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User Profile: What Is It and How to Create One?

Userpilot

You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool. Thanks to user profiling, you can offer personalized experiences, refine your marketing targeting, and extract data-driven insights to inform product development.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. Even if they aren’t, this benchmark regulation will probably be the basis for due care of AI systems going forward.”

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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

That stereotypical image of a room teeming with monitors and elaborate dashboards where all the decisions are made isn’t real, and it’s high time we move away from it. The fact of the matter is that data science, as a field, is still relatively new. Any insight from data analysis will only ever be as good as the data itself.

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How customer expectations are rising – and what to do about it

Intercom, Inc.

Our recent report showed that while 73% of support leaders say customer expectations are increasing, only 42% of them believe that they’re actually meeting those expectations. Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. And if their support expectations aren’t met?

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Beat Your Competition: Building a Stand-out Mobile Customer Experience

Alchemer Mobile

To give you a general idea of where the mobile playing field is today, here are a few 2020 stats from our friends at App Annie : App Annie’s State of Mobile report is a fantastic place to start when looking for a general lay of the land and high-level stats. as well as from implicit data (favorited items, past purchasing behavior, etc.).

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

A practical look at how and why software designers can ensure digital services can be used by everyone. Many worked from home on tasks ranging from organising team activities via Slack, analysing data and collaborating on documents via Google Docs, to discussing strategies via Microsoft Teams and coaching clients via Zoom.

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How to increase trust through UX design?

UX Studio

It is through design that we communicate with our users, either in proper words or with visual clues. Unless your company is bringing great innovation to the market, there are likely to be multiple competitors offering similar products or services. Mobile payment systems are a good example of this. Why is trust important?

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