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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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What is a Segmentation Survey? Questions, Examples & Use Cases

Userpilot

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

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How AI is Lowering the Barrier to Entry for BI and Analytics

Birst BI

According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%? On Jan 29, Birst will introduce Smart Analytics powered by Coleman AI.

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ChatGPT for Product Managers: 13 Best Prompts

Userpilot

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. A potent tool, ChatGPT has proven to be a strategic addition to the product management toolkit, churning out ideas in even the most unlikely scenarios.

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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. There are challenges unique to financial services that become magnified when dealing with mobile devices. Effective onboarding is also necessary to set your users up to use your app successfully.

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UX KPIs In SaaS: 10 Key UX KPIs That Product Managers Should Keep an Eye On

Userpilot

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. User experience (UX) involves all aspects of user interactions with your product.

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How 2 hyper-growth companies are using Mixpanel to power and improve their data operations

Mixpanel

In many cases, businesses that place data and insight at their core are the ones that are thriving. Forrester reports that insight-driven businesses are growing at an average of 30% each year and are predicted to take $1.8 Using product analytics to power smart, lean growth at Immobiliare.