Management execution product vision research strategic leadership

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How to manage time effectively

Lead on Purpose

A common response—when you ask somebody for their help or their input—is “I don’t have enough time.” This is an interesting response given that we all have the same amount of time – 24 hours in a day. When someone … Continue reading → Purpose entrepreneur productivity time management

Your Passion is Your Greatest Asset, Learn How to Harness It

Lead on Purpose

Your passion is your greatest asset, learn how to share it Continue reading → Knowledge Purpose ambitions courage creativity entrepreneur experience grit passion


How to find your WHY

Lead on Purpose

A key focus of this blog—from its beginning—has been purpose. Leading on purpose, working with purpose; doing things intentionally, doing things for the right reason. Though topics have led in various directions, the core focus has been purpose. A word … Continue reading → Market-driven Purpose Simon Sinek Stories why

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How to ramp up your Customer Support team using Intercom

Inside Intercom

If you don’t have a process or tools in place to help scale your support team, you’ll be reinventing the wheel each time you onboard a teammate – redirecting precious time and resources away from the customers you should be helping.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

The best way to begin innovating your products is by innovating your internal process. Join this webinar to learn how to: Turn a stagnant culture into an attention culture with highly collaborative team dynamics. Innovation is both a process and an outcome.

How to Use the Client Profile Report and Export


The Revulytics Usage Intelligence platform allows you to extract a data set of Client IDs along with the profile data, usage data, and ReachOut in-app message deliveries for each. You can click on a Client ID from the list to view the client’s data.

How to lead with commitment

Lead on Purpose

He’s smart with a solid educational background, and he has the charisma to do great things. I recently became aware of a CEO who believes he’s a great leader. However, most of the people in his organization don’t see him … Continue reading → Leadership commitment decision focus

How to shift the competition

Lead on Purpose

Successful business leaders thrive on competition. They’re at their best when contending for the top customers in high-end markets. They may feel that if they’re not in the middle of a cut-throat battle with competitors, they must not be succeeding. … Continue reading → Innovation Knowledge Leadership Trust Blue Ocean business execution initiative market insight opportunities risk shift

How to Disassemble Robots

Lead on Purpose

Guest post by Amy Blankson Have you ever seen The Matrix, Terminator, Minority Report or Ex Machina? All of these movies have one thing in common: they focus on the concept of transhumanism—the idea that technological innovation can help us … Continue reading → Innovation Techology Communication employee morale information

Plan for Product Launch Success with Data and Analytics

Speaker: Piyanka Jain, President and CEO, Aryng

How to Trigger Product Usage that Sticks

Nir Eyal

Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put […]. The post How to Trigger Product Usage that Sticks appeared first on Nir and Far. Nir’s Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at

How To Say “No” To A Feature Request

The Secret PM Handbook

Can you talk to me about a time when you had to say no to a customer? Why did you have to say no? How did you handle it? My goal is to be able to tell them that we won’t implement that feature, and have them thank me for that answer.

How to Innovate – Ryan Jacoby on The Product Experience

Mind the Product

Ryan Jacoby is an expert on innovation, but not, perhaps, on optimising book titles for SEO – his book, Making Progress , is a guide on how to ensure that your team is open to and successful at innovation. Listen if you’d like to learn more about. Talk to us.

How to Apply Machine Learning to Business Problems: Part 1

bpma ProductHub

It’s easy to see the massive rise in popularity for venture investment, conferences, and business-related queries for “machine learning” since 2012 – but most technology executives often… Product Strategy

Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

How to Use Psychology to Make Persuasive Video

Nir Eyal

Compared to other media types on the web, […]. The post How to Use Psychology to Make Persuasive Video appeared first on Nir and Far.

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How to improve employee performance

Lead on Purpose

How to improve employee performance Leaders often wrestle with how to best motivate their employees to rise above their current performance and execute at a higher level. One of the keys to helping employees in this regard is to have … Continue reading → Knowledge Learning collaboration employee performance performance productivity


How to prepare your Think-Out-Loud Study in UserZoom


Helpful tips to start collecting think out loud feedback from participants. So you’ve decided that you’re going to collect think out loud feedback from your participants on your next UserZoom study. Click To Tweet. First things first, you’re going to need to create a study.

