Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. We have frequently detailed the value of selling our ideas and decisions with data on this blog. Leveraging Personality Types to Drive Effective Leadership.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

The Product Coalition

MAY 10, 2019

In analytics lingo, one way to assess these critical journeys is through user flows. User flows are for the visual learner. Via distinct arrows, where thickness indicates number of navigations, user flows show you the inbound and outbound journeys for every screen and popup within your app. Let’s rewind for a second though.

Analytic Tools 73

Analytic Tools Customer Experience Customer Feedback Data Visualization 73

Gainsight

FEBRUARY 2, 2024

These are just the tools, however. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. To be truly engaged and satisfied, she must be able to run a successful email campaign.

Education 52

Education User Testing Customer Experience Research Software 52

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. A: Yes, the culture for implementing such tools for a fee had not been formerly established at the time.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

JULY 11, 2019

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Move away from this concept and toward the idea of a flywheel instead: feeding energy back into the system instead of success rates diminishing over time. Kaitlin: You’re the General Manager HubSpot’s Service Hub.

Customer Experience 188

Customer Experience User Testing Research Software Customer Feedback 188

PMLesson's Ace the PM Interview

NOVEMBER 4, 2019

Being a PM and interviewing for a PM position are two different things. In the real world, you have time for ideation, resources to validate your assumptions (via data, tools or other resources) and usually a lot more background information and knowledge to work with. Would you agree with this? Why or why not?

Automotive 68

Automotive Product Management Product Manager Technical Review 68

Business of Software Conference

MAY 21, 2020

So, whether that’s drug delivery in Ethiopia, cash transfers in Kenya, or maternal services in Bangladesh, we want them to be able to say that the amount of money that was spent resulted in exactly how many individuals were treated. Our precision data helps our partners maximise the impact of the resources that they are committing.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. You know, I think we're going out and we're looking to see what's happening in our space.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. You know, I think we're going out and we're looking to see what's happening in our space.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Whether your sales team is five or 500 people, a well formulated sales strategy is crucial to being able to close deals quickly and predictably. 8 steps to develop a winning sales strategy.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Userpilot

MARCH 29, 2024

Tableau builds trust with potential customers on software review platforms. For instance, you can induce customers to share their positive experiences with your product on social media. The value they deliver positions them as industry thought leaders while giving new users a chance to learn about their products.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Gainsight

DECEMBER 23, 2019

She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. How do you think about budgets? CS: Makes sense.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. For those who know me, I tend to be pretty analytical, even if it’s qualitative.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Often, they never revisit that positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Brian Balfour

JUNE 20, 2017

We couldn't really make decisions based on quantitative data because any drop-offs didn't necessarily reflect the qualified people. We needed each variant to be as much data as possible. Ultimately, their two most basic criteria evaluate an inbound Creator's breadth of reach and depth of relationship with their audience.

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Intercom, Inc.

AUGUST 28, 2019

Customer feedback is of obvious benefit to product managers, customer service employees, analysts, marketers, and pretty much anybody in your organization. Customer feedback is input relayed from your customers about their experience and satisfaction levels regarding your product or service. Why is customer feedback so important?

Customer Feedback 218

Customer Feedback User Testing Feedback Software Customer Experience 218

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. And we do this at internet scale with modern next-gen tools that grow with you. Our platform is a unified system.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

SEPTEMBER 20, 2018

It wasn’t its own specific position. I actually had a marketing role where I helped build out lead scoring and lead nurturing processes before there were many automation tools for these jobs. I would run around trying to get forecasts from everybody, even though it wasn’t my primary position. One revenue plan.

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99