Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? What Is Product Marketing?

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Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. The specific structure of a product team will vary depending on size, industry, stage, and more.

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Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Online surveys are great for collecting customer insights at scale. Book the demo to see how it can help you with market validation.

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Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry.

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Userpilot

JULY 18, 2023

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

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Userpilot

SEPTEMBER 14, 2023

To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research.

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Userpilot

JANUARY 16, 2024

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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The Product Coalition

DECEMBER 11, 2023

AI tools for content creation, powered by advanced machine learning algorithms, analyze extensive datasets to discern patterns and trends. This analytical capability not only enhances the precision of content creators but also streamlines workflows. This strategic advantage enables them to maintain a competitive edge in the market.

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Userpilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Common examples include market demand, customer willingness to pay , or scalability. Finally, use all the data to score the ideas on each of the criteria.

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Userpilot

APRIL 29, 2024

A segmentation survey is used to gather the data necessary to segment customers. A market segmentation survey is a market research tool. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies. For example, age or product usage patterns.

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Userpilot

MAY 30, 2022

Let’s jump in to see what needs-based segmentation is all about and how you can collect data for that to increase the growth of your business. Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Better tailored message for customer segments.

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ProductPlan

APRIL 25, 2024

The product management function in higher education is in a unique spot in its industry. At first glance, higher education may not seem like an industry that needs a product team filled with product managers. Consider it more deeply: educational institutions provide many products and services.

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Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Data analysis is vital for informed decision-making. PMs need to know how to use product analytics tools to gain actionable insights. Product manager skills: market research.

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Userpilot

JANUARY 9, 2024

It’s an easy way to gain a simple version of the truth, cut through data, highlight problematic spots, and identify areas that could be made more user-friendly. If you want to learn more about this tool for understanding feature usability and explaining any behavioral changes, let’s get into it! Subjectivity.

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Userpilot

OCTOBER 31, 2022

In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth. Three types of customer needs exist—product, customer service, and emotional customer needs.

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Melissa Perri

JANUARY 4, 2020

They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." 2019: "Do we have data to prove that is the right way to go?" Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years?

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UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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Antwak Blog

MARCH 26, 2021

Market research is the process of gathering information about your business’s buyer personas, target audience and customers. This is done know how practicable and successful your business, products or services would be among these people. The market research also provides a deep understanding of wide variations of things.

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Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? Product marketing sits between product development and the market. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. What is product marketing?

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The Product Coalition

FEBRUARY 1, 2018

It’s interesting how the simple act of searching the internet can yield so much data, but yet so little knowledge! Bringing high-quality content to the world is one of our core values at Knowledge Officer ; this is why I decided to save your time and energy, and bring you everything you need to know about market research, all in one place!

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. It involves market research, goal setting, and the development of your go-to-market strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

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UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. More importantly, we’ll provide you with the insights to navigate these treacherous waters successfully. Yet, it’s a double-edged sword.

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Userpilot

SEPTEMBER 15, 2023

Preference testing uses both quantitative and qualitative data to evaluate how users perceive different designs. To recruit participants that are representative of the target audience, use dedicated services or tools. Always include follow-up questions to gather qualitative insights. What is a preference test?

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Mind the Product

FEBRUARY 10, 2017

As the product manager survey results that we published on Mind the Product suggested, listening to the market doesn’t happen enough among enterprise software designers. This is probably the most common means of gathering market feedback by product managers, and with good reason. That’s only a tiny sliver of your addressable market.

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PMLesson's Ace the PM Interview

APRIL 26, 2022

Interested in getting help acing your data science or machine learning interview? Check out our complete Data Science Interview Prep Course.    Curious about following a data science career path? And as companies collect even more information, working with and understanding data is becoming a bigger priority.

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Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. Alchemer Workflow helps brands visualize and build continually closing feedback loops.

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Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

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DISQO

OCTOBER 15, 2019

Technology has made it possible for endless data about our health to be captured at every (literal) step. But while wearables data can signal something’s not quite right, it presents a conundrum for your healthcare provider: A physician deals with regulated medical devices, and most people wearing this tech are not qualified to self-diagnose.

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DISQO

OCTOBER 15, 2019

Technology has made it possible for endless data about our health to be captured at every (literal) step. But while wearables data can signal something’s not quite right, it presents a conundrum for your healthcare provider: A physician deals with regulated medical devices, and most people wearing this tech are not qualified to self-diagnose.

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DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. No one wants to be the next Blockbuster.

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Userpilot

JUNE 20, 2023

We look at the process of idea validation and a range of tools and techniques you can leverage to aid the process. TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. This is the key focus of our guide. Let’s get straight into it!

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Centercode

JANUARY 8, 2021

It relies on target-market users to identify both the best and worst parts of your product before release. It’s different from market research: the feedback is about refining a mostly developed product, not starting from scratch. Protecting Data and Ensuring Privacy. High Stakes, High Consequences.

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Userpilot

OCTOBER 29, 2023

The metric is also used to predict customer churn. One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. You can do it by fixing bugs and adding new features.

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