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What is Marketing Research? Examples and Best Practices

Userpilot

It encompasses the gathering, analysis, and interpretation of data, which aids in identifying consumer demands, anticipating market trends, and staying ahead of the competition. It helps businesses gain broad insights when specific information is unknown. Gone are the days when just intuition or subjective judgment was enough.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. According to the International Data Corporation (IDC) , 65% of global GDP will be digitalized by 2022, and investment in digital transformation (DX) continues to grow.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. So before you begin searching for specific tools, define your goals upfront.

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How I treat creative copy like a product—using data

Mixpanel

It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. And just like a product process, you need data to create something great. From customer research to monitoring and iteration, good copywriting is rooted in data. It’s a product unto itself.

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What is customer service?

Intercom, Inc.

Customer service is the ongoing support provided to a customer throughout the entire customer journey. . You could argue that what constitutes a good customer service experience can vary by customer and industry, but there’s no denying that people’s expectations are higher than ever. . What is a customer service process?

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Our biggest releases of 2022: A next-generation Inbox, our most powerful Messenger yet, and the introduction of tickets

Intercom, Inc.

Through it all, we’ve focused on building delightful features for our customers – and today, we’re focusing on something a little more positive with our roundup of the biggest and best of what we’ve built for you this year. We don’t have to pay for two systems anymore, and our support teams don’t waste time switching between two tools. ”.

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In-context or out of touch: The future of online customer service

Intercom, Inc.

Supporting your customers in the context of what they are doing, in their moment of need, is the fresh approach that businesses require for modernized customer service. A messenger can automatically gather rich, in-the-moment, first-party data for you via chatbots , surveys , third-party integrations , and other cutting-edge technology.