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How To Determine Market Definition and Sizing

bpma ProductHub

Your shiny new product is almost ready and the Chiefs want to know: How many people will buy it? To calculate expected revenues, you need to know how many buyers you’re likely to get and how much you’re able to charge them.

Potholes in your Roadmap and How to Fill Them

Speaker: Hope Gurion, Product Coach and Advisor

To answer roadmap questions, you're probably familiar with frameworks like RICE and Cost of Delay. She'll take you through all the opportunities to improve your organization's relationship to its roadmap that you may have missed along the way.

How to Give a Great Product Talk

Mind the Product

Have you ever watched a speaker and said to yourself, “I could do that!”? Are you interested in building your network to accelerate recruiting or to discover new opportunities? If your answer is “yes” to any of these questions, then I hope you enjoy this post.

How to Use Personality Science to Drive Online Conversions

Nir Eyal

The post How to Use Personality Science to Drive Online Conversions appeared first on Nir and Far. Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab.

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How to Win Your Competition’s Customers

Nir Eyal

About a year ago, I wrote an essay about how to win your competition’s customers habits. Today, I’d like to share a quick video of the ideas in that article.

How To Organize Marketing In Messengers

The Product Coalition

According to Google, 65 percent of clients prefer messaging to companies and not ringing them up, another good reason for using the channel. Messenger marketing performance compared to emailing (based on 2019 survey findings). Customers are more inclined to answer messages.

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

How to Achieve Your Goals By Creating an Enemy

Nir Eyal

They don’t want you to win,” he warns. The post How to Achieve Your Goals By Creating an Enemy appeared first on Nir and Far. DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.”


How to Deal with “Sinatra” Stakeholders

Folding Burritos

No matter how much we’d like for our Product Management role to be solely focused around building great products and making customers happy, the reality is that we need to work inside organizations. A very common kind is what we may refer to as the ”Sinatra” stakeholder.

How to take a new offering to market

Lead on Purpose

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable! Creating new products and … Continue reading → Learning Market-driven Product Management service market strategy product research positioning pricing offering marketing plan

The Skills It Takes To Become a Product Manager

Product Management Unpacked

To become a great Product Manager, takes a lot of skills — business acumen, technical smarts and emotional intelligence. Product Management Skills how to become a product manager what skills do you need to become a product manager

Using a Non-Revenue North Star Metric

Speaker: Ashley Carroll, Partner, Social Capital

What other metrics are applicable as your north-star, and how do you establish reliable data sources? By taking an experimental approach to your KPIs, you’ll establish more useful analytics that reduce churn in the long term. How to establish reliable data sources.

Indecision in Product: How to Avoid Becoming a Bottleneck

Mind the Product

During his set, he joked about the effort required to buy a new toothbrush. Not just any toothbrush would do, he had to have the best. As he reflected, he questioned his indecisiveness and his desire to have the best when any toothbrush would have done the job. A Case Study in What not to do. But I was forced to learn the space out of necessity. My first manager, Eric, was a walking case study in how you shouldn’t handle product decisions.

How to effectively transition into a new role

Lead on Purpose

For most organizations, individuals starting a new job have 90 days to prove themselves. Your goal is to get as rapidly as possible to the break-even point. What happens during this critical time can make or break your career. This … Continue reading → Team Building balance preparation strategy success transition

Step 0: Don’t Freak Out – How To Get Started In Market Discovery

The Secret PM Handbook

It’s easy to say “Get out of the building.” We know we need to do more market discovery – talking to more customers (and non-customers, and lost prospects, etc.) to find their problems. You Need To Do More Customer Visits, Right? We’ll get to all that.

[VIDEO] How to Use In-App Messaging to Promote Events


In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut program to enable users to book at time to meet with you at an upcoming trade show. You’ll learn how to: Set up the basic details of the campaign. Choose an image to increase engagement.

How To Build Data-Informed Products

Speaker: Tim Herbig, Director, iridion

As a product manager, you probably know specific ways to gather data to inform your product decisions, like the ever-popular A/B test. What about the times when it doesn't make sense to A/B test, because you have too small a sample size?