PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. 94, How to Lead in Product Management , pp. Solution : Focus on the why : Ask why people would want to use the product.

Vision 303

Vision User Testing Research Software Product Research 303

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses. Defining product vision.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Average salary: $151,254/yr.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

The Product HQ

APRIL 20, 2024

Looking to become a SaaS product manager? The need for SaaS product managers is skyrocketing with each passing year. More and more businesses develop Software as a Service (SaaS) products to remain relevant in their respective markets and grow their income streams. Then you’ve made the right choice.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. This may sound like a platitude (it sorta is) but it implicitly highlights the cross-functional nature of the product marketer's job," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

OCTOBER 21, 2022

The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. develop product vision and strategy.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

SEPTEMBER 29, 2023

In this article, we've got a comprehensive review of the entire product development process. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. What is product development? Ready to get started?

User Testing 105

User Testing Feedback Software Research Software Product Research 105

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

FEBRUARY 8, 2021

If you answered yes to either of those questions, it might be time to reevaluate your segmentation strategy. The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Segmentation is dividing a market or service based on common characteristics.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 130

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Product planning focuses on the customer and business outcomes that the product should achieve. What is product planning? Are you ready?

Product Research 98

Product Research User Testing Research Software Onboarding KPIs 98

Userpilot

NOVEMBER 21, 2022

The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. While developing the GTM strategy , they work with the marketing team to select the best ways of promoting the products.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

MAY 5, 2022

Product managers monitor and control the product lifecycle while ensuring there is the right corporate environment for its development. Generally, the product manager is responsible for the product strategy while the project manager – for its implementation. What is product management?

Product Research 98

Product Research User Testing Research Software Feedback Software 98

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JANUARY 31, 2022

These include: Knowing how to carve and clearly communicate a product strategy, and apply strategic thinking when making decisions. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager. Innovation Product Manager.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

JULY 8, 2021

Product Management Training by Mind the Product is a self-paced course for mid-career product managers based on insights from the largest product community in the world. Product Management Certification by Product School is a cohort-based course that gives you a certificate recognized by hiring managers globally.

User Testing 87

User Testing Research Software Analytic Tools Feedback Software 87

The Product HQ

MAY 10, 2024

As artificial intelligence technologies continue to evolve and become more mainstream, so too does the demand for machine learning product managers grow among startups and Fortune 500 companies alike. According to insight from Refinitiv , 40% of firms expect to increase their investment in AI solutions moving forward.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

AUGUST 26, 2021

In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM. One of the factors that drive the success of SaaS product management is how aligned the product team is with the customer success team.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Roman Pichler

OCTOBER 6, 2020

In order to answer the questions above, you may want to use techniques such as direct observation, user interviews, prototyping, creating a strategy canvas or E-R-R-C grid , and you may capture some of them using a tool like my product vision board. It is therefore important that you carry out continuous product discovery.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Collect customer requests.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

APRIL 7, 2024

We covered the processes, skills required, best practices, and tools for driving SaaS growth. TL;DR SaaS product managers oversee the entire product lifecycle from product strategy to development and decline. Step-by-step guide for the product management process Identify user needs with market research.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Product Innovation Educators

SEPTEMBER 1, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Why product management is essential to business success. They are product driven but not in the sense of developing products and then finding customers for the products.

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. A good strategy increases the chances of a startup’s success.

Startups 123

Startups Feedback Software User Testing Product Research 123

Userpilot

JANUARY 9, 2023

How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Product Talk

APRIL 17, 2024

Their transparency helps us see that many product teams are on a similar journey. Stephanie Leue , Chief Product Officer at Doodle , is one of those leaders. Do you have a Product in Practice story you’d like to share? Tell me a little bit about your team structure: how many teams, who’s on it, who reports to you?

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Userpilot

APRIL 26, 2024

TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service. Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Let’s get started! Book a demo to learn more. Churn rate.

Feedback Software 81

Feedback Software Analytic Tools Research Software User Testing 81

The Product Coalition

NOVEMBER 26, 2019

When a long-awaited product or feature finally launches, it often comes well short of the needs. engineers, designers, data engineers, simply don’t care, or lack “right culture”, but that’s actually rarely the case. Last tickets available for my Lean Product Management workshop Dec 3–4 in Barcelona. typically 2–5 steps per idea.

Onboarding KPIs 78

Onboarding KPIs Product Research Agile User Testing 78

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. Once the product begins gaining a bit of traction, product teams must understand who’s really using it and which aspects of the product are resonating most.

Onboarding KPIs 64

Onboarding KPIs User Testing Product Research Technical Review 64

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52