The Product Coalition

MARCH 15, 2023

If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. There are challenges unique to financial services that become magnified when dealing with mobile devices. Effective onboarding is also necessary to set your users up to use your app successfully.

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Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. By using these KPIs, you can calculate how quickly you lose customers, their lifetime value, and their overall health scores.

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Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona?

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The Product Coalition

JULY 8, 2020

Looking to build better user experiences? It’s time to stop passively observing your analytics and start engaging your users. Here is why user engagement is the new key to build innovative experiences. It all starts with user feedback. And it doesn’t involve tracking every action your users do.

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Mixpanel

OCTOBER 17, 2022

In many cases, businesses that place data and insight at their core are the ones that are thriving. Forrester reports that insight-driven businesses are growing at an average of 30% each year and are predicted to take $1.8 Using product analytics to power smart, lean growth at Immobiliare.

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Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 52

Amplitude

JANUARY 26, 2021

Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. curbside, drive-thru, takeout) and whether or not users redeem their rewards.

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Data Visualization Analytic Tools Research Software Customer Experience 59

Userpilot

DECEMBER 5, 2023

Customer satisfaction analytics are key to understanding what makes your customers happy and building a product that retains users. But how can you leverage this user sentiment data to lead product development and grow your business? There’s no single KPI to measure customer satisfaction.

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Data Visualization Customer Satisfaction Analytic Tools User Testing 97

Gainsight

DECEMBER 14, 2020

Our Chief Customer Officer, Ashvin Vaidyanathan , talks to customer success trailblazer Garin Landry in this conversation. Garin is the Insight Strategy Manager for Customer Operations and Strategy at Planview , a global leader in work and resource management (WRM). Ashvin: Hello, Garin!

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Data Visualization Customer Feedback User Friction Customer Experience 52

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Why redesign?

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Userpilot

FEBRUARY 21, 2022

What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? During the pre-launch stage you need to conduct market research, define your UPS (Unique Selling Proposition), identify your target audience, and define user persona. The post-launch phase is all about user onboarding.

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Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? Can you create opportunities from sales conversations, support tickets, feature requests, or behavioral analytics? What if you are being asked to deliver more than one outcome?

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The Product Coalition

JANUARY 24, 2021

Through Mural , we get to see a lot of product specs added by users from various companies. Business context Many product specs will need to explain the business and/or user behavioral case for building the feature being spec’d. for the user, for your business, and/or both. So what goes into a product spec?

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Userpilot

FEBRUARY 5, 2023

Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. Then you can use its valuable insights to make data-driven decisions for your SaaS business.

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Mixpanel

JUNE 10, 2020

No matter the industry, product experimentation should always be done with your customers top of mind. But in the consumer finance space, sensitivity towards personal financial data makes considerations around product experimentation all the more delicate. Make friends with frameworks.

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Bain Public

JANUARY 11, 2022

As a product manager, it’s normal to get all kinds of new feature requests from stakeholders (these requests are usually related to pain points). Do you validate the pain point and place it in a parking lot for triage? The analysis captures the market, its sentiment, the industry as well as user data.

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Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

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Userpilot

JANUARY 31, 2023

If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. What is customer activation?

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

JANUARY 23, 2023

Wondering what customer success OKRs are and how they can help your customer success team flourish? With OKRs, you can develop clear strategies to promote product growth and effectively communicate them to your customer success teams. – Use different types of surveys to collect customer feedback.

Feedback Software 97

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 97

Roadmunk

OCTOBER 12, 2017

Inga manages the team responsible for Squarespace’s analytics platform—which their clients rely on to get data-driven insights about their websites and e-commerce stores. You give a machine learning algorithm lots and lots of data and that algorithm learns the concepts around this data. Inga: Yes.

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Sachin Rekhi

AUGUST 6, 2015

The customer development and lean startup methodologies evangelized by Steve Blank and Eric Ries brought us a better approach that favored experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Target Audience. Problem You're Solving.

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Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? Getting this qualitative data can be tricky. A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. Why Is a Customer Satisfaction Survey Important?

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Userpilot

NOVEMBER 24, 2022

Dave Chaffey, co-founder and content director of Smart Insights. The four stages of the RACE framework implement marketing strategies to Reach new customers, encourage them to Act or interact with your website or social media pages, drive Conversion , and boost long-term Engagement. What is a RACE marketing model? Reach stage.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

DECEMBER 7, 2022

KPIs are important for SaaS companies as they help you monitor different aspects of your product, help visualize performance, and identify problems fast. The three main types of KPIs are quantitative, qualitative, and leading KPIs. Using exit surveys to understand why customers leave and offer alternatives to avoid churn.

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ProductPlan

FEBRUARY 8, 2022

Product management owns the product roadmap, and their most important stakeholder is the product’s users/customers. Customer obsession is table stakes, but a top-notch product manager must also be adept at using data to understand how to shape the future of the product. Currently, they do more today than ever before.

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Data Visualization Feedback Software Reporting Tools Research Software 99

Alchemer Mobile

AUGUST 27, 2020

Customer behaviors and preferences are shifting daily – as are their emotions. Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. Go beyond NPS as a core KPI.

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Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. While most marketers are familiar and well-equipped with code-free tools that allow them to run such experiments, product managers often think they would need to involve development resources each and every time they want to test something. It’s that simple.

Onboarding KPIs 101

Onboarding KPIs Customer Experience User Testing Data Visualization 101

Userpilot

NOVEMBER 15, 2021

Do you use data-driven product-led experiments in your company or you’re more into using trial and error to see the outcome of your efforts? With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market.

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Userpilot

NOVEMBER 11, 2020

So, if you occasionally get the User Journey mixed up with the User Experience … Or if you confuse Flywheels and Flows from time to time… Or even if you can’t tell your JTBDs from your TTFV and your AARRR … Then welcome to the Userpilot Product Adoption Dictionary! New User Onboarding Terminology. Activation.

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Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. You need to sell them to your users. As a rule, users don’t like change.

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Userpilot

JUNE 25, 2021

There is so much involved in creating a great strategy, from target audiences to KPIs to customer journeys, but Userpilot is here to help. Product marketing strategy step #3: Set objectives and KPIs. Product marketing strategy step #4: Map the customer journey. What is a product marketing strategy?

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Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Intercom, Inc.

FEBRUARY 10, 2022

Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.

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Userzoom

NOVEMBER 18, 2019

These include: ‘Integrating user research into product development’ is the number one challenge faced by 64% of our respondents, last year it was ‘securing resources and budget’. The results, as featured in our 2019 State of UX in the Enterprise survey , are a revealing array of common challenges and trends.

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Mixpanel

JUNE 12, 2023

This experience reminded me a lot of my work as an analytics leader at AT&T. Hear me out: In my role, I’m tasked with working stride-for-stride with the product teams across our large company to arm them with the data insights needed to improve their products. What does data democratization look like?

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Experience 52

Mixpanel

JUNE 12, 2023

This experience reminded me a lot of my work as an analytics leader at AT&T. Hear me out: In my role, I’m tasked with working stride-for-stride with the product teams across our large company to arm them with the data insights needed to improve their products. What does data democratization look like?

Data Visualization 52

Data Visualization Analytic Tools Reporting Tools Customer Experience 52

Mixpanel

JUNE 12, 2023

This experience reminded me a lot of my work as an analytics leader at AT&T. Hear me out: In my role, I’m tasked with working stride-for-stride with the product teams across our large company to arm them with the data insights needed to improve their products. What does data democratization look like?

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Customer Experience 40