The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. A holistic CJ approach focuses on a unified experience, providing additional insights into customer behavior at every step.

Customer Experience 125

Customer Experience Customer Feedback User Testing User Friction 125

Intercom, Inc.

JANUARY 28, 2020

In fact, with Intercom acting as the central solution for customer communications, GetAccept has been able to grow revenue by 450% in the last year alone, serving more than 25,000 users in over 2,000 different enterprise companies worldwide. In SaaS you want all relevant and historical data to be automatically aggregated in one source.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Susan is an experienced Product Leader with a track record of working in start-ups, SMEs, and enterprise companies.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

SEPTEMBER 5, 2022

Hubspot’s Academy customer service training. However, you must complement those skills with the right tools. More than just a training program, the Customer Success Workshop is a full-service meant to help you revamp your current customer success processes to fit your business goals. How to leverage customer data.

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. We spoke to Sharon Schwarzkopf, Head of Product at ReadyTech , to get more insight into how a product team working within workforce functions.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

ProductPlan

MARCH 17, 2020

upsell new services). Product Vision : Influencing the company’s mission statement may be beyond the scope of the PM (particularly for a large enterprise vs. a small business that only has one product), but PMs can own a product vision and align the product team to it. Common inbound effort activities include: Setting the vision.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Intercom, Inc.

NOVEMBER 20, 2018

It is important to use these initial interactions as a means to gain insights that can be fed back to product development to improve your solution and to ensure that your product helps deal with a pain that your target market has. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JULY 1, 2019

Your mind runs through your dashboard. The more value you capture the more money, data and other resources you have to invest in delivering yet more value to the market. July 17 : In this workshop I will walk you through the principles and tools of lean product management?—?creating You have 30 seconds to answer. Barcelona?—?July

KPI 91

KPI Data Visualization Workshop Analytic Tools 91

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. This blog post will give you insights into: What a SaaS marketing plan is. SaaS pricing strategy unlike regular products/services is subscription-based. So how do you get started?

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. The team at Slack uses that understanding to not just sell software, but to sell a positive user experience that leads to more products and streamlined communication amongst team members. Self-service trials.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. Our website design company also offers other digital services that can come in handy at every stage of the product lifecycle. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. Our website design company also offers other digital services that can come in handy at every stage of the product lifecycle. Architects can help in every phase of the product lifecycle.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Userpilot

MAY 1, 2024

TL;DR A customer engagement platform is a collection of multiple tools that monitor, analyze, and interpret customer behaviors to increase and optimize engagement, leading to more conversions, larger sales, improved CSATs, and stronger customer loyalty. Pendo is the best customer engagement tool for mobile apps.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Indicative

MAY 25, 2018

Deciding by Data. Becoming a data-driven company is about two things; technology and culture. That was the message of Indicative CEO Jeremy Levy’s session on “Deciding by Data,” which is also the theme of podcast he hosts. Levy first touched on the commoditization of data that’s made data access easier for every business.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. Each method requires different tools to achieve the desired outcome. To be successful, you need to equip your support staff with the right customer support tools to deliver superior customer service.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Whether your sales team is five or 500 people, a well formulated sales strategy is crucial to being able to close deals quickly and predictably. Be deliberate when moving upmarket.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. A genius inbound marketing strategy. Moving upmarket: Court enterprise customers. In their case, Paddle are using data to determine which geographies they’ll target next. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Userpilot

APRIL 22, 2024

Examples of product-led growth companies that can help you achieve PLG success include: Hubspot offers a free grader tool to attract potential customers. The grader tool provides quick value by evaluating the website based on its performance, SEO , mobile traffic, and security. Users have immediate access to Hubspot’s grader tool.

Feedback Software 104

Feedback Software Product Research Customer Experience Strategy 104

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. The result is greater penetration into the enterprise, higher product appreciation, and more revenue from a given customer. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

FEBRUARY 2, 2024

These are just the tools, however. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. To be truly engaged and satisfied, she must be able to run a successful email campaign.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JULY 24, 2023

Creating an effective SaaS marketing campaign will come down to identifying your audience, positioning your product, finding the right channels, using relevant KPIs, and adhering to best practices. Offering self-service support. To get the most accurate picture, you should combine both quantitative and qualitative data.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

JANUARY 28, 2019

A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. And it can be really hard to monitor anything other than just the raw data. Of course it doesn’t work. The context is lost in it.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

MAY 10, 2018

Here are five quick takeaways: Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. Switching to a different service is something that takes a lot of effort.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Gainsight

DECEMBER 23, 2019

She was most recently customer success head at BetterWorks where she led services, customer support management, ops, and training team. Prior to that, Adam held executive roles at Yesmail for over nine years, heading customer experience, product dev, and technology services teams. Are you selling more to enterprises?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Andrew Chen

MAY 14, 2018

Collaborative tools like Dropbox and Slack benefit from built-in virality , where teams adopt them together – and they represent a tidal wave of software products that truly understand the relationships between people. Switching to a different service is something that takes a lot of effort. Hope you enjoy! -A].

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

NOVEMBER 19, 2019

All of their data would run through our technology because at the other end of that there are brands and businesses that really wanted to understand what was happening on social media; what was happening around their brand, their industry, their market. We also drove a huge amount of inbound. And we did have companies come to us.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8